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    E12: Sacha Lord's Diary - The King of Nightlife

    enMarch 05, 2018

    Podcast Summary

    • From student to event producer: Sasha Lord's inspiring journeyPassion, hard work, and taking risks can lead to remarkable success. Follow your instincts and turn your passions into a career.

      Passion and determination can lead to great success, as demonstrated by Sasha Lord's journey from a student with no qualifications to the creator of some of the biggest events in Manchester and beyond. He discovered his passion for event production through his love of music and the nightlife scene in Manchester. Despite not fitting in with the traditional educational path, he followed his instincts and turned his passion into a career. Through hard work and taking risks, he created iconic events such as Warehouse Project and Park Life, which have become staples in the UK's cultural landscape. The Samsung Galaxy S24 Ultra with its advanced zoom feature allows us to get up close and personal with the epic moments in our own lives, just as Sasha did with his events.

    • High achievers can face unexpected challenges and failuresEven those who excel academically can encounter setbacks and struggles, impacting their education and future prospects.

      Even those who were predicted to excel academically and had high expectations from their environment can face unexpected challenges and failures. The interviewee shares his experience of being a high-achieving student predicted to get 12 A stars at GCSE, but later on, he found himself struggling and failing in school. He attributes his school becoming a second priority to his interest in art, which gave him the flexibility to skive and hang out at places like McDonald's and the girl's school. The interviewee's experience of being a failure at school, despite his initial academic success, resonated with the interviewer. The interviewee's parents were disappointed and struggled to pay for his school fees, but they are proud of him now. The Hacienda, a club that was a significant part of the interviewee's story, was not as successful as people perceive it to be and had a relatively short run. This story serves as a reminder that everyone's journey is unique, and failures and challenges are a natural part of life.

    • The Hacienda club during the acid house era in Manchester offered a transformative experienceThe Hacienda club during the acid house era in Manchester provided an escape from societal norms, with the DJ becoming an influential figure and ecstasy adding to the sense of freedom and self-expression, ultimately shaping personal growth.

      The Hacienda club during the acid house era in Manchester offered a unique and transformative experience for young people, providing an escape from the depressing socio-economic climate of the Thatcher period. The interaction between the customers and the DJ was a key element, with the DJ becoming an important figure, and the use of ecstasy adding to the sense of freedom and individuality. This experience influenced the speaker's perspective and led him to question societal norms, ultimately shaping his personal growth. The Hacienda's impact extended beyond the music, as it challenged the status quo and encouraged self-expression.

    • From Retail to Entrepreneur: Fueled by Curiosity and DeterminationCuriosity and determination can lead to unexpected opportunities. True friends value you for who you are, not for your possessions.

      Passion and determination can lead to unexpected opportunities. The speaker, despite having poor grades in school and working in retail jobs, was intrigued by the wealth of successful people around him. This curiosity fueled his ambition to create his own successful business in the entertainment industry. However, with success came new challenges, including financial responsibilities and dealing with new acquaintances who were more interested in his wealth than his character. Ultimately, the speaker learned that true friends are those who value him for who he is, not for his possessions. Entrepreneurship can be a lonely pursuit, filled with pressure and the constant striving for more, but having a strong support system can make all the difference.

    • Managing the Pressure of Running a Successful Business or EventRunning a business or event involves dealing with numerous logistics, people, and potential crises behind the scenes. It's important to acknowledge and address these challenges to ensure success.

      Running a successful business or event comes with immense pressure and responsibilities that often go unseen by the public. Behind the scenes, there are countless logistics to manage, people to pay, and potential crises to address. For instance, Steven, the founder of Park Life, faces immense pressure to ensure the success of his renowned events, which involves dealing with logistics, authorities, and a business partner who handles the creative aspects. However, the public only sees the final product and assumes that success comes easily. Steven's experience of losing a customer due to drug use led him to take a bold step and call a press conference to educate the public about the risks of reckless partying. In summary, the pressure of running a successful business or event is significant, and it's essential to acknowledge and address the challenges that come with it.

    • Commitment to safety and education in nightlife scene despite challengesSpeaker's determination to carry on warehouse project with stricter safety measures and open communication highlights the importance of addressing issues in the nightlife scene and individual actions in creating a safer environment.

      Despite facing a tragic event and negative publicity, the commitment to ensuring safety and education in the nightlife scene remained unwavering for the speaker. The speaker shared how they questioned whether to continue their warehouse project after a attendee's death, but ultimately decided to carry on and implement stricter safety measures. They also emphasized the importance of open communication between organizers, authorities, and the public regarding potential drug-related risks. The speaker's experience underscores the importance of addressing issues in the nightlife scene and the potential impact of individual actions in creating a safer environment for partygoers.

    • Managing Tough Moments: Prioritizing Self-Care and Support SystemsEffective self-care and support systems are essential for managing tough moments. Regular exercise, maintaining a supportive relationship, and finding balance between work and personal life can help entrepreneurs stay resilient and successful. Luck also plays a role in success, but staying focused on personal growth and well-being is key.

