Content Marketing AMA with Brandlective - London Digital Marketing Agency

Today I am joined by my friend Aarti Parmar.  Aarti works with businesses to build authentic and meaningful brands that help them achieve their goals through an empowering and collaborative process of brand strategy, coaching and brand design. She's combined her branding expertise with personal performance coaching, which is an unusual thing to do, and offers her a fantastic USP. 

Aarti allows her clients to have a much more mindful and intentional approach when it comes to recognising what it means to identify, take ownership, and lead with their brand purpose, values and vision . This enables them to make a more informed strategic decision for their growth.

She has been selected as the ƒ:entrepreneur #iAlso campaign for 2020. She's been a finalist in the Best Business Women Awards for customer service, and she's been featured in both Forbes, and Marie Claire.

References from the Episode:

Core Values Podcast Episode - Team Brandlective discuss what they mean to them.

***3 Attention Grabbers***

👉 What is a brand?  We talk through all the elements of your brand  that you need to establish.

👉  Grab every opportunity.  Why now, more than ever, it's so important to embrace new opportunities.

👉 Exposing ourselves to personal development. Investing in yourself to gain direction will serve you well.

Connect with Aarti Parmar

www.aartiparmar.com

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Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow.  #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.

Do you play it safe or take risks with disruptive marketing messages? If your social media accounts and marketing brochures bore your customers, they have no reason to do business with you. In this podcast, we cover how to use a bold marketing approach to get you more sales for less advertising resources & cost.

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Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community.

In late 2018 Marina founded The Real Life of Brands.  A Content Consultancy and Media Production Company, which helps brand leaders to raise their profile in an authentic way, using content that highlights real themes and stories.

With previous years spent in marketing content creation, fundraising, media writing and brand documentary through social media, not to mention eight years as a holistic therapist, Marina combines these skills to shine a light on the humans in business and the purpose that drives the brand.

The Real Life of Brands is also growing non promotional platforms for real stories, from behind brands with the aim of fostering more authenticity, and empathy in business.

She's got a lot to say and I'm so excited to have her joining the podcast today.

***3 Attention Grabbers***

👉 Imperfections: Why it's important to be real, open and honest.

👉 Get a visibility buddy: Having accountability helps keep you on track. 

👉 Know that expectations are currently low: Not having high end content and production can often be a lot more authentic.

Connect with Marina Conway-Gordon

The Real Life of Brands Website

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Connect with Stacey Kehoe Host of The Get Online Podcast:

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What is a SWOT Analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business.

You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.

Better still, you can start to craft a strategy that distinguishes you from your competitors, so that you are able to compete successfully in your market.

In today's episode Stacey explores how to create a SWOT Analysis. Identify your strengths, consider your weaknesses, claim opportunities, and anticipate threats. 

Connect with Stacey Kehoe:

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This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms.  It calls for an overhaul of big tech business models and ending online corporate surveillance. 

2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business model of big tech poses an unprecedented threat to our human rights - harvesting and monetising the data of a third of the world’s population and trapping us in a system where we are forced to either submit to pervasive tracking or forego this critical lifeline.

I’ve asked a few members from Team Brandlective to join this conversation.

IMPORTANT REFERENCES & CORRECTIONS:

BREXIT: We discussed the movie Brexit featuring Benedict Cumberbatch on this episode which is feature-length documentary film to inspire as many people as possible to vote to LEAVE the EU in the June 23rd referendum.
Watch the Trailer

FLAT EARTH CONSPIRACY: Kyrie Irving is mentioned in this podcast episode and we incorrectly reference the NFL rather than the NBA (sorry Kyrie).  He does in fact play, American Basketball (not Football).

AMERICAN NEWS NETWORKS: Who controls the media in the United States?

In the podcast, we reference only 2 people owning the media networks.  After a fact check we can confirm it is actually six conglomerates control most of the broadcast media in the United States: CBS Corporation, Comcast, Time Warner, 21st Century Fox (formerly News Corporation), Viacom, and The Walt Disney Company.

Got a question?  Get in touch.

