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    CL260: Why Is Creativity Important In Business - Interview with innovation speaker Duncan Wardle

    enMay 12, 2020

    About this Episode

    In this episode we learn from Duncan Wardle, On Why Is Creativity Important In Business.

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    Duncan Wardle is an innovation keynote speaker, workshop leader, consultant and the former Vice President of Innovation & Creativity at The Walt Disney Company. During his 25-year career at Disney he helped them develop some of their most innovative ideas and strategies. Ideas that would forever change the way the company and its franchises like Lucas Films, Pixar, Marvel and ESPN expands their impact, trains their employees, and solves problems creatively.

    In this episode, we cover:

    1:55 – Delivering virtual workshops
    2:40 – Innovation toolkits
    3:48 – IDEO
    4:11 – Innovation teams
    4:30 – Accelerator model
    4:41 – Hackathons
    4:49 – Developing a creative culture
    6:11 – Time to think
    6:21 – Breaking the rules of your industry
    7:31 – ‘What If’ statements
    8:27 – Being provocative
    9:30 – Innovation vs iteration
    10:25 – Creativity vs innovation
    11:07 – What is creativity
    11:48 – COVID-19 and creativity
    14:10 – Virtual creative collaboration
    15:13 – Zoom breakout rooms
    16:12 – Virtual presentations
    17:22 – The panel of doom!
    18:33 – Creative energisers
    19:38 – Being willing to fail
    21:18 – You are B2C
    22:57 – The Naive Expert
    27:00 – Curiosity
    27:26 – Learning styles

    Resources mentioned in this episode:

    ted.com/talks/duncan_wardle_the_theory_of_creativity_jan_2018
    duncanwardle.com
    Tool: Flip charts
    Book: Creativity Inc by Ed Catmull
    Album: Dancing Queen by Abba

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    The post CL260: Why Is Creativity Important In Business - Interview with innovation speaker Duncan Wardle appeared first at https://www.jamestaylor.me/duncan-wardle/

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