      Effective self-care and support systems are crucial in managing tough moments. The speaker shares his personal experiences, which include regular gym workouts, writing lists, and maintaining a supportive relationship. He emphasizes the importance of finding balance between work and personal life, acknowledging the challenges that come with being a successful entrepreneur. The speaker also highlights the role of luck and being in the right place at the right time in his success journey. Overall, the conversation underscores the importance of prioritizing self-care, maintaining strong relationships, and staying resilient in the face of challenges.

    • Observing successful people inspired the speaker to strive for perfection and successBeing inspired by successful people can drive one to pursue perfection and success. Acting on good ideas and not letting fear hold one back are also important.

      Success can be influenced by various factors, including personal inspiration, attention to detail, and the willingness to take risks. The speaker mentions that he was inspired by observing successful people and their lifestyles, and this drove him to strive for perfection and success. He also emphasizes the importance of acting on good ideas and not letting fear hold one back. The speaker shares his belief that some people may prefer the stability of a nine-to-five job, while others may crave the challenge and potential rewards of entrepreneurship. Ultimately, the decision of which path to take is subjective and depends on individual preferences and circumstances. The speaker also acknowledges that entrepreneurship may not be for everyone and that it can be a lonely and challenging experience.

    • Reflections on growing older and changing prioritiesAs we age, prioritize giving advice and helping others over personal achievements. Enjoy your time in school and seek meaning beyond monetary gain.

      As we age and gain experience, our perspectives and priorities shift. The speaker, who is reflecting on his own experiences, believes that at a younger age, he was more focused on personal achievements and accolades. However, as he's grown older, he's come to value giving advice and helping others. He encourages young people to enjoy their time in school and not to focus solely on academic success. The speaker also emphasizes the importance of understanding why we're pursuing our goals and not just for monetary gain. Ultimately, the speaker's advice is to find meaning and fulfillment in helping others and making a positive impact on the world.

    • Personal growth and self-competition are key drivers for success and fulfillmentSteve emphasizes the importance of self-belief, personal ambition, and community support in achieving success and making a positive impact.

      Personal growth and self-competition are key drivers for success and fulfillment in life, according to Steve. He shared his experiences of overcoming speaking challenges and racing against himself to prove his abilities. Steve also emphasized the importance of freedom and giving back to the community, which has supported him throughout his career. If he could invite six people to a dinner party, alive or dead, Steve would choose David Bowie for his creativity and inspiration. Overall, Steve's perspective highlights the importance of self-belief, personal ambition, and community support in achieving success and making a positive impact.

    • Meeting Musical Legends: Anxiety and Excitement in Event PlanningProducing large-scale events for renowned artists involves immense pressure and potential challenges, requiring meticulous planning, problem-solving skills, and adaptability.

      Producing large-scale events, even for renowned artists like Prince and Bowie, comes with immense pressure and potential challenges. Joe, the event organizer, shared his experiences of meeting these musical legends and the excitement and anxiety that comes with planning such events. He mentioned meeting Marina Abramović and Grace Jones, and how he's met them before. The intensity of event planning has changed over the years, with larger crowds and more responsibilities, causing anxiety and the need for meticulous planning. Joe shared an example of a challenging situation during Parklife, where Frank Ocean went on stage 38 minutes late due to a technical issue, causing a curfew violation. At the same time, a tragedy occurred in the city center, causing the trams to stop, and 20,000 people had to walk back into Manchester. Joe managed to convince the council to allow a staggered egress instead of kicking everyone out at once. These experiences highlight the immense responsibility and potential challenges that come with producing large-scale events, requiring a high level of organization, problem-solving skills, and adaptability.

    • Handling customer complaints and striving for improvement at Parklife FestivalSuccessfully managing a festival involves owning issues, investing in improvements, surrounding oneself with positivity, staying true to beliefs, and aiming for top-notch production quality.

      Running a successful event like Parklife Festival requires taking ownership of any issues that arise and constantly striving for improvement, even if it means significant investments. The festival's organizer, Sacha Lord, shared his experience of handling customer complaints and the pressure that comes with being a public figure. He also highlighted the importance of surrounding oneself with positive and supportive people, as they can contribute to one's personal and professional growth. The vision for Parklife is to enhance the production quality, with plans for impressive stages and top-notch artists, such as Kendrick Lamar. As for advice for young entrepreneurs, Lord suggested staying true to one's beliefs and values, and not letting negative influences hinder progress. Overall, the success of Parklife and the excitement it generates in Manchester is a testament to Lord's dedication and vision.

    • Leaders engaging with their community sets an exampleAuthentic and accessible leadership inspires growth by engaging with their audience, both online and offline.

      Effective leadership goes beyond professional achievements and extends to being approachable and engaged with the community. The Manchester city leader expressed his gratitude towards a prominent figure who not only advocates for the city on a larger platform but also takes the time to engage with the public on social media. This authentic and accessible approach sets an example for other leaders, inspiring young entrepreneurs and contributing to the city's growth. It's essential for leaders to remember that their engagement with their audience, whether it's through social media or in-person interactions, can significantly impact their influence and the development of their community.

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