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    • The importance of having a skill set and being adaptableLearning a skill and being adaptable can lead to success and self-sufficiency, as shown by Jane Woorwind's mother and emphasized in today's business world through Wondery Plus, Delta Sky Miles Platinum Business American Express Card, Amica Insurance, and the National Security Agency.

      Having a skill set and being adaptable can lead to success and self-sufficiency. This was exemplified by Jane Woorwind's mother, who encouraged her daughters to learn a skill after her husband passed away. This idea was further emphasized by the flexibility and innovation required in today's business world, as discussed in relation to Wondery Plus, Delta Sky Miles Platinum Business American Express Card, and Amica Insurance. Additionally, the National Security Agency's emphasis on constant innovation and the benefits of a supportive work environment highlights the importance of having a valuable skill set and being part of a team that values your contributions. Overall, the importance of having a skill set and being adaptable was a recurring theme throughout the discussion.

    • A young woman's determination leads to new beginnings in a foreign landDetermination and seizing opportunities can lead to extraordinary experiences and personal growth. Openness to new cultures and following one's passions can lead to exciting adventures.

      Determination and seizing opportunities can lead to extraordinary experiences and new beginnings. Jane Rowan, at the age of 19, decided to become a beautician and, after seeing an advertisement in the Sunday paper, was offered an assisted passage to emigrate to South Africa. Once there, she quickly found a job and thrived in her career. Despite the cultural differences and challenges, she fell in love with the industry and the country. A few years later, she met her future husband, who was in the process of emigrating to the United States. When she was offered a training trip to Los Angeles, she met him again and decided to join him, leading to a new life in America. Through her story, we can learn that being open to opportunities and following one's passions can lead to exciting adventures and personal growth.

    • Identifying a gap in the skincare industryNot all industries are saturated. Identifying a gap and providing proper training and equipment can lead to a successful business.

      In the late 1980s, there was a significant opportunity in the US skincare industry. The speaker, who was dating her future husband at the time, noticed a lack of skincare services and proper training for American estheticians. During her job search in California, she found that European estheticians were preferred for their superior skills, while American estheticians were criticized for lacking proper training. The speaker and her partner, who was struggling to sell advanced skincare equipment, saw this as a business opportunity. They decided to create a plan to train American estheticians with a two-year program to bring them up to a proficient level, and sell them the necessary equipment. This business idea was developed during a drive back from San Diego and written out on five pages of yellow legal paper. The takeaway is that identifying a gap in the market and addressing it through proper training and equipment sales can lead to a successful business.

    • Immigrants start a successful school with determination and resourcefulnessDetermination, resourcefulness, and a clear vision for success can help overcome challenges and build a thriving business, even with limited resources.

      Determination and resourcefulness can lead to success, even when faced with significant challenges. The story of the International Dermal Institute's founding demonstrates this, as the founders, despite being immigrants with no cash or credit, were able to open a school and train licensed estheticians by leveraging a list of licensed professionals and offering free classes. They worked tirelessly, with long hours and minimal resources, but their perseverance paid off with full classes and a growing business. Their story is a testament to the power of hard work, creativity, and a clear vision for success.

    • Identifying a gap in the market and taking actionRecognizing a need for American-made products in the salon industry led Jane and Raymond to create their own product line, despite initial challenges.

      The International Domino Institute, which started as a gathering place for hairstylists, evolved into a business opportunity when Jane and Raymond realized there was a lack of American-made products in the salon industry. They saw the potential in creating their own product line and wrote down the briefs for their desired products. However, their journey wasn't without challenges, and they almost lost their new business before it even began. This story highlights the importance of identifying a gap in the market and taking action to fill it, even when faced with obstacles. Atlassian, a sponsor of this podcast, shares a similar mindset, using AI to help teams accomplish what would otherwise be impossible alone. By trusting in teamwork and collaboration, both Jane and Raymond, and Atlassian, were able to make significant strides in their respective industries.

    • Creating a unique company culture and product linePersistence, innovation, and a strong company culture are essential for business growth. Dermalogica's founders successfully launched a unique line of skincare products by reaching out to suppliers, focusing on botanicals, and offering a full product range.

      Building a strong company culture and having the right people, processes, and values in place are crucial for business growth. This was evident in the story of Dermalogica, where the founders, Jane and Ray, were determined to create a unique line of skincare products with a utilitarian image that set them apart from competitors. To achieve this, they reached out to raw material suppliers and chemists, eventually finding a willing partner in Los Angeles. With a focus on botanicals and plant extracts, they launched 27 products right off the bat to capture the attention of skin therapists and offer a full range for their clients. This story illustrates the importance of persistence, innovation, and a strong company culture in realizing a business's full potential. To learn more about building a culture that fuels growth, download Insparity's free ebook, "The Future of Business is Culture," at Insparity.com.

    • Believing in your vision and pursuing it despite challengesDetermination and resilience can help you overcome financial hurdles and skepticism to launch a successful business

      Determination and resilience can lead to success, even when faced with seemingly insurmountable challenges. The founders of a skincare company in the late 1980s faced numerous obstacles, including limited funding and skepticism from a key supplier. Despite these setbacks, they persevered, testing their products on themselves and with the help of students, and eventually launching their business. They even managed to secure the formulas from the skeptical supplier by coming up with the money at the last minute. This story illustrates the importance of believing in one's vision and having the courage to pursue it, even when the odds seem stacked against you. Additionally, the founders' resourcefulness in securing tubes that nobody wanted and finding a contract manufacturer willing to take a chance on them demonstrates the value of creativity and persistence in overcoming financial hurdles.

