How to Create a Leading Leisure Hotel Brand with TUI Blue
In this very special episode, Jeannette is joined by fourteen key figures from TUI Blue, the leading leisure hotel brand, focusing on their growth strategies, partnerships, sustainability initiatives, and guest experience enhancements.
Through a series of special, candid interviews, Jeannette unveils the brand's innovative digital initiatives, such as personalised guest experiences through their app. Additionally, insights are shared on the importance of well-being and mental health support for employees within the organisation
KEY TAKEAWAYS
- Data Analysis for Growth is the utilising of data to drive growth strategies and make informed decisions.
- Implementing a franchise model has helped TUI Blue to accelerate growth and expand into new markets.
- Tailoring the digital landscape and guest experience to cater to leisure guests has seen proven and measurable success in the industry.
- Building strong partnerships with a hands-on, personal touch, has enabled successful collaborations.
- TUI Blue are committed to prioritising sustainability, mental health, and well-being for both employees and guests.
BEST MOMENTS
"We really felt that we had the opportunity to create something which was very leisure focused and therefore different to what the main big competitors were doing."
"The stats that stand out the most is, you know, 74% of colleagues at some point in their career in the hospitality industry will be impacted by mental health."
"We've created a strategy within our people agenda dedicated to well-being. We want our colleagues to be well for ourselves and for them. It's really a number one priority for us."
"We offer a wide range of activities, but I think the big change over the years is that our customers are really expecting qualified staff."
This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to jump on a free mentoring session just DM Jeannette at info@jeannettelinfootassociates.com or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot
VALUABLE RESOURCES
Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970
TUI Blue - https://www.tui.co.uk/holidays/tui-blue
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
CONTACT THE HOST
Jeannette’s linktree - https://linktr.ee/JLinfoot
https://www.jeannettelinfootassociates.com/
YOUTUBE - https://www.youtube.com/channel/UCtsU57ZGoPhm55_X0qF16_Q
LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot
Facebook - https://uk.linkedin.com/in/jeannettelinfoot
Instagram - https://www.instagram.com/jeannette.linfoot/
Email - info@jeannettelinfootassociates.com
Podcast Description
Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.