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    Conversation with Julie Rice & Elizabeth Cutler — From SoulCycle to Peoplehood

    enJanuary 18, 2024

    Podcast Summary

    • The Power of Connection and CollaborationEffective collaboration and meaningful connection are crucial for personal and professional success. Atlassian software and Mercury's financial workflows demonstrate the importance of simplicity and precision. Julie Rice and Elizabeth Cutler's Peoplehood practice emphasizes the importance of staying engaged and focused on relationships.

      Effective collaboration and connection are essential for teams to succeed, no matter the size. Atlassian software, like Jira, Confluence, and Loom, facilitates this by keeping teams connected and working together. Simplicity and precision are also crucial for businesses to thrive, as demonstrated by Mercury's financial workflows. In the interview, Julie Rice and Elizabeth Cutler discussed the importance of meaningful connection through their guided group conversation practice, Peoplehood. Despite personal challenges and seasonal depressions, it's essential to stay engaged and focused on the bigger picture. In politics, Trump's campaign strategy has been effective in generating public support and attention, but the outcome remains uncertain due to the potential impact of a third-party candidate, RFK Junior. Overall, the key takeaway is the importance of collaboration, simplicity, and focus in both personal and professional contexts.

    • US Presidential Election: Swing Voters and Third-Party CandidatesSwing voters, who make up a significant portion of the electorate, are largely disengaged from politics and tend to make their decisions close to the election. Third-party candidates can act as spoilers, potentially influencing the outcome of close elections.

      The outcome of the US presidential election is unlikely to be significantly influenced by current events or media hype, especially if it's between Biden and Trump. Swing voters, who make up a large portion of the electorate, are largely disengaged from politics and tend to make their decisions close to the election. Third-party candidates can act as spoilers, as seen in past elections with Ross Perot and Ralph Nader. In other news, the recent election in Taiwan, where the pro-independence Democratic Progressive Party won, has upset China, which wants to maintain its control over the region. Regarding activism, billionaire Bill Ackman has been making headlines for his criticism of Harvard's former president, Claudine Gay, over her handling of anti-Semitic behavior on campus and plagiarism allegations. While Ackman's stance on her response is valid, his accusations of plagiarism are debatable. It's essential to be clear and consistent when making judgments, as they can be used against us in the future.

    • Bill Ackman's Activist Investing TacticsBill Ackman, a prominent investor, uses activism to buy shares, elect new directors, and push for changes to boost shareholder value. Despite criticism and distractions, his successful campaigns demonstrate his dedication to this strategy.

      Bill Ackman, an influential investor, has been using his resources to go activist on companies he believes are not maximizing shareholder value. This tactic, known as shareholder activism, gained popularity in the 1970s when shareholders felt underrepresented in corporate governance. Activists buy shares, elect new directors, and push for changes to increase returns. Ackman's recent actions against MIT professor Neri Oxman for alleged plagiarism were a distraction from his activist efforts on the United States stock market. Activism thrives on anger and was less prevalent during the stock market boom from 2008 to 2023. However, Ackman's history of successful campaigns demonstrates his commitment to this approach. The outcome of these public battles often depends on the ability to sway shareholders' perception of the best strategy for maximizing returns.

    • Billionaires Driving Societal ChangeBillionaires are using their wealth and influence to drive change in various sectors, but concerns exist about representation and alignment with public priorities.

      The role of private citizens, specifically billionaires, in driving societal change is becoming increasingly significant as government resources and action wane. Billionaires like Bill Ackman are taking on issues like DEI directly, using their wealth and influence to effect change. This trend can be seen in various sectors, from space exploration to social issues. While there are advantages to this approach, such as agility and innovation, there are also concerns. Private citizens may not represent the will of the people, and their actions may not align with the priorities of the government or the public. As tax policies continue to favor wealth accumulation, this trend is likely to continue, raising questions about the balance of power between elected officials and private citizens. Ultimately, it's a matter of personal perspective - some may view this as a positive development, while others may see it as a worrying trend.

