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    Craig Federighi talks WWDC and Apple's Big Design Ideas

    enJune 26, 2020

    Podcast Summary

    • Discussing tech news and interviewing Craig FederighiViator offers 300,000 travel experiences, free cancellation, and 24-7 customer support for worry-free trip planning

      For an optimal travel experience, consider using Viator to book guided tours, excursions, and more all in one place. With over 300,000 travel experiences to choose from, free cancellation, and 24-7 customer support, Viator can help you plan and enjoy your trip worry-free. During the podcast episode, the hosts discussed various topics including the new setup for recording, the release of a custom Cybertruck phone case, Android 11 features, a review of the Galaxy Buds Plus, and the PlayStation 5 reveal. The hosts also welcomed back a guest, Andrew Manganelli, who shared his thoughts on the new recording setup and the design of the PlayStation 5. While some preferred the sleek design of the new Xbox, others found the PlayStation 5's design to be less appealing. Overall, the episode provided updates on various tech news and featured an interview with Craig Federighi, a senior VP at Apple.

    • PS5's unique design as a marketing strategyThe PS5's distinctive design is a deliberate marketing move to make it easily recognizable and enhance brand recognition for Sony and content creators.

      The design of the PS5 console is a deliberate marketing strategy to make it stand out and easily recognizable. The large, unique shape ensures that everyone who enters your home or sees your content will know exactly what console you have. This product placement strategy can be effective for both Sony and content creators. Additionally, Apple's first-ever online-only WWDC keynote was a well-produced event that showcased significant software updates across all their OSes. As a Windows and Android user, I was particularly impressed with the seamless transition feature for AirPods between devices. Overall, these tech developments demonstrate the importance of innovative design and user experience in technology products.

    • Apple's WWDC Keynote: Behind the Scenes with Craig FederighiApple's WWDC keynote was a two-hour event showcasing iOS 14's new features and Apple Silicon, a result of intense work by Apple's software teams. Craig Federighi discussed housing affordability and the American dream in the podcast, sponsored by Shopify and Mint Mobile.

      Craig Federighi, senior VP at Apple, shared insights about the production of Apple's WWDC keynote and discussed new features in iOS 14 during a podcast interview. The keynote, which is a two-hour video, was a culmination of intense work for Apple's software teams, and this year's event was significant due to the announcement of Apple Silicon. Federighi also answered questions about the new operating systems and shared some behind-the-scenes information. Despite the unusual circumstances, he expressed pride in what the team had achieved. Housing affordability and the American dream were also discussed in the podcast, with a series suggesting that the current housing market may not be entirely the fault of buyers or sellers. The podcast was sponsored by Shopify and Mint Mobile.

    • Apple's innovative WWDC production despite challengesApple's WWDC team delivered a high-quality, engaging virtual event, showcasing iOS 14's customization features and offering new opportunities for engagement.

      Despite the challenges of producing an online-only WWDC event for the first time, Apple's production team rose to the occasion and delivered a high-quality, two-hour keynote. The team saw the opportunity to do things differently and turned the virtual event into a tour of Apple Park, incorporating creative transitions and allowing for immediate movement between locations. The result was a densely informative and enjoyable experience for viewers. The compressed time frame for production and editing was a significant challenge, but the team's hard work paid off. The virtual format also offered new opportunities for engagement, such as live tweeting and sharing thoughts in real-time. iOS 14, a major focus of the event, seems to be all about giving users more customization options. Overall, the production team's innovative approach and the customization features of iOS 14 were standout aspects of this year's WWDC.

    • Personalizing iOS 14 with widgets and customizationApple introduces widgets and customization features in iOS 14, allowing users to tailor their home screens and interact with apps and services quickly and easily through App Clips, while maintaining a simple starting point for all users.

