Looking for Customers in All the Right Places
Matt Kueny, senior business analyst for Miele, Inc., explains how his company uses Esri Tapestry Segmentation data to find niche markets for its high-end appliances.
Crossing the Merchandising Divide
en-usApril 14, 2011
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About this Episode
Simon Thompson, director of commercial business industry at Esri, talks about how to better match products to consumers using geospatial technology.
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