    • Belief and support from co-founders led to Dermalogica's successInitially, Dermalogica's founders had doubts and concerns, but their belief in each other and commitment to their product and target market led to impressive sales and the refusal of outside investment, ultimately contributing to the company's success.

      Having the confidence and belief in each other, despite initial concerns and doubts, played a crucial role in the success of Dermalogica. The founders, Jane and Ray, relied on each other's enthusiasm and support to move forward, even when faced with potential setbacks or skepticism from experts. They also identified their target market and stayed committed to it, selling their product exclusively through skin therapists. In their first year, they achieved impressive sales of over a million dollars and turned down offers for investment or loans, choosing instead to reinvest in the business. This unwavering belief in their product and their team ultimately led to Dermalogica's success.

    • Founders' dedication and passing on leadershipThe founders' relentless effort and eventual sale to Unilever illustrate the importance of passing on leadership to ensure business growth and success, while maintaining a personal connection to the company's origins.

      The founders of Dermalogica, a successful skincare company, worked tirelessly for nearly 30 years, handling every aspect of the business from teaching classes to packing orders, and even handling international expansion. They knew they needed to pass the torch to new leadership but struggled to let go, ultimately deciding to sell to Unilever last year. Despite the initial reservations, the sale has proven successful, and the founders have kept a small stake in the company. The founders' mother, a widow with four daughters, was proud of their success despite her struggles with Alzheimer's in her final months. The story highlights the founders' dedication, the importance of passing on leadership, and the emotional connection between business success and personal relationships.

    • Taking pride in accomplishments and skillsStaying true to your vision, being proud of accomplishments, and building a strong community can help overcome adversity and grow a business.

      No matter what challenges come your way, taking pride in your accomplishments and the skills you've acquired can help you overcome adversity. This was evident in the story of Jane Rowind, the founder of Dermalogica, who took pride in her daughter's success as a manicurist, even as she dedicated her time to helping women around the world become entrepreneurs. Another key takeaway is the importance of persistence and community building in growing a business. Nick Gilson, one of the founders of Gilson Snowboards, started his company by designing a better snowboard in middle school and eventually quitting his teaching job to set up a shop. Despite facing numerous challenges, including starting the company in a stable and traveling thousands of miles to share their product with people, Gilson Snowboards is now four years old and has expanded to skis. Both Jane and Nick's stories demonstrate the importance of staying true to your vision, being proud of your accomplishments, and building a strong community to help you succeed.

    • Exploring the minds of interesting people and pop culture failsDiscover the motivations and meanings of people through podcasts, and learn from pop culture fails that remind us to question assumptions

      There's always something intriguing to discover about people, and my podcast, Life is Short with Justin Long, aims to do just that. We delve into the minds of actors, musicians, authors, and thinkers to understand their motivations and what gives their lives meaning. Meanwhile, The Big Flop podcast, hosted by Misha Brown, explores the fascinating side of pop culture fails, such as the controversial reality TV show, The Swan. This show, which promised a dream opportunity but turned into a viewing nightmare, serves as a reminder of the importance of questioning the ideas that seem too good to be true. So whether you're looking for insightful conversations or a good laugh at the expense of pop culture blunders, there's a podcast for that!

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    KEY TAKEAWAYS

    • Roger’s first job was as a boutique assistant when he was studying in London. He would go out and source accessories for the boutique to sell. He realised that there was a huge mark-up and he could be doing this himself and be making a lot more money. He started Mulberry with a singer sewing machine with his mother and girlfriend and he soon went global.

    • Pivoting is a key part to any successful business and entrepreneur and Roger has demonstrated this many times over, including riding the 1980s recession by creating collections based on what had previously worked and designing Mulberry home products when people started travelling less in the 80’s/90’s.

    • Key to Roger’s and Mulberry’s success was recognising that it wasn’t sustainable to be at the top of fashion season in, season out. What he did instead was create a brand and products that stayed with people. One of his biggest success stories was the Mulberry planner, as this meant people would see the Mulberry brand every day and would also come back to Mulberry each year for the new inserts.

    • Roger has had his own share of incredibly tough times, including be ousted from the brand he built and created.

    • You don’t have to ‘stay in your lane’ in business. Roger started in fashion, moved over to homewares, then hotels, onto food and more. Being able to adapt and do so with passion, energy and knowing your customers and audience is key.


    • Opportunities don’t often drop into your lap, you have to be creative and make them happen yourself. You can get through tough times by putting your ego aside and doing what it takes to come out the other side, keep adapting, keep improving and focus on the end goal.

     

    BEST MOMENTS

    “The 70s are where everything changed and fashion became what we know today”

     

    “Belts were the handbags of today, every season they changed shape”

     

    “That was crippling none of us had experienced anything like it before”

     

    “How do I maintain control?”

     

    [Business, mindset, entrepreneur, disruptors]

    VALUABLE RESOURCES

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

    “If you don't risk anything, you risk everything”

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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