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    Dancing in her Shoes: A CEO defining her Business and Herself through Transparency and Creativity with Burju Perez

    en-usJuly 26, 2021
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    About this Episode

    Burju Perez is a mommy of two, wife, former professional Latin Dancer and CEO and lead designer, of the world renowned quality, customizable professional dance shoe/dance heels brand Burju Shoes, based out of Massachusetts.  Burju was born in Istanbul Turkey prior to immigrating to the United States.  As an adult, she began her professional career by studying International Business at Boston University, prior to landing a job in banking.  Burju began Latin dancing in college, where she met her then dance partner, now husband, and launched herself into the world of Latin dancing for 15 years, which included instructing, competing and paid gigs around the world. 

    An artist at heart, Burju combined her love of creativity and dance when altering modern Latin dance shoes for her teammates with more fun colors, jewels, feathers and with an emphasis on comfort.  Burju unknowingly unlocked a level of her passion and was building her business before she knew it; Burju Shoes was created in 2010.  

    Burju has collaborated with widely respected and talented names in the dance industry such as Kiira Harper, Nicole Kirkland and Janelle Ginestra.  Burju heels have been worn by high profile music artists such as Jennifer Lopez, Normani, Christina Aguilera, Ariana Grande, Cardi B, Hadise, Meg the Stallion, for numerous concert tours and award shows such as MTV’s Video Music Awards.  Most importantly, Burju’s shoes are worn by dancers of all ethnic/gender/non-binary backgrounds all over the globe.  

    Burju Shoes is a brand that celebrates diversity and aims at strengthening our communities by highlighting the individual's inner confidence through fashion.

    In this episode, Burju and Ariana speak about the story of Burju Shoes and what it was that challenged Burju to stay true to her vision and mission as a brand and a person.


    Burju Shoes Instagram: @burjushoes

    Website:  https://burjushoes.com


    Episode Highlights:

    About Burju

    • A brand that doesn’t just profit - a brand that lifts and supports
    • Burju: An Artist’s spirit
    • Child of immigrant parents
    • Challenging the structure
    • Heels community, pole dance community (!!)
    • Branding It + Pop Up Shops
    • Her crossroads and full time Burju

    BURJU SHOES: The Beginning

    • Constant observation
    • Shoe Talk
    • Artist bucket list?
    • Serving a need
    • The importance of appropriate gear

    BURJU’S DANCE

    • “I have to maybe fail at this.”
    • Full Transparency: Defining herself and her business
      • Learn and grow as a business owner and human being
    • Burju’s little nuggets of wisdom

    BURJU’S GIFT 

    Recent Episodes from And You Will Dance Podcast

    Dancing in her Shoes: A CEO defining her Business and Herself through Transparency and Creativity with Burju Perez

    Dancing in her Shoes: A CEO defining her Business and Herself through Transparency and Creativity with Burju Perez

    Burju Perez is a mommy of two, wife, former professional Latin Dancer and CEO and lead designer, of the world renowned quality, customizable professional dance shoe/dance heels brand Burju Shoes, based out of Massachusetts.  Burju was born in Istanbul Turkey prior to immigrating to the United States.  As an adult, she began her professional career by studying International Business at Boston University, prior to landing a job in banking.  Burju began Latin dancing in college, where she met her then dance partner, now husband, and launched herself into the world of Latin dancing for 15 years, which included instructing, competing and paid gigs around the world. 

    An artist at heart, Burju combined her love of creativity and dance when altering modern Latin dance shoes for her teammates with more fun colors, jewels, feathers and with an emphasis on comfort.  Burju unknowingly unlocked a level of her passion and was building her business before she knew it; Burju Shoes was created in 2010.  

    Burju has collaborated with widely respected and talented names in the dance industry such as Kiira Harper, Nicole Kirkland and Janelle Ginestra.  Burju heels have been worn by high profile music artists such as Jennifer Lopez, Normani, Christina Aguilera, Ariana Grande, Cardi B, Hadise, Meg the Stallion, for numerous concert tours and award shows such as MTV’s Video Music Awards.  Most importantly, Burju’s shoes are worn by dancers of all ethnic/gender/non-binary backgrounds all over the globe.  

    Burju Shoes is a brand that celebrates diversity and aims at strengthening our communities by highlighting the individual's inner confidence through fashion.

    In this episode, Burju and Ariana speak about the story of Burju Shoes and what it was that challenged Burju to stay true to her vision and mission as a brand and a person.


    Burju Shoes Instagram: @burjushoes

    Website:  https://burjushoes.com


    Episode Highlights:

    About Burju

    • A brand that doesn’t just profit - a brand that lifts and supports
    • Burju: An Artist’s spirit
    • Child of immigrant parents
    • Challenging the structure
    • Heels community, pole dance community (!!)
    • Branding It + Pop Up Shops
    • Her crossroads and full time Burju

    BURJU SHOES: The Beginning

    • Constant observation
    • Shoe Talk
    • Artist bucket list?
    • Serving a need
    • The importance of appropriate gear

    BURJU’S DANCE

    • “I have to maybe fail at this.”
    • Full Transparency: Defining herself and her business
      • Learn and grow as a business owner and human being
    • Burju’s little nuggets of wisdom

    BURJU’S GIFT 

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    Follow Paula and her journey on her Instagram: @paulaayotte


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    • Losing a mentor and what that meant for her
    • Landing a commercial with A list artist - the start of the dream
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    • Pursuing acting - understanding that she’s learning something new
    • "Aging is not a bad thing, getting older is not a bad thing- "
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    • Vulnerability, unafraid and unashamed
    • Analysis Paralysis gets you no where you want to go!
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    You can connect with Emily on Instagram as well: @emilyleibert

    Visit these sites to see some of Emily's work:


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      • What kept her from exclusively picking journalism?
    • Roles as a publicist
      • A defining moment that ultimately put into question - am I aligning with my purpose?
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      • Balancing NFL rehearsal schedule + Daily life 
      • Mental and Physical exhaustion
      • The progression of the career
      • The loose unofficial requirements
      • Pushback for expressing concern for fundamental rights in sports industry in regards to women
      • The Second Full time job
        • Optimism about the future of the industry
    • Furloughed during the pandemic 
      • “Pandemic Guilt”
    • Hopeful for the industry
      • Highlight article in Teen Vogue - highlighting female photographer of NFL cheerleaders
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    • Creating Rock Your Baudy
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    https://www.rockyourbaudy.com

    Follow Sarah on IG: @rockyourbaudy 



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      • creative process with clients
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    • "Having is not so great a thing as wanting."


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    Instagram: @tessinteriors

    Website: https://www.tessinteriors.com/

    Instagram: https://www.instagram.com/tessinteriors/

    Pinterest: https://www.pinterest.com/tessinteriors/





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