Creating Meaningful Experiences for Diverse Audiences with Kellie Specter, Chief Marketing and Engagement Officer at The WNET Group/ Adjunct Professor, Fordham University

Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM, shares the lessons she's learned from working at the largest HR professional organization in the world, including why talent acquisition is just as crucial to a company's bottom line as marketing strategies.

In this episode, Jeaneen unpacks some of the latest trends impacting today's evolving workplace as well as the importance of taking a customer-centric approach to recruiting programs.

nCino, Inc.’s CMO, Jaime Punishill believes the new remote-work reality requires a shift in how companies communicate with their employees and foster connectivity.

In this episode with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Jaime shares his approach to navigating the new workplace norms and thriving in a technology-driven world. 

FICO's CMO, Nikhil Behl, believes evolved marketing focuses on humanizing the interactions that lead to exceptional customer experiences. 

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nikhil shares his insights on curating a customer experience in banking that is consistent, intuitive, and an end-to-end experience.

Nick Fairbairn shares the value of using customer reviews as social proof in his role as Gabi CMO in this latest episode of Comscore’s CMO Pulse. 

In a Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nick discusses the importance of a mobile-optimized website in his strategy and being open with customers about using innovative marketing strategies to stand out in a congested market.

Kellie Specter works for The WNET Group and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research when she is not instructing as an adjunct professor at Fordham University. 

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Kellie Specter shares how she keeps her team motivated to innovate and keep experimenting with new marketing concepts. She feels that even when an idea doesn't work, it's not a failure because it opens another chance to succeed.

While wellness is traditionally an in-person experience, the pandemic required Mindbody to hustle into other opportunities to assist companies and individuals live better and happier lives. Its CMO Josh Todd embraced hybrid options like online classes to foster connections.

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Josh shares his views on the industry’s resilience and the changes that are here to stay post-pandemic.

Charlie Maas discusses the value of conversing with clients who have responded to social media content during his time as CMO of RumChata to learn more about what content is converting consumer interest. 

He shares the process of unpacking who is really consuming the product and how people feel about the brand instead of using data in a confirmatory way, during this fireside chat with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore. 

Dana Marineau, the CMO at Rakuten, shares the value of building a healthy team culture amongst the challenges of a virtual workplace to ultimately produce creative storytelling that engages audiences.

In this episode with Comscore’s CMO and EVP of Digital and Founder of Shareablee, Tania Yuki, Dana says the role of the CMO today requires strengths in both brand management and performance growth.

When not fronting the rock band Cramer Hill, Brian Kenny, Harvard Business School’s first Chief Marketing and Communications Officer, has global oversight of branding, marketing, and media relations of the MBA program, executive education, Harvard Business School Online, and HBS Publishing.
 
In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Brian shares how he established marketing strategy - from scratch - at HBS, and how that was shaped by the pandemic. 

A self-confessed conceptual thinker, Mick Hollison, the President of enterprise data cloud, Cloudera, is a proponent of data-driven decision-making who believes even intuition is based on the brain’s data around experience. He believes one of the great benefits of the cloud-era data platform is enabling customers to work with massive data sets that are also machine learning oriented.

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Mick Hollison shares his approach to embracing change and running with it to gain an immediate edge over his competitors.