      IOS 14 places a strong emphasis on personalization and convenience. This is evident in the new widgets and customization features, which allow users to tailor their home screens to their preferences. The convenience aspect is further highlighted by the introduction of App Clips, enabling quick and easy discovery and interaction with apps and services. Apple aims to meet users at their individual levels, offering a simple starting point while allowing power users to delve deeper into customization. The goal is to provide a seamless and personalized experience for all users, regardless of their level of expertise. The internal team at Apple refers to the widget customization as "jiggle mode," reflecting the flexibility and control users now have over their devices. The adoption rate of these new features is expected to vary widely, with some users preferring a minimalist approach and others embracing the full range of customization options. Overall, iOS 14 represents Apple's ongoing commitment to refining the user experience and catering to the evolving needs of its users.

    • Apple allows changing default mail and browser apps on iOS and iPadOSApple introduces the feature to change default mail and browser apps on iOS and iPadOS for genuine apps, enhancing user control and platform customization

      Apple is allowing users to change their default mail and browser apps on iOS and iPadOS, but only for genuine mail and browser apps. This feature was implemented due to popular demand, and while other apps, such as maps, were suggested, Apple is proceeding cautiously to prevent potential chaos and confusion. iPadOS, in particular, offers distinctly iPad experiences, including widgets and Pencil integration, to enhance productivity and personalization. The addition of the ability to change default apps is part of Apple's ongoing commitment to giving users more control and flexibility while maintaining a cohesive and user-friendly platform.

    • Apple's focus on improving user experienceApple's updates prioritize user convenience and efficiency with a consistent, visually appealing design, reducing interruptions and enhancing multitasking capabilities on iPad and macOS Big Sur.

      Apple is focusing on improving user experience by reducing interruptions and enhancing multitasking capabilities, particularly on iPad, while maintaining a consistent design language across its operating systems. This is evident in the new Siri compact UI and the macOS Big Sur update, which aims to create a more streamlined and visually appealing interface. However, Apple is open to feedback during the beta period to ensure the best possible user experience. The new design language, which includes rounded corners and transparency, is intended to provide a cohesive look and feel across Apple's devices. The speaker also mentioned the challenge of finding the right balance between interactivity and lightness in the new design. Overall, Apple's updates prioritize user convenience and efficiency while maintaining a consistent and visually appealing design.

    • Apple renews Mac platform with new design and Apple SiliconApple updates macOS with a new design and Apple Silicon, aiming for a consistent and comfortable experience across devices, with distinctly Mac icons that pay homage to history while feeling modern.

      The recent update to macOS, including its new design and the introduction of Apple Silicon, marks a renewal and a new chapter for the Mac platform. The design team put great thought into the changes, aiming for a natural and organic look that feels distinctly Mac while also being consistent with the UI across devices. The new icons, though different from their iOS counterparts, were designed specifically for the Mac and aim to pay homage to the platform's history while also feeling fresh and modern. The team acknowledges that the initial reaction has been mixed, but they believe that as people continue to use the new macOS, they will come to appreciate the design choices. The goal is to create a consistent and comfortable experience across devices, making it easier for users to move between them.

    • New control center design for increased customizationApple's latest updates bring customization, personalization, and performance improvements. The new control center design allows users to drag and place frequently used controls, reflecting Mac's emphasis on configurability. Apple Silicon shift delivers significant performance improvements, and popular apps are being updated for seamless transition.

      Apple's latest operating system updates for iOS, iPadOS, and MacOS bring increased customization, personalization, and performance. The new control center design, which allows users to drag and place frequently used controls on the menu bar, reflects the Mac's emphasis on configurability. Apple's shift to Apple Silicon is expected to deliver significant performance improvements, with power per watt being a key factor. Additionally, many popular apps, such as Adobe's suite and Final Cut, are already being updated to support Apple Silicon, ensuring a seamless transition for users.

    • Apple Silicon transition for Mac apps: Seamless processApple Silicon transition is smooth for developers and customers, Rosetta 2 ensures compatibility, predictable update cycles, and impressive performance for popular apps.

