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    Danielle Guizio: How to Build a Fashion Brand (Summer Series) [VIDEO]

    enAugust 07, 2022

    Podcast Summary

    • Danielle Guzio's Journey from Basement to Celebrity ClosetsDanielle Guzio, founder of a successful streetwear fashion company, shares her journey from starting her clothing line in her parents' basement to dressing celebrities. She emphasizes the importance of self-care and treating oneself to high-quality products, like K18's leave-in molecular repair hair mask.

      Daniel Guzio, the founder of a successful streetwear fashion company, shared her journey from starting her clothing line in her parents' basement to dressing celebrities like Kylie Jenner, Sophie Turner, Bella Hadid, and Hilary Bieber. She expressed her excitement about being on the show and thanked Alex Cooper for the opportunity. The episode was sponsored by David's Bridal, promoting their perfectly fitting bridal gowns, and CoverGirl's Lash Blast Clean Topia Mascara. Danielle also discussed the importance of taking care of hair damage, introducing K18's leave-in molecular repair hair mask, which reverses damage from bleaching, heat, and more, and only takes four minutes to use. She shared how she fell in love with fashion and the importance of self-care and treating oneself to high-quality products.

    • From a young age, fashion was influenced by sister and musicThe speaker's love for fashion began in childhood, shaped by her sister and music, leading to a lifelong passion for unique styles and eventually, a dream of starting her own clothing line.

      The speaker's love for fashion started at a young age and was influenced by her sister and music. She was drawn to unique and cool outfits, and her style evolved through various eras and influences. The speaker's dream of having her own clothing line began when she was just 13 years old, and she spent her time cutting out magazine pages and re-merchandising outfits as a way to express her creativity. Her experiences growing up in New Jersey and being exposed to cool fashion in New York City through her sister also played a significant role in shaping her style. Overall, the speaker's passion for fashion came naturally and was fueled by her desire to discover and create unique looks.

    • Discovering new passions and interestsEven when faced with challenges, exploring different passions can lead to unexpected discoveries and new career paths.

      Even when faced with challenges and setbacks, such as leaving fashion school, it's important to explore different passions and interests. In this case, the individual discovered a love for psychology which plays a crucial role in her current career as a fashion designer. She enrolled in community college to pursue business and psychology classes, and realized the significance of consumer behavior and human interaction in her work. During a science class, the idea for her brand, Danielle Guzio, was born. Despite the initial difficulties, her determination and willingness to learn led her to discover a new path and passion.

    • Unexpected challenges can change our perspectiveEmbrace new experiences and follow passions, as life's uncertainties may lead to valuable discoveries and a renewed appreciation for joy and fulfillment.

      Life can be unpredictable and it's important to pursue what brings us joy and fulfillment. The speaker shared their struggle with feeling out of place in biology class and the unexpected health scare that changed their perspective. Despite feeling uncertain about their future and even questioning their place in school, they ultimately discovered the value of experiencing new things and facing challenges. The health scare served as a wake-up call, reminding them that life is short and it's essential to do what we love every day. Through this experience, they gained a newfound appreciation for the importance of following their passions and not settling for anything less.

    • Surviving a traumatic experience leads to newfound confidence and pursuing dreamsDetermination, friendship, and seizing opportunities can help turn a traumatic experience into a successful business venture

      Going through a traumatic experience can lead to a newfound sense of confidence and a desire to pursue your dreams. The speaker had this revelation after surviving a life-threatening situation and was inspired by a friend to start her own business. They built her website and launched her graphic tee brand right then and there, using her savings to fund the first purchase order. With the help of her friends and family, they took photos, wrote product descriptions, and even shot the campaign in a friend's house. The challenge was then to spread the word about the new website. This story illustrates the power of determination, friendship, and seizing opportunities when they present themselves.

    • Learning from mistakes in entrepreneurshipSuccessful entrepreneurs view setbacks as opportunities to learn and grow, focusing on moving forward rather than dwelling on past mistakes.

      Starting a business involves taking risks and learning from mistakes. The speaker, who built a successful clothing brand on Instagram, shared how she experienced a sudden influx of sales after posting pictures of her products. She was amazed by the response and the money coming in, but the real game-changer was when a celebrity wore one of her t-shirts. However, the journey was not without challenges. She admitted to getting scammed by factories and not standing up for herself, but she views these experiences as learning opportunities rather than mistakes. Instead of dwelling on the past, she focuses on moving forward and preventing similar situations from happening again. Overall, her story highlights the importance of resilience, adaptability, and a positive attitude in entrepreneurship.

    • Exploring new experiences and partnerships can lead to successBelieving in oneself and staying true to vision can lead to great achievements, while collaborations and new tools can help grow a business.

      Pushing boundaries and being open to new experiences can lead to great success for businesses, just like how Shipstation helps merchants automate their shipping tasks and grow their businesses. Another important lesson is the importance of self-confidence and belief in oneself, despite potential criticism or judgment from others. Shopify, as a global commerce platform, is an effective tool for turning browsers into buyers and growing a business. As the speaker shared, even with self-doubt and criticism, staying true to one's vision and goals can lead to great achievements. The collaboration between the speaker and the costume designer on the show "Euphoria" is a testament to the power of partnerships and the potential for growth through creative collaborations.

    • Euphoria team's collaboration with warehouse teamA positive working relationship enhances productivity and enjoyment for all parties involved. Fashion trends cycle back and forth, with some making a comeback after being discarded.

      The collaboration between Euphoria's team and the warehouse team is seamless and enjoyable. The team's respectful and timely approach makes the working relationship enjoyable for everyone involved. A favorite cast member, Alexa Demi, embodies her character well on screen. As for fashion trends, the speaker is not a fan of backwards hats and drop crotch pants. She also shares a fondness for cargo pants, having grown up wearing her father's clothing. Interestingly, she regrets having thrown out trends that are now making a comeback, such as juicy cargo sweatsuits. The speaker expresses her dislike for pop polos but acknowledges their popularity. Overall, the conversation highlights the importance of a positive working relationship and the cyclical nature of fashion trends.

    • Stay true to your passions and work hardPassion and determination are crucial for success in fashion and entrepreneurship. Start small, collaborate, and stay true to your vision to overcome challenges and grow.

      Passion and determination are key to success in fashion and entrepreneurship. The speaker expressed admiration for a fashion trend reminiscent of the past, and encouraged young designers and entrepreneurs to stay true to their passions and work hard, despite the challenges. The speaker also shared her own experiences of expanding her brand from t-shirts to shoes and boots, and advised starting small and collaborating before diving fully in. Overall, the conversation emphasized the importance of staying true to one's vision and working hard to bring it to life.

    • Embrace potential, find the perfect fit, take actionDanielle Guzio's story inspires us to seize opportunities, find the ideal fit for our goals, and take steps towards achieving them. David's Bridal emphasizes the importance of a perfect fit for special occasions with their five-star designs.

      Danielle Guzio's inspiring story serves as a reminder that life is short, and we should not hesitate to start something new. This episode is brought to you by David's Bridal, emphasizing the significance of finding the right fit for special occasions. David's designer gowns and dresses are renowned for their five-star fit, offering options from sculpting satins to power mesh and booty-rooshing. Use the code "daddy" for a 15% discount on all purchases during March. Overall, this episode encourages listeners to embrace their potential, find the perfect fit for their needs, and take action towards their goals.

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