Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management

In this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers. Deepak is the Experience Transformation Leader at Citizens Bank and is responsible for managing enterprise transformation journeys that produce exceptional customer experience while reducing operational costs. He has twenty-plus years of experience in digital, marketing, CX, communications, and analytics and has been nominated for being one of the most influential industry contributors by the San Francisco Charter of Digital Analytics Association.

In this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importance of attracting a supportive and committed initial user base when launching your product. Benjamin is a seasoned French serial entrepreneur and AMF-certified business angel with a remarkable track record of building cohesive teams and companies from scratch and rapidly scaling them across Europe and the US for over a decade. One of his notable ventures was the on-demand delivery platform Stuart, which secured an impressive €22 million in funding before its official launch. Eventually, the company's outstanding growth attracted the attention of La Poste, leading to its acquisition.

In this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry. Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before Cambly, Omar was the Head of Core Product at Pinterest, Co-Founder of Egomotion, and Engineering Manager at Asurion.

In this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences. Daniel is a highly skilled Chief Executive Officer, boasting a remarkable track record in the internet industry. His visionary leadership has propelled his company, FabFitFun, to unprecedented heights, with an astounding membership base of over one million individuals worldwide. Beyond his influential role at FabFitFun, Daniel extends his expertise as an angel investor and philanthropist, actively supporting and guiding a diverse portfolio of companies. Notable among his investments and advisory roles are Cargomatic and MediaLab. For our valued listeners, we are pleased to offer a fantastic 20% discount on the FabFitFun box, featuring an exquisite selection of seasonal items. To avail of this great opportunity, simply apply the coupon code 'HOWIGREWTHIS' during the checkout process. Indulge in an assortment of premium beauty, wellness, fashion, and lifestyle products meticulously curated to elevate your experience.

In this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team. With over twenty years of experience in sales, marketing, business development, and financial and commercial operations, Jonathan is a creative and strategic thinker with a tremendous portfolio of scaling hi-tech, telecom, and media ventures.

In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality. Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a seasoned Product Manager, he has also worked as a drilling engineer for the oil and gas industry, a researcher, and a data engineer and developer.

In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses. Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-automated content and augmented reality. Before that, she held various marketing roles at companies like Delivery Hero and LightInTheBox.

In this episode of How I Grew This, Mada Seghete is joined by Kristen Banks, Vice President of Marketing and Digital Products at Ultimate Fighting Championship. They dive into the exciting world of fan-centric entertainment brands and explore the various marketing strategies involved in building a loyal fanbase. Kristen offers valuable insights into how to connect with fans, acquire audiences, and develop long-lasting relationships throughout the customer journey and funnel. Whether you're in the sports industry or any other fan-centric industry, this episode is a must-listen for marketers looking to grow and engage with their audiences. Kristen Banks is a data-driven marketing leader with more than fifteen years of experience. Her current position at UFC involves overseeing the digital licensing business, which encompasses the creation, promotion, and forecasting of video games, mobile games, digital objects, and NFTs. Before joining UFC, Kristen held senior positions at Universal Orlando Resort, NBCUniversal Media, and Landers & Partners.

In this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features. Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for the company’s trendsetting mobile applications. She has been operating in product and technology for eleven years, and her unique career trajectory includes working at every stage of the product life cycle.

In this episode of How I Grew This, Lisa Yokoyama, Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management at American Express, joins Mada Seghete to discuss her career growth and experience at American Express, Lisa's work in the nonprofit space with Peace Corps and Population Services, and share advice for those early in their careers who want to move into product leadership. Lisa is a seasoned professional with extensive experience in product development and management. As the Head of Product within American Express' innovation lab, she drives the product vision, strategy, and roadmap for enterprise-wide digital solutions and oversees a team of sixty product leaders and managers focused on automation and digital consumer commerce, a business line she built from the ground up over the past ten years.