E49: Creating Compelling Offers from Jordan Gill's Make Your Mark Live™ Event

Whether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion. 
What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fuel to build trust and community? 
In this episode, I share how you can use Pisces superpowers as you build your brand and business as a changemaker. I also invited fellow Pisces sisters to join me by the campfire and share their insights. You’ll hear Zina Rodriguez speak on empathy, Kamilah Martin speak on slow flows, Lyrik Fryer speak on emotion, and Dana Snyder speak on creativity.

We discussed:
[02:51] Pisces superpower of compassion 
[05:57] Pisces superpower of being artistic
[08:59] Pisces superpower of intuition
[12:49]  Pisces superpowers of imagination and vision\
[14:57] Zina Rodriguez on empathy
[16:39] Kamilah Martin on “slow flows”
[17:23] Lyrik Fryer on emotion
[19:05] Dana Snyder on creativity

To read a full transcript of the episode, visit: LUMOS MARKETING

Other Campfire Circle podcast episodes I recommend:
Episode 49: Creating Compelling Offers Panel at Jordan Gill’s Make Your Mark Live™ (featuring Lyrik Fryer’s counterpart at WorkPlay Branding, Dr. Traci Szemkus)
Episode 39: Are you cultivating your creativity? Here’s how.
Episode 24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin
Episode 6: Reframing Thought Leadership as ‘Lived Leadership’

Connect with Zina Rodriguez:
LinkedIn: Zina Navarro-Rodriguez
Website: zndconsulting.com
Instagram: @zina_advocate

Connect with Kamilah Martin:
LinkedIn: Kamilah Martin
Website: katalystconsult.com
Instagram: @katalystconsult

Connect with Lyrik Fryer:
LinkedIn: Lyrik Fryer
Website: workplaybranding.com
Instagram: @workplaybranding

Connect with Dana Snyder:
LinkedIn: Dana Snyder
Website: positiveequation.com
Podcast: Missions to Movements

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it!
Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work.
Join us in The Campfire Circle as Cher walks us through the mindset of showing up online, leveraging social media for work, and achieving a socially active presence.
“I need to let people know what I'm good at, so they can use me more in those situations where I can add the best value. But there’s a lot of unpacking, rewiring, and giving yourself the language to feel good about … actually owning that [expertise].” - Cher Jones

We discussed:
[02:20] What Cher grew through to become the guide she is today
[10:15] How employees' personal brands build workplace culture and belonging
[14:30] Handling mindset blocks about personal branding and visibility
[17:51] Breaking cultural norms to build standout personal brands as women of color
[22:26] How Cher produces her epic LinkedIn lives
[27:23] How to practice going Live on LinkedIn
[31:05] Cher’s vision for the future

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.

Other Campfire Circle podcast episodes I recommend:
Episode 30: What makes LinkedIn the Best Place to Build your Brand and Business?
Episode 24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin
Episode 1: Turning Conversations Into Cash with Quinn Conyers

Connect with Cher Jones:
LinkedIn: Cher Jones
Instagram: @itscherjones
Website: trainwithsociallyactive.com

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

When I served as a nonprofit executive director, I read Denise Brosseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community.
In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor.
“Thought leadership is not just about being known. It’s about being known for making a difference.” - Denise Brosseau

We discussed:
[02:34] Why Denise became a thought leader on thought leadership
[05:40] How to create your own influential platforms to attract the right investors
[08:49] Why thought leadership can be challenging (hint: it’s a marathon, not a sprint)
[10:54] What’s thought leadership vs. personal branding
[13:20] How to not burnout while pursuing your big vision
[22:30] Getting over the itty bitty shitty committee
[27:31] Can there be more than one thought leader in an organization?
[29:58] Thought leadership ideas for those who don’t love writing
[32:41] Denise’s big vision for the world

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Discover 10 ways to make a difference as a thought leader at Denise Brosseau’s website: https://thoughtleadershiplab.com/
Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.

Other Campfire Circle podcast episodes I recommend:
Episode 50: Q&A: Thought Leadership on LinkedIn – Celebrating 50 Episodes!
Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought Leader
Episode 14: Four Questions to Build your Thought Leadership Brand

Connect with Denise Brosseau:
LinkedIn: Denise Brosseau
Website: thoughtleadershiplab.com

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

You want your LinkedIn content to build trust and community right? To make your ideal reader stop their scroll and start thinking differently about the issue you can help them with?
In this episode, I’m sharing my top 10 tips on HOW to write more engaging, effective, and powerful LinkedIn content, which comes from copy coaching (yes I did the math) almost 1,000 posts inside my Content Sprints.