      The transition to Apple Silicon for Mac apps is expected to be relatively seamless for both developers and customers. Many apps have already been brought over with minimal effort, and for those that haven't, Rosetta 2 will allow them to run smoothly in the meantime. The process is expected to be frictionless, with some developers only requiring a few resources to make the switch. The removal of reliance on external companies like Intel may also lead to more predictable update cycles for Mac hardware. Additionally, the speaker expressed excitement about future Mac hardware developments. Despite some apps not yet being optimized for Apple Silicon, the presentation showcased impressive performance of popular apps like Maya and Tomb Raider in translated mode. The overall sentiment is that the transition is well underway and progressing smoothly.

    • Apple's Exploration of New Ways to Enhance User ExperienceApple is continuously enhancing user experience through new iPad-specific weather apps and wearable technology, catering to users with iPad and Apple Watch but not iPhone, and exploring potential for Apple Watch as on-the-go device and deeper iPad engagement.

      Apple is continuously exploring new ways to enhance user experience across their devices, particularly in the areas of weather apps and wearable technology. Craig Federighi, Apple's senior vice president of Software Engineering, discussed the potential for an iPad-specific weather app and the possibility of catering to users who own an iPad and an Apple Watch but not an iPhone. He also acknowledged the potential for the Apple Watch to serve as a device for on-the-go connectivity while the iPad is used for deeper engagement. Additionally, Federighi hinted at the possibility of Apple going iPhone exclusive in the future. Overall, Apple is dedicated to providing innovative solutions for various user needs and preferences.

    • IOS 14's new customization features and potential barriersIOS 14 offers new customization options like widgets and an app library, but lacks independent icon placement and widespread widget use may hinder full customization satisfaction. Apple could pre-install default widgets to introduce less tech-savvy users.

      IOS 14 introduces new customization features, including widgets and an app library, bringing it closer to the level of customization offered by Android. However, the inability to move app icons independently to the bottom of the home screen and the lack of widespread use of widgets among iPhone users are potential barriers to complete customization satisfaction. Additionally, the idea of Apple pre-installing default widgets on new iPhones to introduce less tech-savvy users to this feature was suggested as a potential solution. Overall, the discussion highlighted the ongoing evolution of mobile operating systems to meet user preferences for customization and ease of use.

    • Apple's widgets for personalization and discoverabilityApple introduces widgets on iOS home screen for enhanced personalization and discoverability without overwhelming users, part of ongoing cycle of innovation between Android and iOS.

      Apple's introduction of widgets on the iOS home screen is a deliberate move towards enhancing personalization and discoverability, without overwhelming users. This feature, while seemingly late compared to Android, is part of an ongoing cycle of innovation and copying between the two mature operating systems. The conversation around copying between Android and iOS can often be oversimplified, as both have been borrowing features from each other for years. Another notable change in iOS 14 is the way incoming calls are handled, with the screen no longer being taken over, allowing users to easily dismiss or answer calls without interrupting their current task. Overall, these updates reflect Apple's commitment to refining the user experience and staying competitive in the ever-evolving smartphone market.

    • New features in iOS 14 for multitasking and communicationIOS 14 introduces a more compact UI, picture-in-picture functionality, enhanced messaging features, and refined Memojis, making multitasking and communication more efficient and enjoyable.

      IOS 14 introduces several meaningful improvements, including a more compact UI, picture-in-picture functionality, and enhanced messaging features. The picture-in-picture feature allows users to shrink down videos and move them around while multitasking, which is more responsive and versatile than on Android. Additionally, FaceTime now allows videos to continue playing while users are away, eliminating the need to pause and resume during multitasking. Other enhancements include the ability to pin message conversations and threaded replies in group chats. Memojis also received updates, with new aging and mask options. Maps got interesting updates, such as cycling directions, which could be particularly useful in bike-friendly cities. Overall, iOS 14 brings several useful and refined features that make multitasking and communication more efficient and enjoyable.

    • New features for electric vehicles and international travel on Apple MapsApple Maps introduces electric vehicle routing to help users locate charging stations, and a Translate app with 11 languages for easier communication while traveling internationally. Siri also receives improvements for faster access to facts and texting.