    • The US government's role in funding successful companiesThe US government's insufficient funding due to low tax rates hinders its ability to invest in societal projects and leads to wealth concentration among billionaires. NerdWallet and Mint Mobile help individuals make financially savvy decisions and save money.

      The US government has been an incredibly efficient investor throughout history, financing projects that led to the success of companies like Apple, Amazon, Facebook, and Google. However, tax rates have fallen too low, leaving the government without enough resources to take on big projects. This has led to an increase in power and concentration of wealth among billionaires. It's important for the government to have the financial means to invest in moonshot projects and address societal issues. Meanwhile, on a different note, NerdWallet and Mint Mobile offer solutions to help individuals make smarter financial decisions and save money. NerdWallet provides financial expertise to help maximize earnings and spending, while Mint Mobile offers affordable wireless plans to help cut expenses.

    • Creating a community-driven fitness brandSoul Cycle's success came from investing in people and technology to create a welcoming, experiential fitness brand that prioritized community and hospitality

      The success of Soul Cycle can be attributed to its focus on creating a community-driven, experiential fitness brand. Founders Julie Rice and Elizabeth Cutler met in New York while taking classes from the same instructor and shared a vision for a fitness studio where instructors were valued and could focus on delivering a great experience. They prioritized hospitality, making each customer feel welcome and appreciated, and implemented technology to make scheduling classes convenient. The result was a brand that became synonymous with joy and community through exercise. Soul Cycle not only built the fitness-as-community category but also inspired other fitness brands to follow suit. The company's success came from its investment in people, from the instructors to the customers, and its commitment to listening to and incorporating their feedback. This focus on community, hospitality, and technology set Soul Cycle apart and contributed to its strong brand and enduring popularity.

    • Cultivating Meaningful Relationships: Peoplehood's Approach to Relational FitnessPeoplehood is a platform that promotes relational fitness through intentional conversations and essential listening skills, similar to how SoulCycle promotes physical fitness.

      Building and maintaining meaningful relationships requires intentional effort and investment, just like physical and mental health. The idea that relationships will naturally work out without effort is a common misconception. Peoplehood, a new concept referred to as "relational fitness," is an experience designed to teach people essential listening skills and foster meaningful conversations. The business model is similar to SoulCycle, with pay-per-usage sessions instead of memberships. The core customer demographic includes individuals seeking to improve their relational health and engage in meaningful conversations with others. Combining physical and relational health is essential for leading fulfilling lives, and Peoplehood aims to facilitate these conversations for individuals and even in the workplace, creating a sense of camaraderie and excitement similar to SoulCycle.

    • Fostering Meaningful Connections for Productive CollaborationThe 'paper class and membership' model encourages equitable discussions, active listening, and trust-building, leading to effective collaboration and personal growth.

      Creating opportunities for meaningful connections between people is essential for effective collaboration and productivity. The "paper class and membership" model aims to facilitate such conversations through guided discussions, allowing for equitable time and thought, active listening, and trust-building. The role of the guide is to create a safe and structured environment, enabling participants to share experiences and validate each other. This practice, which can be compared to successful retail concepts based on addiction, is seen as a valuable repetitive activity that leaves individuals feeling higher and supported. The ultimate goal is to make this a norm and a regular practice for personal and professional growth.

    • Connecting Through Peoplehood: An Hour to Foster Meaningful RelationshipsPeoplehood is an hour-long gathering designed to help individuals form new relationships and deepen existing ones, offering benefits like oxytocin and dopamine releases, and addressing loneliness through various group options and essential communication skills training.

      Peoplehood, an hour-long gathering designed to foster meaningful connections, offers significant benefits for individuals. It provides an opportunity to form new relationships and deepen existing ones, mimicking a hero's journey with elements like breath work, music, and key moments to trigger oxytocin and dopamine releases. Peoplehood aims to address the epidemic of loneliness, especially among young people and those struggling with digital overuse or post-COVID isolation. The ultimate goal is to make this experience as widely accessible as possible, potentially even covered by insurance or a doctor's prescription. Peoplehood offers various group options, including motherhood, couplehood, singlehood, and female founderhood, tailored to specific common interests and challenges. Currently, they are offering a 5-week relational reset challenge, teaching participants essential communication skills, how to be better friends, and navigate conflict. The hope is that these skills will positively impact dinner tables, offices, marriages, and even entire communities, enabling people to live harmoniously with different ideas and opinions.

