Crafting Success in Product Marketing w/ Neil Shah

Joining us is Neil Shah, who shares his journey from engineering to becoming a product marketing expert. With over 15 years in the field, he offers insights into effective marketing strategies and the importance of adaptability. Listeners will gain valuable tips for success in product marketing, and their marketing strategies 

Key Takeaways:

• The Shift from Engineering to Marketing: Neil takes us through his intriguing career transition, revealing how a solid technical foundation can lead to marketing innovation.
• Adapting to Market Dynamics: The only constant in marketing is change. Learn how Neil stays ahead, adapting strategies to meet evolving customer needs and market trends. This segment is a goldmine for marketers aiming to stay relevant.
• Insights for Aspiring Product Marketers: Neil shares invaluable advice on skills, mindset, and strategies for success, and differentiates between different types of product marketing. 

Today's conversation with Neil not only highlighted the interconnectedness of technical and marketing disciplines but also underscored the importance of adaptability and customer-centricity in crafting effective marketing strategies. Remember that the path to marketing mastery is paved with continuous learning, testing, and evolving. 

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Find out more about Neil:

https://www.linkedin.com/in/neilpshah/

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/

www.markigy.com

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We dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting. 

Linda, with her expert training in conversion copywriting emphasizes the critical differences between content writing and copywriting, highlighting how effective copy can significantly impact business success by driving action and sales.

In our conversation, we tackle key takeways, including:

🚀 Linda’s journey from subject matter expert to copywriting

👂Content vs Copywriting

📊 The Power of Conversion Copywriting

💡 How behavioral science plays a pivotal role in copywriting

Linda and I dive deep into these areas, providing practical advice and real-world examples. Join us as we investigate using the right words to hit your marks.. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟

Find out more about Linda:

https://www.linkedin.com/in/linda-melone/

www.thecopyworx.com

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/

www.markigy.com

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In this edition, we're delving into how to not just attract the right customers, but keep them, and keep them happy. Joining us is the amazing Christina Garnett, Fractional Chief Customer Officer & Advisor.

Christina, an award-winning customer-centric leader, master of community, and driver of customer fandoms, shares her insights into the real customer experience and how to level it up. Whether it’s as a writer, strategist, or host, Christina’s dedication to cultivating customer delight is clear throughout her & the customer’s successes. 

In our conversation, we tackle pressing topics, including:

🚀 Differentiating why companies need Chief Customer Officers

👂 Being a shepherd across silos and departments to increase customer satisfaction

📊 How customer journeys are not a linear pathway

💡 How brands can integrate empathy and delight into creating real customer relationships

Christina and I dive deep into these areas, providing practical advice and real-world examples. Join us as we investigate creating customer-centric strategies that hit their marks. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟

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Join host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditching playbooks that no longer serve. Together, they explore key aspects:

🚀 Transitioning from Playbooks: Nicky highlights the prevalent reliance on playbooks in marketing and why it's crucial to outgrow them for a competitive edge.

💼 Embracing Strategic Thinking: The discussion revolves around the shift towards strategic marketing, emphasizing its essential role in today's landscape.

📊 Building Effective Strategy: Nicky guides us through the steps required to create an effective marketing strategy framework. The conversation also addresses common challenges that marketers encounter when transitioning to a strategic mindset.

Tune in to this episode and elevate your marketing strategies with Markigy, the Science of Marketing Strategy. Whether you're a seasoned marketer or just beginning your journey, this episode offers actionable tips and inspiration to help you excel in the ever-evolving marketing arena. Don't miss out on valuable insights that can reshape your marketing approach.

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In this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer needs, and the value of adaptability and continuous learning in the field.

During our conversation, we explore:

• Industry Agnostic Expertise: How adeptness in crafting compelling narratives and strategically positioning products to engage the appropriate audience effectively makes a difference.
• Insights on Customer-Centric Marketing: The importance of storytelling and understanding customer needs, irrespective of whether the focus is on B2B or B2C markets. 
• Navigating Challenges in a Startup Environment: Valuable insights into the realities of marketing within a high-stakes startup environment and the lessons learned from navigating such challenges.
• Exploring Future Trends in Marketing: The implications of recent tech industry layoffs and the increasing need for marketing strategies that are both creative and adaptable. The necessity of balancing innovation with practicality in both large corporations and startups, and how this balance will shape the future of marketing.

Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing. Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable tips and inspiration to help you succeed.

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In this exciting episode, Host Leanne Dow-Weimer takes us on a deep dive into the world of marketing strategies tailored for startups, and we've brought in none other than the renowned Rajiv Nathan, known as RajNation. With his wealth of experience in agency work, startups, and branding, RajNation unveils his secret formula for creating compelling Hype Decks that pack a punch. Whether you're looking to build a personal brand or pitch your entrepreneurial vision, RajNation's unmatched creativity and knack for setting you apart can lead to remarkable success.