We talk about:
[02:57] What copy coaching actually is
[03:39] How to be more YOU
[09:45] How to be clear, concise, and digestible
[12:22] How to keep your ideal reader in mind
[16:33] How to be strategic

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
If you want a supportive space to practice and operationalize these writing tips, consider joining the February LinkedIn Content Sprint while spots are available. You’ll learn to batch a sequence of 24 strategic LinkedIn posts alongside a community of peers AND get my 1:1 copy coaching on posts you write.  Grab one of the 20 spots here.
Try the Hemingway Editor to help you identify what’s in passive voice in your text so you can edit it up and make the switch to active voice.
Check out this Loom video where I actually copy coach 5 real LinkedIn posts, so you can see what I mean in practice.

Other Campfire Circle podcast episodes I recommend:
Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel Haney
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community
Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

You’ve probably heard how important it is to build your email list. But people’s email addresses aren't just going to drop from the sky. They've got to come from somewhere and what better place than LinkedIn - the place where so many of your decision-makers are already hanging out?
My dear friend and email marketing queen, Jess Campbell and I partnered on a workshop to share real strategies of what actually has worked for us when it comes to growing an email list of engaged subscribers with LinkedIn as a discovery platform. It was SO DANG GOOD I had to share a replay with you. Enjoy!

We discussed:
[09:32] Why focus on your email list and LinkedIn together
[13:46] How to productize your email list
[20:38] How to optimize your LinkedIn profile to promote your email list
[31:37] The power of an enticing waitlist
[37:32] Collaborations and LinkedIn Polls
[44:18] Freebies and ways to share them on LinkedIn
[56:26] Q&A Session

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources:
Subscribe to Jess’s newsletter for nonprofit consultants.
Get the Firestarter Weekly Email: Want my Wednesday recap on what's working (or worth inquiring into) for folks building a thought leadership brand on LinkedIn? Join my list!
Other Campfire Circle podcast episodes I recommend:
Episode 32: Beat imposter thoughts and content blocks with a High Five File
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community
Episode 40: Measure the Magic: Tracking Resonance Instead of Reach

Connect with Jess Campbell:
Website: outintheboons.me
LinkedIn: Jess Campbell
Podcast: Confessions With Jess and Cindy
Instagram: @outintheboons_

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

I'm sharing the first episode from my Thought Leadership Clarity Course, an 8 part audio “Slow Study” and accompanying workbook full of questions, practices, and exercises designed to hone in on your personal vision, story, perspective, translating all of that onto LinkedIn, and then growing from there.
This work is foundational because when you have deep clarity in your purpose, you'll never run out of stories to share, perfect-fit clients to serve, and aligned partnerships to build.
With this episode, you'll gain momentum - both from an external marketing perspective and an internal healing perspective - to powerfully share your wisdom and become a go-to guide in your sector.

We discussed:
[02:42] Introducing the Thought Leadership Clarity Course
[05:25] Dismantling the barriers around your visibility work
[10:50] Honing in on the bigger problem that you solve for
[12:56] How your thought leadership can create real change
[16:00] An exercise to build relationship with your inner chaperone

Resources from this episode:
Click here to grab your accompanying Workbook for this first episode or buy the course. Use coupon code CLARITY40 -  valid until December 31, 2023.

Other Campfire Circle podcast episodes I recommend:
Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
Episode 25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)
Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought Leader

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

We’ve hit the big 50! Episodes, that is.  Thanks for sitting by the fire as we share stories, build community, and spark visionary ideas through thought leadership here on the podcast.
In this special episode, I’ve answered 6 crowdsourced questions from the community. They’re timestamped below, so tune in and enjoy!

[01:15] Q1. How can I share interesting stories from a seemingly boring field? From Ashley Shuler, Digital Project Management Consultant
[08:07] Q2. Is it OK to post outside of a strategic framework - about things that don’t have to do with my consulting work? From Tracy Keys, Donor Retention Strategist for Animal Protection Nonprofits
[13:03] Q3. What’s the difference between sales, marketing, branding, and thought leadership and how do they work together? From Dulari Gandhi, Social Impact Communications Consultant
[18:07] Q4. How do you think about the idea of hooks in content? From Lex Roman, Growth Marketing Experimentation Facilitator for Service-Based Businesses
[21:48] Q5. What’s a non-spammy or better way to improve engagement on LinkedIn that some of the things that we currently see? From Christina Tzavaras Edwards, Marketing and Business Coach for Nonprofits and Social Impact Entrepreneurs
[28:06] Q6. How can I make showing up on LinkedIn a joyful experience? From Jennice Chewlin, Equitable Health and Wellness Training Facilitator for Workplaces

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Join the waitlist for the February 2024 LinkedIn Content Sprint to batch a strategic sequence of thought leadership content, along with my copy coaching on everything you create.
Check out my Thought Leadership Clarity Course. Because when you're in a deep relationship with your "why", you'll never run out of stories to share, perfect-fit clients to serve, or aligned partnerships to build.