      Apple Maps is introducing new features to enhance the user experience, particularly for those using electric vehicles and traveling internationally. Apple Maps now offers electric vehicle routing, which tells users where to stop and charge along their route based on the type of electric car they drive. This feature is significant as the influx of electric vehicles continues to grow, and knowing where charging stations are located is crucial for long trips. Additionally, Apple Maps now includes an on-device Translate app with 11 languages, allowing users to quickly translate and converse with people in different languages. Siri has also received improvements, with faster access to facts and general usefulness enhancements. While Siri may not be as frequently used as Google Assistant or other voice assistants, it excels in texting and quick fact checks. The smaller UI design is another welcome addition. Overall, these new features aim to make Apple Maps a more comprehensive and convenient tool for travel and communication.

    • IPhone as a Car Key - Convenience with a RiskApple's latest iOS update includes a car key feature, allowing users to unlock and start their cars with a tap on their phone. This integration of technology into daily life is convenient but comes with risks if phone is stolen.

      Apple's latest iOS update brings several improvements, including privacy and Safari enhancements. However, the most intriguing feature is the ability to use your iPhone as a car key. While some see this as an added risk if your phone is stolen, others argue that it's just another item on the list of things you might lose if your phone dies. The car key feature works by unlocking and starting your car with a simple tap on the door or the phone's screen. The phone then charges wirelessly in the car and connects to CarPlay, allowing you to use your phone's maps and other features. Although there's likely a backup physical key, the integration of technology into our daily lives, such as cars, is a fascinating prospect. Another interesting feature is the ability for sound alerts to notify users of specific sounds, like a doorbell or running water, even when they can't hear them. This could be particularly useful for people with hearing impairments or those who are distracted, such as while gaming. Overall, the iOS update brings several practical and innovative features that are sure to make everyday tasks more convenient.

    • Apple's latest OS updates: Enhancing user experienceApple's new iOS, iPadOS, watchOS, and Mac OS updates introduce App Clips, handwriting recognition, sleep tracking, and design changes, aiming to enhance functionality and convenience across devices.

      Apple's latest operating system updates for iOS, iPadOS, watchOS, and Mac OS bring numerous new features and improvements. For iOS, the introduction of App Clips and compatibility with older iPhone models are noteworthy. iPadOS offers similar features as iOS but with added Apple Pencil functionality, such as handwriting recognition in any text field. watchOS 7 introduces sleep tracking, a long-awaited feature, and a few new watch faces. Mac OS Big Sur 11 focuses on design changes and under-the-hood improvements, making the user experience more efficient and visually appealing. Overall, these updates aim to enhance the user experience across Apple devices and provide more functionality and convenience.

    • Mac OS 11 (Big Sur) brings visual overhaul and new featuresMac OS 11 introduces a visually appealing design, new Safari features, and improved performance. The most significant change is Mac OS transitioning to Apple Silicon, promising enhanced efficiency and performance.

      Mac OS 11, also known as Big Sur, brings a significant visual overhaul with rounded corners, new icons, and transparency, which has received mixed reactions. The speaker initially liked the new design but later found some icons disappointing. The battery icon on iPad OS is particularly criticized. Other changes include new Safari features and improved performance. The most significant shift is Mac OS transitioning to Apple Silicon, marking a major moment in Mac history. This transition promises improved performance and efficiency, especially in a laptop setting, and raises excitement for the possibilities in a desktop environment. The ideal first Mac with Apple Silicon remains to be seen.

    • Apple's WWDC 2020: Top Three in My LifetimeApple's WWDC 2020 introduced Apple Silicon for Macs, impressive software updates, and a high-quality virtual event experience, leaving fans excited for upcoming hardware releases.