During our conversation, we explore:

🚀 Translating Your Vision: Transform the abstract concept of your product or service into a compelling and meaningful value proposition that resonates with your audience.

💼 Navigating Investor Pitches: Insights on the highs and lows of pitching to investors. Discover common pitfalls to avoid and strategies to increase your chances of securing funding.

📊 The Formula: Dive deep into the unique formula RajNation uses to create Hype Decks that captivate and persuade. Learn how to approach it the right way to maximize its effectiveness.

💡 Fostering Creativity and Connections: Unleash the power of creativity to forge meaningful connections with your audience. RajNation sheds light on the art of building a music album that shares the journey of entrepreneurism.

Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Marketing Strategy. Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable tips and inspiration to help you succeed.

Check out the Album!

GOAT To Market streaming everywhere 

Apple Music: https://music.apple.com/us/album/sancerrely-yours/1705485144?i=1705485255 

Spotify: https://open.spotify.com/track/5XjINB4ppQl48puZXTp03M?si=ab2cd1a49eda4296

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In this edition, we're delving into the world of marketing strategies without the safety net of a massive budget. Joining us is the brilliant Brian Kotlyar, VP of Marketing and Growth at Hightouch.

Brian, with a rich background in delivering results for renowned companies, shares his invaluable insights on achieving genuine, research-backed growth. Whether it's leading global demand through the acquisition phase or scaling publicly traded companies, Brian's bold strategies and hard work create awe-inspiring case studies.

In our conversation, we tackle pressing topics, including:

🚀 Translating the needs and abilities of a big marketing department for startup success.

👂 Listening to customers to uncover their unspoken needs.

📊 Avoiding data myths and focusing on real, not perceived, competition.

💡 Succeeding in the current market landscape.

Brian and I dive deep into these areas, providing practical advice and real-world examples. Join us as we navigate the intricacies of strategic marketing without unlimited resources. 

Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟

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In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future of marketing and the power of perseverance.

In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future of marketing and the power of perseverance.

Timestamps

00:02:26 Entrepreneurial journey from marketing to tech space.

00:06:19 Recognized the value of organizational alignment.

00:08:49 Wine and gifts as experimental marketing tactic.

00:11:54 B2B organizations need systematic feedback process.

00:15:28 People jumped into ABM without understanding fundamentals.

00:18:30 Desire for new team structures and strategies.

00:22:40 Trusting intuition leads to seizing opportunities confidently.

00:26:28 Maintain professionalism, but prioritize self-care.

00:28:17 Marketing should integrate with customer interactions for success.

00:33:12 Redefining success, asking important questions, unique perspective.

00:37:01 Saying no in marketing is fundamental for innovation.

00:38:36 Expresses gratitude and signs off with contact details.

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True leadership is about listening.

You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business.

And that’s especially true at the startup stage — and doubly so when engaging in category creation.

That’s something our  latest guest, Crystal Black, understands all too well. Across her wealth of experience with early-stage category creators, she has learned that success stems from a solid understanding of the stories that matter in a business — and using that understanding to cultivate an environment where everyone can bring their full selves to the table, showing up authentically and honestly.

In this episode of Markigy, Crystal and Leanne discuss:

• How marketers can benefit from listening and learning
• The importance of value-alignment
• How to cultivate customer relationships and lead more effectively
• How to embrace customer stories and level up your marketing
• Why DEI builds stronger organizations
• The importance of defining “good” in the workplace

The actionable takeaways mentioned in this episode are:

• Listening to your customers and key stakeholders is the key to long-term success 
• DEI efforts aren’t just for show — it’s the secret to stronger businesses and better outcomes for everyone involved
• Smaller organizations need to capitalize on their nimbleness advantage

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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In the alphabet soup of marketing’s many acronyms and initialisms, it’s all too easy for a marketer's message to get lost in translation. 

Joining the show today to spell out the true meaning of marketing is Peter Wheeler, proven innovator in GTM & product revenue growth.

Learn about his entrepreneurial journey from starting his first business at the age of 16 to his many sales and marketing leadership roles throughout his career — and how he’s moving beyond the acronyms and initialisms to define product led growth in a more meaningful way.

This episode explores how marketers can do more by leaning into empathy, better understanding their business and kicking their initialism habit to better define their goals and purpose

In this episode of Markigy, Peter and Leanne discuss:

• Why initialisms and acronyms are often just laziness in disguise.
• How to foster a stronger relationship between marketing and sales.
• Marketing metrics and when a marketer should want a quota. 
• Marketing leadership and getting more from your teams

The actionable takeaways mentioned in this episode are:

• Referrals are worth a thousand hours of research. 
• Results matter more than labels — acronyms are often laziness disguised as innovation.
• Accurate language and clear communication is essential for building trust.
• Empathy empowers marketers and sales teams alike to take greater ownership of their shared goals.
• Marketers should be eager for quotas, but only when they understand the entire customer journey and their role in it. 

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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