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    Dr Mohamed Zaki - Deputy Directory - Cambridge Service Alliance

    enJuly 20, 2017
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    About this Episode

    In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new role as Deputy Director, of the Cambridge Service Alliance, University of Cambridge. Dr Zaki, explains how the Alliance has grown and by building upon its collaborations with industry it has produced some of the most trusted management tools and frameworks in manufacturing today to help firms shift from product based services to offering complete solutions to their customers.

    Recent Episodes from Cambridge Service Alliance

    Sean Perry-Evans - Digital Transformation Strategy within Thales - service week 2017

    Sean Perry-Evans - Digital Transformation Strategy within Thales - service week 2017
    Sean Perry-Evans is the UK Services Development Director for Thales. Sean was a keynote speaker at Service Week 2017, where he spoke about the Thales’ digital transformation vision, which they believe will transform the markets they serve (aerospace, transport, defence and security) and improve the digital future for their customers, by solving the challenges they face. The is a podcast recorded during the conference. The full transcript is available at bit.ly/serviceweek2017

    Christoph Mueller, Emirates Group - The Digital Transformation of the Emirates Group

    Christoph Mueller, Emirates Group - The Digital Transformation of the Emirates Group
    Christoph Mueller, EVP, Chief Digital & Innovation Officer, Emirates Group, was a keynote speaker at Service Week 2017 - Bridging to New Service Technology, where he spoke about the vision of Emirates Airline, which aims to re-invent its processes using digital technology to enable a delightful travel experience. This is a podcast interview conducted during the conference. A full transcript is available at bit.ly/serviceweek2017

    Martin Fleming - The Cognitive Enterprise: Improving the Power of Decision-Making

    Martin Fleming - The Cognitive Enterprise: Improving the Power of Decision-Making
    Martin Fleming is IBM’s Chief Analytics Officer and Chief Economist. Martin was a keynote speaker at Service Week 2017 - 'Bridging to New Service Technology'. He spoke about how using machine learning, artificial intelligence, and deep learning can not only systematically inform decisions, it can enable greater innovation and creativity. Full transcript available on bit.ly/serviceweek2017

    Dr Mohamed Zaki - Deputy Directory - Cambridge Service Alliance

    Dr Mohamed Zaki - Deputy Directory - Cambridge Service Alliance
    In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new role as Deputy Director, of the Cambridge Service Alliance, University of Cambridge. Dr Zaki, explains how the Alliance has grown and by building upon its collaborations with industry it has produced some of the most trusted management tools and frameworks in manufacturing today to help firms shift from product based services to offering complete solutions to their customers.

    The Fallacy of the Net Promoter Score

    The Fallacy of the Net Promoter Score
    In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, Deputy Director, Cambridge Service Alliance, University of Cambridge, talks about his new paper “The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model”. The paper was co-authored with Dalia Kandeil, and Andy Neely, of the CSA, and Janet McColl-Kennedy, from the University of Queensland, Brisbane, Australia and a visiting professor here.

    Exploring the Journey to Services - Podcast interview with Dr Veronica Martinez

    Exploring the Journey to Services - Podcast interview with Dr Veronica Martinez
    Continuous planned change ensures success for manufacturing firms making the shift to services over the longer term Veronica Martinez –’Exploring the Journey to Services’. In a new podcast from the Cambridge Service Alliance, Senior Researcher Veronica Martinez, talks about her new jointly authored paper: ‘Exploring the Journey to Services’. It is co-authored with Professor Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

    Critical incidents in complex service contracts: Safety challenges and means of prevention

    Critical incidents in complex service contracts: Safety challenges and means of prevention
    Detail matters when it comes to ensuring safety in contracted out services provided by manufacturing firms. Chara Makri, a PHD student at the Cambridge Service Alliance talks about her new paper “Critical Incidents in Complex Service Contracts: Safety Challenges and means of prevention” which she co-authored with Professor Andy Neely. Makri interviewed 13 experts from servitized manufacturing companies and their partners, in roles directly linked with safety both managers and engineers. Makri explained: “A critical incident doesn’t necessarily mean that someone gets fatally injured, it could be any case where the service was not properly delivered to the customer, and the main organisation would be responsible for this. There is a transfer of risk to the manufacturer but we found that even though customers transfer the risk they often still want to make the decisions. The new partners need to trust each other to deliver these services properly.” She continued: “Over 60 per cent of the respondents felt there was confusion over responsibilities. Due to the large number of parties in these contracts it is not always clear who is responsible for performing a certain task. One of the respondents said to us: ‘I don’t think it will ever be fully defined who is accountable and responsible for what’. But they are trying to make people understand more about this. “Just over half of the respondents felt even if they knew what they have to do there is a general lack of control that doesn’t allow them to do so.” Makri sets out three main risks companies faced: control; attitudes within the service network; competencies and training. She goes on to comment: “It is not just one thing that needs to be done to deliver services safely, you need to be aware of all the characteristics within a network and the cultures in the network to drive the right behaviours. We looked at personal cultures; incentive systems; balancing cost and safety. Some sectors are more regulated than others, while in others there are more nominal requirements, so there may be different understandings of safety in different sectors.” The sectors and environments within which companies operate are becoming more demanding, says Makri: “Services are important, and more manufacturers are going to turn to services in the future, but at the same time customers are becoming more demanding. The EU has set ambitious roles for aviation for the next decade, covering capacity, safety, costs and environmental impact. These different targets compete against each other. We see that environments are becoming more demanding.” She concludes by saying that responsibility for safety must be shared across the organisation: “We need more research to be able to say the exact characteristics that will provide servitized manufacturers with high levels of safety. The second insight refers to control, who has the right to make the decisions, and the attitudes and competencies within the whole service network. There is not one single thing an organisations should focus on it is all the little things, and all the individuals need to be aware of how their performance affects the performance of the whole network.”
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