Content Ideation & Organic Social with Bethany Fagan, Head of Content Marketing at PandaDoc #73

enApril 18, 2023

The SaaS SEO Show

What was the main topic of the podcast episode?

Summarise the key points discussed in the episode?

Were there any notable quotes or insights from the speakers?

Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?

What was the main topic of the podcast episode?

Summarise the key points discussed in the episode?

Were there any notable quotes or insights from the speakers?

Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?

About this Episode

In this episode of The SaaS SEO Show, we’ve interviewed Bethany Fagan, Head of Content Marketing at PandaDoc, and discussed PandaDoc’s content strategy, content ideation, organic social, and more.

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Timestamps:

What is PandaDoc?
Differences between PandaDoc’s blog and library.
Content ideation process at PandaDoc.
Different content types contribution to a multi-touch customer lifecycle journey.
PandaDoc’s content efforts balance.
Thoughts on organic social.
The process of creating thought-leadership content pieces at PandaDoc’s library.
Will SaaS companies proceed with content marketing as media companies?
Sharing the voice of the customer at PandaDoc.
Bethany’s thoughts on the future of SaaS content marketing.

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Useful Links:

PandaDoc Website: https://www.pandadoc.com

The Customer Engagement Lab: https://open.spotify.com/show/3CGYhETLC5XZwLnnigGCjJ?si=0e4a2219628940b1

Bethany on LinkedIn: https://www.linkedin.com/in/bethanyfagan/

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Stay Tuned

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► LinkedIn: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

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Ilias on LinkedIn: https://www.linkedin.com/in/iliasgaliotos/

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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Timestamps: