Creating a Digital Marketing Strategy that WORKS!

You've got questions, we've got answers.

On this episode I am joined by my partner and fellow Digital Diva, Katie! Together we answer some of the most commonly asked questions about our courses, our coaching and of course our coming academy.

If you haven't already, be sure to check out www.thedigitaldivas.org and if you have any questions for us, you can ask us here: https://www.instagram.com/the_digital_divas/

Also, connect with Katie on the following platforms:
https://www.instagram.com/katiefisher_co/
https://katiefisher.co/

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Thanks for joining me in this episode of The Inspired Biz. If you enjoyed this episode, give me a 5-star, and leave a review to help me reach even more entrepreneurs ready to be inspired. I would love to have you consider being a guest on The Inspired Biz and sharing your story to inspire others seeking it. I will talk with you next time.

It’s so easy to view summer as one giant vacation or just count down the days until you can get back to business. You spend the whole summer feeling as if you aren’t really getting anywhere, personally or professionally, and it’s all a big waste.

In this episode I discuss 3 very different ways you can OWN your summer. All unique in their approach. All serving a greater purpose for your business. 

You can approach Summer 2023 in three different ways:
1. As a time to ramp up.
2. As a time to evaluate.
3. As a time to rest and recharge. 

No matter how you choose to navigate this season, be sure that it's done intentionally! And when you settle on what it is you truly need this summer remember a few things. 

1. Where and how is your audience showing up? If you are going to pare down what you’re doing, be sure to NOT neglect that platform. It’s not so much about HOW you show up, but WHO you are showing up for. 
2. Stories take very little prep or planning. Hopping into your stories on just about any platform is a great way to keep in touch with your current audience. Don’t abandon your followers completely!  Your stories are a great way for you to speak directly to them and keep that relationship.
3. Having a great CRM that allows you to set up systems, structures and automations is paramount no matter what season you are in. Honeybook is a fabulous option that I have really come to love (and they keep adding to its capabilities!). If you are interested in giving HB a try, check out the link in my show notes. This will get you 20% off for your first year!

Get Honeybook Here --> http://share.honeybook.com/amber2687359

In all things, friends, remember that you are MORE than just your business! The health of your business is often determined by the health of YOU. So take care of yourself. Give yourself grace. Remember that with every season we have to stay flexible, give ourselves grace and adjust to the changes that come our way. All we can really do it create the systems and processes around us to help us navigate them well. 

Happy summer, friends!

Connect with Amber

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Book a Coaching Call

Thanks for joining me in this episode of The Inspired Biz. If you enjoyed this episode, give me a 5-star, and leave a review to help me reach even more entrepreneurs ready to be inspired. I would love to have you consider being a guest on The Inspired Biz and sharing your story to inspire others seeking it. I will talk with you next time.

Big things are coming for The Digital Divas (https://www.thedigitaldivas.org/) and you won't want to miss it. Check out the website to join the waitlist to learn more about our new courses and modules coming very soon.

What are your burning digital marketing questions? Do you have a follow up question about using AI for your business? A question about Pinterest and how to use it for your podcast? Let us know how we can help. Leave us a message here and we will get back to you! 

In todays episode, we discuss the importance of establishing a solid foundation to build your digital marketing strategy on. It's easy to take a scatter shot approach to your digital marketing, but with intentionality and strategy, your efforts will take you much farther. 

First you must establish your core by determining
1. Who am I?
2. Who are they??
3. Where am I going?

From there, you can dig into the more tactical pieces by taking the following steps:

1. Get your foundational tools or resources in place (CRM, Website, scheduling apps, automations, etc)
2. Start somewhere and then layer in as you go. You don’t have to do it all at once, but understanding how you will build momentum is huge. 
3. Optimize your content. How can you use the content you’ve created for each platform and to reach your audience?
4. Engage, engage, engage. Knowing your audience and showing up for them is important. I you are unreachable or unattainable, it’s hard for your audience to connect. Building relationships has to be a part of your digital marketing plan. 
5. Measure and adjust. Setting it and forgetting it will.not.work. Partially because the digital landscape is always changing but also because your metrics inform you where your gaps are. Forming a strategy is the first step, but keeping it flexible enough to morph as needed is the next. 

Connect with Amber

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Website
Book a Coaching Call

Thanks for joining me in this episode of The Inspired Biz. If you enjoyed this episode, give me a 5-star, and leave a review to help me reach even more entrepreneurs ready to be inspired. I would love to have you consider being a guest on The Inspired Biz and sharing your story to inspire others seeking it. I will talk with you next time.

With more and more platforms offering AI, the buzz on both sides of the issue is growing. Is AI going to replace the need for digital marketers, copywriters, photographers, etc? Is it a good idea to use AI for your business marketing needs? How will AI impact the digital marketing landscape and more importantly, YOUR digital marketing presence?

In this episode, Amber digs into the benefits and the potential obstacles to using AI. She outlines several reasons why AI can be a valuable tool to use and why it is so attractive to small business owners. She also details several downfalls of AI and how if used wrong, it can be a tool for destruction. 

Listen in to learn how to best use this tool for your business!

Connect with Amber

Instagram
Website
Book a Coaching Call

Thanks for joining me in this episode of The Inspired Biz. If you enjoyed this episode, give me a 5-star, and leave a review to help me reach even more entrepreneurs ready to be inspired. I would love to have you consider being a guest on The Inspired Biz and sharing your story to inspire others seeking it. I will talk with you next time.

Do you ever find yourself as a business owner feeling stuck when it comes to your digital and online presence? You know that in this virtual world, it's not an option to ignore this area. But, you aren't quite sure HOW or WHAT to do with it. 

In this episode I share why our online presence is like the front door of our business. And just like a physical front door to a brick and mortar, how a potential customer or client experiences your digital front door can determine if they will ever come back or if they will ever buy from you. 

I also dive into how our goals and desired outcomes should shape WHERE we focus our digital marketing efforts. Not all platforms are created equal and trying to show up in every possible way on every single one can feel like a scattershot instead of a targeted effort. 

At Socially Inspired, we offer a business audit to help our clients hone in on their goals and then offer them recommendations on the platforms that will best help them reach these goals. Because a lack of momentum in your business doesn't mean there is anything wrong with your passion, your vision, your drive or your offer. But it may mean there is a disconnect or a gap in your digital marketing. 

This is why my partner Katie and I are developing The Digital Divas. We know that some business owners can and will decide to outsource their work and hire done-for-you services for their digital marketing. But if you are not there in your business quite yet, you don't have to suffer! Our modules and courses will help EVERYONE find their inner digital diva. 

Stay tuned for more to come!

Connect with Amber

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Website
Book a Coaching Call

Thanks for joining me in this episode of The Inspired Biz. If you enjoyed this episode, give me a 5-star, and leave a review to help me reach even more entrepreneurs ready to be inspired. I would love to have you consider being a guest on The Inspired Biz and sharing your story to inspire others seeking it. I will talk with you next time.

Do you feel like life is throwing curveballs your way and you're trying to figure out how to navigate them? Maybe you were ready to throw in the towel before the second quarter even began. In this episode, I am sharing how to make sense of changes in our lives and businesses. If you are ready to stay flexible, think outside the box, and take a leap of faith into new adventures, this episode is for you! 

Top reasons to listen to the entire episode:

1. Learn how to stay flexible and think outside the box.
2. Discover how to turn challenging times into amazing new adventures.
3. Find out what you need to evaluate when making a change in your business.

Mentioned Resources

Book a call! 

Connect with Amber

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Website
Book a Coaching Call

Thanks for joining me in this episode of The Inspired Biz. If you enjoyed this episode, give me a 5-star, and leave a review to help me reach even more entrepreneurs ready to be inspired. I would love to have you consider being a guest on The Inspired Biz and sharing your story to inspire others seeking it. I will talk with you next time.

