Data Visualization
Introduction to the use of visuals in marketing analytics.
Brief episode on the role of creativity in marketing.
Introduction to the use of visuals in marketing analytics.
An introduction to marketing metrics.
A brief introduction on A/B tests and what they can do for companies.
Brief introduction into experimental design.
Short introduction into some of the statistical tests used to analyze A/B tests and experiments.
Brief introduction to artificial intelligence and marketing.
A discussion of the role of analytics in segmentation, targeting, and positioning.
Brief into on web data extraction and some of the tools used to accomplish this.
Introduction to data management and data management platforms.
Brief discussion of "off the shelf" tools that any business can use to perform marketing analytics.
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