Abb-d Taiyo, Driftime® Media
The last episode of season 2 features Abb-d Taiyo, the co-founder and director of Driftime® Media, a digital design practice on a mission to create social, environmental and economic impact through digital design.
Abb-d spoke about using purpose and values as a filtering process for choosing an agency. He also shared his views on what needs to happen before (or instead of) a pitch, forming budgets together with clients and what makes an agency a good or bad fit.