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    Home > Episode > Daily Briefing Live – April 22

    About this Episode

    Key TakeAways

    Media Consumption Changes

    • Recent surveys have shown that online gaming has increased 25%
    • We are seeing a significant uptick in streaming, broadcasting, and reading
    • TV consumption has gone up 39% across all generations, even Gen Z, who has been dubbed the “non-TV generation” 

    Cable TV

    • Cable has become a significant source for viewer consumption
      • CNN’s viewership is up by 275% based on minutes consumed
      • Sci-Fi content has seen a significant uptick in views
    • 78% of consumers are trusting their local news compared to only 68% of consumers trusting national news

    Streaming

    • Amazon is up by 117% year-over-year and up 44% since February in viewership, followed by Netflix

    Q&A

    • Question: I would be interested to hear what low cost, quick turn around media tactics you can recommend for smaller, more local health systems?
    • Answer: Your local stations will be the best place to buy digital space. Local news is proving to be faring better than broadcast news during this time.

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