DR. ART MARKMAN: Turn Passions into Podcasts

uStudio CEO Jen Grogono and Marketing Manager Zoe Bell are joined with Stacey Porter, the Vice President of People Operations and Strategy at Outset Medical, to discuss the role of voice and how businesses can work to connect culture with their bottom line. Stacey also shares information about Outset Medical's most recent enterprise podcast show, “Off the Air," and practical advice for getting started with podcasting. You can visit Stacey Porter's LinkedIn profile here: https://www.linkedin.com/in/slaporter/ Visit Outset Medical's website here: https://www.outsetmedical.com Visit uStudio's website here: https://ustudio.com

In our season premiere, uStudio CEO Jen Grogono and Marketing Manager Zoe Bell are joined with leading thought leader in internal communications, Scott McInnes, to discuss how companies can start podcasting without hesitation. We discuss practical podcasting advice for getting started as well as the role media plays in connecting humans in any increasingly dispersed workplace. Scott McInnes is the founder of Inspiring Change and host of "Building Better Cultures" podcast. Learn more about Inspiring Change here: https://www.inspiringchange.ie And the "Building Better Cultures" podcast can be found here: https://www.inspiringchange.ie/podcast

In this episode, we are joined with John Buckner and Craig Stevens from CCC Information Services as they discuss their podcasting strategy and how their amount of returning listeners reached 99% in just a few months post-launch. From implementing video podcasting during COVID-19, converting pre-existing assets into podcasts, creating podcast "move trailers" and more, their strategy is filled with unique tactics that are sure to take your program to the next level.

In this episode, hear the success story of Josh Williamson, the Senior Technical Analyst for Commercial Learning and Development at Astellas Pharma US, who sought to maximize field representative's windshield time. Not only did Josh want to take advantage of a broader organization need, he was also interested in finding a solution that was scalable so that he could additionally support the needs of their learning and development organization. Today, Astellas has 11 internal podcast shows available to its employees through uStudio. Listen to this episode to learn more about Josh's content strategy. *The speaker is a paid employee of Astellas. This presentation is intended for informational purposes only and does not replace independent professional judgement. This presentation is not intended to provide medical or legal advice. Statements of fact, positions taken and opinions expressed are those of the speaker individually and, unless expressly stated to the contrary, do not necessarily reflect the opinion or position of the speaker’s employer, Astellas, or any of its subsidiaries and/or related entities.

In this episode, Heather Hodges, Vice President of Professional Development at Encompass Health, explains how Encompass is using uStudio's private podcasting solution to communicate and engage with its dispersed employee workforce. Encompass has a large mobile workforce who is deployed all over the country and needed a creative solution to get COVID information out quickly. Listen to this episode to learn more about Encompass' content and engagement strategy and how they implement storytelling to connect their remote employees during difficult times. You can read the written case study here: https://ustudio.com/pdf-case-study-encompass/

In this episode, we spoke with Tiffiny Fisher and Lauren Shanley, both in sales strategy and transformation at PegaSystems, who were looking for an effective way to meet their sales team "where they are" - which is always on the move. PegaSystems considered building their own application internally with their development team but wanted to go to market quickly with this new medium. Moving forward with an enterprise podcast expert with the right functionality allowed them to move faster and easily integrate the podcasting product with their own internal systems. Learn more about their story and their success launching PegaPodcasts. Read the written case study here: https://ustudio.com/pegasystems-case-study/

Hollie Ellison, Sr. Director of Communications at Global Technology Company, LivePerson, spoke with us to bust the myth that starting and producing a private podcast is a heavy lift.

Erika Reilly, Program Manager for Dell Technologies' Specialist Sellers, was challenged to increase the throughput of key corporate messaging to their 1500+ field specialists. They needed to increase their visibility into how well the content was being consumed – traditional mediums like email were only approximating a 10-15% engagement rate. Listen to our conversation with Erika as we discuss how Dell transitioned a significant volume of communication from email to podcast and their best practices for establishing consistency and scalability within this initiative. Read the full case study here: https://ustudio.com/dell-case-study/

The Resonate Recording Team of Jacob Bozarth and Caleb Hill join us for a walkthrough of what it means to produce a quality podcast. Listen as they expand on everything from resources on how to record remotely, to a break down of important equipment and tools, and explaining who is really necessary to include in your private podcast team. For those who don’t think they have enough time to continually post new content to their private podcast - think again. This episode touches on those pre-existing corporate assets that would make for great corporate podcast episodes.

Tom Floyd, a L&D professional who helped to adopt a private podcasting program at Facebook, spoke with us regarding his successful track-record of establishing a podcast content process and engaging enterprise audiences in a meaningful way.