      Apple's WWDC 2020 event saw exciting announcements, particularly the transition to Apple Silicon for Macs, which is expected to bring better performance per watt. The event also featured impressive software updates, such as iOS 14 and its new widgets, despite the lack of hardware announcements. The production quality of the virtual event was excellent. Overall, while it's hard to rank WWDCs in my lifetime, this year's event is among the top three for me. The anticipation for the first Apple Silicon Mac, and the potential improvements in performance and design, is making it an exciting moment for Apple fans. The event left me looking forward to the rest of the year and the upcoming hardware releases from other tech companies.

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    This week, Marques jumps right into it with Andrew and David about the OpenAI vs Scarlett Johansson drama regarding one of the voices from ChatGPT 4o. Then they dig into the new Surface products from the Microsoft event and David explains why the move to ARM is such a big deal. To close it out they talk about a feature that Rivian is adding to its cars and a different feature Tesla is removing from its cars. Enjoy! Links:  Scarlett Johansson statement: https://bit.ly/4axIUkb Wired article David mentions: https://bit.ly/4c8UpjB Sci-Fi joke: https://bit.ly/3UTutkP MacObserver Circle to Search news: https://bit.ly/452CGrx Decoder interview with Sundar Pichai: https://bit.ly/44S63wF Dave2D Video: https://bit.ly/44YWhJk Rivian Adding YouTube and Cast: https://bit.ly/44XgmQ6 Shop the merch: https://shop.mkbhd.com Socials: Waveform: https://twitter.com/WVFRM Waveform: https://www.threads.net/@waveformpodcast Marques: https://www.threads.net/@mkbhd Andrew: https://www.threads.net/@andrew_manganelli David Imel: https://www.threads.net/@davidimel Adam: https://www.threads.net/@parmesanpapi17 Ellis: https://twitter.com/EllisRovin TikTok:  https://www.tiktok.com/@waveformpodcast Join the Discord: https://discord.gg/mkbhd Music by 20syl: https://bit.ly/2S53xlC Waveform is part of the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Hey ChatGPT, Summarize Google I/O

    Hey ChatGPT, Summarize Google I/O
    This was a week full of AI events! First, Marques gives a few thoughts on the new iPads since he missed last week and then Andrew and David bring him up to speed with all the weirdness that happened during Google I/O and the OpenAI event. Then we finish it all up with trivia. Enjoy! Links:  MKBHD iPad Impressions: https://bit.ly/3WzFFWk MacStories iPadOS: https://bit.ly/3V1G0Qq The Keyword: https://bit.ly/4blfFm5 OpenAI GPT-4o Announcements: https://bit.ly/3V3Sabv 9to5Google I/O 2024 Article: https://bit.ly/3V2rDLv Merch tweet: https://bit.ly/4bnhNcV Shop products mentioned: Apple iPad Air: https://geni.us/SsXTRLt Apple iPad Pro M4: https://geni.us/HXDlXo Shop the merch: https://shop.mkbhd.com Socials: Waveform: https://twitter.com/WVFRM Waveform: https://www.threads.net/@waveformpodcast Marques: https://www.threads.net/@mkbhd Andrew: https://www.threads.net/@andrew_manganelli David Imel: https://www.threads.net/@davidimel Adam: https://www.threads.net/@parmesanpapi17 Ellis: https://twitter.com/EllisRovin TikTok:  https://www.tiktok.com/@waveformpodcast Join the Discord: https://discord.gg/mkbhd Music by 20syl: https://bit.ly/2S53xlC Waveform is part of the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Related Episodes