Other Campfire Circle podcast episodes I recommended:
Episode 40: Measure the Magic: Tracking Resonance Instead of Reach
Episode 20: Find your Niche by Serving Your Past Self with Joy Malek
Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel Haney

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

I recently spoke on a panel “Creating Compelling Offers” at Jordan Gill's Make Your Mark Live™ in Dallas, TX alongside Traci Szemkus, Erin Perkins, and Kirsten Roldan with Ellen Yin, the host of the Top 100 entrepreneurial podcast Cubicle to CEO, as our moderator. Enjoy this replay of our conversation!
BTW, no matter who you are in the world, you have an offer. It could be your course, group program, product, service, tickets to your nonprofit’s fundraising event, or your keynote/signature talk. So, listen in to learn how you can make your offers as compelling as possible!

We discussed:
[05:31] How our values show up in our offers and client experiences
[21:44] Navigating pushback from peers or your audience
[28:46] Changes we made to our offers that made them more compelling
[38:47] One underrated thing you can do to make your offers more compelling

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
You can learn more about the Make Your Mark Live™ event and its host Jordan Gill at her page systemssavedme.com
Other related Campfire Circle podcast episodes you may enjoy:
Episode 35: Building Buzz: Pre-Launch Content Ideas from my Last Launch
Episode 10: Owning Your Expertise with VIP Days with Jordan Gill

Connect with Ellen Yin:
LinkedIn: Ellen Yin
Podcast: Cubicle to CEO
Website: cubicletoceo.co

Connect with Traci Szemkus:
LinkedIn: Dr. Traci Szemkus
Instagram: @workplaybranding
Website: workplaybranding.com

Connect with Erin Perkins:
LinkedIn: Erin Perkins
Instagram: @mabely_q
Website: mabelyq.com

Connect with Kirsten Roldan:
LinkedIn: Kirsten Roldan
Instagram: @kirstenroldan
Website: kirstenroldan.com

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

As you get more visible as a thought leader or go-to guide,  you’re gonna attract increasingly complicated collaborations, invites onto larger paid stages, and opportunities to work with larger corporate clients.
With that comes the need to advocate for yourself and secure what you deserve for the value you bring to the table. But that can be tough for impactful softies and sensitive sweeties, especially if you’ve haven’t been taught how.
Nadia De Ala is a leadership and negotiation coach for women of color, a self-advocacy advocate, and fully on a mission to close the intersectional pay and leadership gap.  I can’t think of anyone better to join us for this conversation!
Nadia shares negotiation tips and strategies to harness your sensitive superpowers to get what you deserve at the negotiation table.
“If no one taught you any differently, how would you actually know what's okay and what's not okay in the business world?” - Nadia De Ala

We discussed:
[02:58] Just because you can doesn’t mean you should
[06:30] What makes it harder to advocate for ourselves
[11:21] How to use your softie superpowers for negotiations
[15:22] 3 negotiation scenarios thought leaders oftentimes face
[30:50] Caring for yourself before, during, and after negotiations
[37:05] Dreaming of a world where negotiation isn’t necessary

To read a full transcript of the episode, visit: LUMOS MARKETING

Connect with Nadia De Ala:
Website: realyouleadership.com
LinkedIn: Nadia De Ala
Instagram: @nadiadeala

Resources from this episode:
Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.

Other Campfire Circle podcast episodes you might like:
Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought Leader
Episode 31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.
Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
Episode 10: Owning Your Expertise with VIP Days with Jordan Gill

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

I’m often asked about the LinkedIn algorithm and I totally understand why. We want to make sure we’re doing LinkedIn “right.” We want to squeeze all the juice out of LinkedIn and make the algorithm work in our favor.
 
So, I’m sharing the answers to your FAQ’s - because I’m about giving the people what they want! AND… The algorithm doesn’t actually matter.

Getting LinkedIn ‘perfect’ is not required or even helpful. Dig in to find out why.

We discussed:
[00:40] The biggest LinkedIn algorithm secret
[02:48] When should I post on LinkedIn?
[08:19] Where should I link out in my post?
[14:39] Should I tag people in my LinkedIn post?

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Check out Episode 40: Measure the Magic: Tracking Resonance Instead of Reach to dive deeper into why reach isn’t the best metric to gauge if your efforts are working or not, and what to use instead.
Access Richard van der Blom’s LinkedIn algorithm report for more detailed nuggets about how the LinkedIn algorithm behaves.

Other Campfire Circle podcast episodes about LinkedIn:
Episode 41: Let’s Update our LinkedIn Profiles, Bestie!
Episode 38: How to be Lazy on LinkedIn
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co