    • Effective communication and financial management solutionsGrammarly improves communication by checking grammar, generating prompts, and maintaining tone. Mercury simplifies financial management with integrated banking services and streamlined workflows. Singlehood events offer opportunities for building meaningful connections in person.

      Effective communication and financial management are crucial aspects for any business or individual. Grammarly, an AI writing partner, can help eliminate miscommunications by checking grammar, generating prompts, and maintaining a consistent tone. Mercury, a financial technology company, simplifies financial operations by integrating banking services and streamlining financial workflows. In the realm of relationships, singlehood events have emerged as a solution for people to meet new friends and potential partners in person, providing an alternative to online dating. Entrepreneurs often face the challenge of repeating past successes, and it's essential to remember the importance of patience, careful planning, and recognizing the role of luck in achieving success. In summary, Grammarly and Mercury offer valuable solutions to enhance communication and financial management, while singlehood events provide an opportunity for building meaningful connections in person. Entrepreneurs can learn from the experiences of their past successes and failures, understanding the significance of effective communication, financial management, and the role of luck in achieving success.

    • Challenges and rewards of entrepreneurship at an older ageEntrepreneurship at an older age requires commitment, a strong team, and a willingness to adapt to new technology, while the wisdom and experience gained over the years can be an asset.

      Starting a business at an older age can be more challenging than when you're younger due to the increased pressure to be perfect, the need to adapt to new technology, and the desire to maintain personal relationships and health. However, having the wisdom and experience gained over the years can also be an asset. The speaker, who has had successful businesses but also faced personal sacrifices, emphasizes the importance of being fully committed to entrepreneurship and having a strong team to help navigate the ever-changing business landscape. Money and success later in life can reduce the drive and grit required to build a company from scratch, but it can also provide the financial stability needed to sustain a business and maintain a healthy work-life balance. Ultimately, entrepreneurship is a calling that requires dedication, hard work, and a willingness to adapt and evolve.

    • Investing in Relationships for Personal Growth and Stronger CommunitiesEffective communication, active listening, and meaningful connections are essential for navigating modern life, leading to personal growth, improved partnerships, and stronger communities.

      Julie Reiss and Elizabeth Cutler, the co-founders of Peoplehood, believe that meaningful connections with others are crucial in navigating the complexities of modern life. They have seen firsthand the transformative power of effective communication and active listening in their personal and professional relationships. The current societal trend of isolation and disconnection is a significant threat, leading to less productive, less innovative, and less forgiving societies. Peoplehood aims to address this issue by providing a space for individuals to reconnect and build meaningful relationships. The founders' dedication to this cause is inspiring, especially after their successful exit from Soul Cycle. Their experiences have shown that investing time and effort into relationships can lead to personal growth, improved partnerships, and stronger communities.

    • The Importance of Social ConnectionsSpending too much time alone can lead to negative consequences, including a narrowing social circle and potential substance abuse. Embrace social connections for a fulfilling and long life.

      While it's important to have personal time and enjoyments, constantly withdrawing from social interactions and isolating oneself can have negative consequences. The speaker in this podcast shares his experience of spending too much time alone, leading to a narrowing social circle and potential substance abuse. He acknowledges the short-term pleasures of staying home, such as watching TV, reading, or using edibles, but realizes the long-term importance of social connections for a fulfilling and long life. Therefore, the speaker encourages listeners to say "yes" to more social invitations and go out to maintain a healthy and rewarding social life. As mammals, we are meant to connect and engage with others, so let's embrace that aspect of our nature. This podcast was produced by Caroline Shagrin, with Jennifer Sanchez as associate producer and Drew Burrows as technical director. Stay tuned for more episodes from the Vox Media Podcast Network.

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