    Waveform VS Vergecast Trivia at WWDC

    Waveform VS Vergecast Trivia at WWDC
    While we were at WWDC this week, we were able to get into the new Apple Podcasts studio and do a trivia episode with the Vergecast! They are caught completely off-guard by some of the crazy questions Ellis has prepared which results in more than a little chaos but a ton of fun. We'll be back on Friday with a full WWDC recap but in the meantime, we hope you enjoy this battle royale bonus episode of Waveform vs Vergecast! Links: Listen to Vergecast: https://bit.ly/vergecastwvfrm Shop the merch: https://shop.mkbhd.com Shop products mentioned: Apple MacBook M2 Air 15” at https://geni.us/V28KGOc Apple Watch Ultra at https://geni.us/JQO0 Twitters: Waveform: https://twitter.com/wvfrm Marques: https://twitter.com/mkbhd Andrew: https://twitter.com/andymanganelli David Imel: https://twitter.com/DurvidImel Adam: https://twitter.com/adamlukas17 Ellis: https://twitter.com/EllisRovin Nilay: https://twitter.com/reckless David Pierce: https://twitter.com/pierce Dan Seifert: https://twitter.com/dcseifert Instagram: https://www.instagram.com/wvfrmpodcast/ TikTok: https://www.tiktok.com/@waveformpodcast Join the Discord: https://discord.gg/mkbhd Music by 20syl: https://bit.ly/2S53xlC Waveform is part of the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Tomboy Tirade Ep 26: In Apple Heaven

    Tomboy Tirade Ep 26: In Apple Heaven
    It's Tomboy Tirade's first anniversary and we're giving away Tirade goodies to 2 lucky listeners! Unfortunately, before they can celebrate, Persis and Raven die and go to Apple Heaven after Persis' computer explodes while watching a World Cup match. Bugger! In this ethereal white and glossy world, they discover a grave of all the old Apple products that they discarded in years gone by. They also bump into their guests for the week - Christopher Cai, co-host of tech podcast, Launchbyte and developer with Viddsee, a brand new online film portal showcasing the best of Asian films. They also spot Tomboy Tirade's No.1 fan, their buddy, Geoff who is also Steve Jobs' illegitimate son and unofficial Apple groupie who are working tirelessly at the Apple workshop to crunch out products for X'Mas. They talk about David O'Reilly's new virtual simulation mountain-trekking game which made waves at the recent E3 convention while Persis bitches about a disabled man in a mind-controlling robot suit featured in the World Cup opening, as if the disabled didn't have their own Paralympics to attend. What's up with these World Cup organisers? Then it's time to take a piss at Apple shelling out USD$3.2 billion to buy Beats by Dre which the Tirade crew feel make the worst headphones ever made. Meanwhile, Christopher gets wet over the developer friendly news at the recent 2014 WWDC, especially with SWIFT, a revolutionary new code that will change computing, while Geoff drools over the new iCloud and the new iOS, all the time sharpening his elvin knife as Christopher, Raven and Persis take the mickey out his father's company. (What's new eh?) Then it's time for everyone to come up with their Apple wishlist. Geoff wants an i-Car and Raven some virtual glasses. It all goes well when Persis suddenly gets possessed by the spirit of an i-Pirate and Geoff tries to reconnect with his father, Steve Jobs. Will Geoff finally be reunited with his long-lost father in Apple Heaven? You'll have to tune in to find out. Plus, don't forget that we'll be giving away goodies on this first anniversary episode of ours. Tune in to find out how you can get your hands on these goodies. If you liked this episode, please subscribe to us on iTunes and leave us a comment in the box below. Yes, we DO read these.  For more tomboy-related stuff, visit us at Tomboy Tarts, the official online home of Tomboy Tirade, the comedy chat podcast. Follow us also on Twitter, Instagram, Pinterest and our official page on Facebook! We are EVERYWHERE! Check out the Tomboy Tarts official video.

    WWDC 2020 - Neuigkeiten zu iOS14 und co.

    WWDC 2020 - Neuigkeiten zu iOS14 und co.
    The Last Of Us Part 2 sitzt Angelo und Jens auch heute noch tief im Gedächtnis. Zhong ist ein Nachzügler, einen Spoiler-Talk könnt ihr aber in den nächsten Wochen erwarten. Apple's Entwicklerkonferenz war da eine willkommene Abwechslung! Ist der Hype zu Apple s neuen Features gerecht? Oder sind das nur Marketing Sales Floskeln? Warum sind Angelo und Zhong in einer Shopping Zwickmühle? - Unser Blick auf die WWDC 2020