Do you ever feel like a business owner being pulled in multiple directions? Maybe you are struggling to find a balance between growing your business and being present with your family during the Summer break. In this episode, I am sharing five actionable steps to help you stay consistent and prepare for the summer season while cherishing the moments that make the best memories. If you are ready to sit back and relax in the sun, this episode is for you!

Top reasons to listen to the entire episode:

• Find out how to run your business without sacrificing the precious moments of your life.
• Learn how to set your business up for success during the summer months.
• Be encouraged to leverage help from others. 

Mentioned Resources

• Know Your Value Worksheet
• SpeakPipe

Connect with Amber

Instagram
Website
Book a Coaching Call

Thanks for joining me in this episode of The Inspired Biz. If you enjoyed this episode, give me a 5-star, and leave a review to help me reach even more entrepreneurs ready to be inspired. I would love to have you consider being a guest on The Inspired Biz and sharing your story to inspire others seeking it. I will talk with you next time.

Are you missing the social interaction and companionship you had while working in an office? Maybe you didn’t realize how the daily interactions benefitted your day-to-day productivity until you didn’t have them anymore. In this episode, I want to outline seven voices that you need on your entrepreneurial journey as well as the three voices that you absolutely do not need in this journey. If you are ready to intentionally build meaningful connections for growth, this episode is for you!

Top reasons to listen to the entire episode:

• Find out how to cultivate a strong community around you for support on your journey.
• Learn how to stay motivated between your mentoring and coaching sessions. 
• Discover how to diminish or reduce the impact of negative voices in your life.

Mentioned Resources

• Know Your Value Worksheet
• SpeakPipe

Connect with Amber

Instagram
Website
Book a Coaching Call

Thanks for joining me in this episode of The Inspired Biz. If you enjoyed this episode, give me a 5-star, and leave a review to help me reach even more entrepreneurs ready to be inspired. I would love to have you consider being a guest on The Inspired Biz and sharing your story to inspire others seeking it. I will talk with you next time.

Do you feel like your business has gotten off track? Maybe you don’t realize you are off track in the mission of your business, but you know you are feeling drained and overwhelmed by your business and the work you are doing to serve others. In this episode, we will take a step back and evaluate if and why you are feeling out of alignment with your business. If you are ready to start feeling good about your business and serving others in a way that doesn’t feel like a compromise to yourself, this episode is for you!

Top reasons to listen to the entire episode:

• Find out how to bring your brand purpose and message back into alignment with clarity.
• Learn the importance of Investing in your business’ health and yourself. 
• Get motivated to take the needed time to make sure all partnerships align with your goals.

Mentioned Resources

• Know Your Value Worksheet
• SpeakPipe

Connect with Amber

Instagram
Website
Book a Coaching Call

Thanks for joining me in this episode of The Inspired Biz. If you enjoyed this episode, give me a 5-star, and leave a review to help me reach even more entrepreneurs ready to be inspired. I would love to have you consider being a guest on The Inspired Biz and sharing your story to inspire others seeking it. I will talk with you next time.

Do you feel stressed out? Maybe you're experiencing some business challenges, dealing with a career shift, or feeling uninspired. This is a rewind episode, where I share the top four obstacles we encounter in the process of growing our career and business and how to move beyond these challenges. If you are ready to take the next step to grow in all aspects of your life, this episode is for you!

Top reasons to listen to the entire episode:

• Learn how to examine the basis of your roadblocks.
• Discover how to shift your mindset and beat the obstacles to your growth.
• Find out the powerful tools that can help you feel re-inspired.

Mentioned Resources:

Trello
Ready to book your coaching call?
Leave me a message or question on Speak Pipe

Connect with Amber

Instagram
Website
Book a Coaching Call

Thanks for joining me in this episode of The Inspired Biz. If you enjoyed this episode, give me a 5-star, and leave a review to help me reach even more entrepreneurs ready to be inspired. I would love to have you consider being a guest on The Inspired Biz and sharing your story to inspire others seeking it. I will talk with you next time.