"Copywriter-AI Sandwich" Model: The Ideal Approach to Optimising AI for Content Creation

The average person encounters thousands of ads every day – and most will either be skipped or ignored.

Admit it, you probably do it too!

So, as a company, how can you make sure that your advertising campaigns work? How can you earn (and hold) your customers’ limited attention?

The answer: compelling advertising messaging that captivates your audience and sets your brand apart.

Listen to this podcast episode where Chris shares 7 expert tips on messaging and communications strategy in advertising to learn how.

Are you struggling to figure out which social media platforms are best for your business? You're not alone!

In this podcast, we're here to simplify things for you.

Join Christopher Melotti, Amanda Beale from Pencil Box Marketing, and Tom Secuya from The Purpose Group as they delve deep into the world of social media marketing, exploring which platforms best suit different brands and industries.

Tune in to gain practical tips and actionable advice that will transform your social media presence from overwhelming to outstanding

Every marketing expert will tell you… “it’s all about content!”

Content. Content. Content.

But how can you make the most of your content marketing for your medium-sized business?

Discover 5 key content marketing ideas in this podcast!

Ever wondered why some websites shine while others fade into obscurity?

Join Christopher Melotti and Irwin Hau from ConversionCow as they explore the three essential elements every website needs to perfect.

Whether you're a seasoned web designer looking to refine your skills or a business owner eager to elevate your online presence,  this podcast is your ultimate guide to unlocking the full potential of your website.

Tune in and learn how to create a website that not only looks great but also drives results!

AI is revolutionising the marketing landscape, but there are lingering concerns about its ability to produce high-quality, contextually relevant and emotionally intelligent marketing content.

So, how can you harness AI's potential to craft compelling, engaging and effective marketing content that truly resonates with your target audience?

Discover the secret to creating humanised content with ChatGPT and human intervention that captivates your audience while optimising efficiency.

How do businesses excel in content strategies and marketing?

Join Christopher Melotti and Tommy Murphy from A1 Connect as they delve into their industry journeys. 

In this engaging podcast episode, they share their business histories, offering insights into what propelled them to their current positions.

Tune in to gain the knowledge and inspiration needed to thrive in the competitive world of marketing.

Rising inflation. Interest rates. Recessions.

These are all critical wake-up calls for every business.

But what do they really mean for YOUR business and YOUR customers? Do you have the strategies in place to protect yourself from economic shifts and fluctuations?

In this podcast episode, Chris will share how you can rise above inflation challenges with proactive marketing strategies.

Have you ever found yourself struggling to express your thoughts clearly, voice your vision or connect with others effectively? 

In this podcast episode, Christopher Meloti and Arabella Macpherson from Resonate Communications share invaluable tips and strategies on how to strengthen your personal communication skills. 

Tune in for an engaging discussion that will empower you to navigate any conversation with confidence and clarity.

How far can AI go in shaping SEO?

Join Christopher Melotti and Amish Somaiya from SME Digital as they explore the limits of Artificial Intelligence within Search Engine Optimisation.

Tune in for expert insights and actionable tips, ensuring your content thrives amidst the evolving digital landscape shaped by AI.

Ever feel overwhelmed by the endless digital noise? 

In this enlightening podcast episode, join seasoned marketing experts Christopher Melotti and Claudia Neal-Shaw from Candour Consulting as they decode the complexities of digital fatigue in today's business landscape.

Explore practical insights, innovative strategies and consumer-centric approaches to revitalise your marketing efforts.