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In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).

1. Your target market is too broad
2. Failing to understand want vs. Need
3. Marketing on all the wrong channels 
4. allowing your competitors to lead 
5. Not tracking metrics
6. Confusing tactics with strategy
7. No compelling message

Previous Podcast Episodes Referenced in this recording:

• Which Metrics Should I Be Tracking?
• The Content Waterfall Process: Repurposing to Get The Most Out of Your Content
• Why You Need to Build a Customer Avatar Before You Begin Marketing

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Today, I am joined by Rupal Patel, who helps women founders start, scale and supercharge their businesses through events, workshops, and a community, where founders come together to support each other practically, and intangibly. It's called Entreprenora.

It's a different type of community because Rupal works to nurture the whole founder, not just their business, and helps members crystallize their vision, find and communicate their voice, amplify their visibility and own their value. All while helping them de-clutter their lives and businesses, so they can live in their flow.

Rupal has been named one of 12 women who can wow us all. She's been appointed Entrepreneur in Residence at the London Business School, and has been featured in Harper's Bazaar Magazine, an article that discusses her career in the CIA, all the way through to becoming a CEO.  It's titled, 'What I've Learned From Working in Espionage' - intrigued?

***3 Attention Grabbers***

👉 Strive For Something Bigger: Create a life that you love

👉 Have a War Chest: Plan a financial runway to understand your finances

👉 Mindset: Your network is your net worth. Who are you spending time with?

Connect with Rupal Patel:

Entreprenora website

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Description

Today I am joined by Cheryl Laidlaw, who is hugely passionate about making technology accessible and enjoyable to small businesses. But as we know, sadly, a lot of people find it very confusing and overwhelming, which is what led her to starting her 'Website In A Day' brand. Cheryl brings brands to life by giving a responsive website planned and live, all in one day.  

Cheryl was awarded the Small Business Sunday by Theo Paphitis Award in 2018.  She was also shortlisted as a Woman of the Future, and is one of the F Entrepreneurs Ialso Top 100 2018.  She is also the winner of this year's Digital Rising Star Award 2020. 

***3 Attention Grabbers***

👉 Systems and Processes: The best way to be the most efficient business possible

👉 Personal Branding: Giving clients visibility to build trust

👉 Website Essentials: How to pack a punch and make a real impact

Connect with Cheryl Laidlow:

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Londonwebgirl Website

Website in a Day

Connect with Stacey Kehoe Host of The Get Online Podcast:

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Take the Digital Marketing Test

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In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.

Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.

But what, exactly, should you be measuring?

1. Sales Revenue
2. Cost Per Lead
3. Customer Lifetime Value
4. Traffic-to-Lead Ratio
5. Lead-to-Customer Ratio
6. Landing Page Conversion Rates
7. Organic Traffic
8. Social Media Traffic (and Conversion Rates)
9. Mobile Traffic, Leads and Conversion Rates

Connect with Stacey Kehoe:

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Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world. 

He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries.

He has been featured in Forbes Magazine alongside Sir Richard Branson in a global piece on 'disrupters' in business.

But Paul is here to talk to me today as the Chairman of B1G1: Business for Good, which is a company that's already enabled more than 2,500 businesses to create over 200 Million giving impacts around the world. I was lucky enough to travel with both Paul and B1G1 Founder, Masami Sato to Kenya last year and had the most transformative experience.

***3 Attention Grabbers***

👉 Be a Purpose Driven Leader: Be a part of something bigger, we are all at our best when we're giving.

👉 Ethical Marketing: Surprise and delight your customers, create a special moment for your customers rather than using your 'social impact' as a sales tactic.

👉 Leverage: Look for opportunities to collaborate and create a ripple effect. 

Join B1G1 with our giving code GIVING103 to receive a 'giving' credit to start making impacts from DAY 1

https://www.b1g1.com/businessforgood/join-us

Connect with Paul Dunn

Follow on Twitter

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B1G1 website

Connect with Stacey Kehoe:

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Take the Digital Marketing Test

Could your digital marketing perform better?