Word nerd + Uncool Designer unite and become BFFs.
In this episode Anna chats with copywriter extraordinaire Elizabeth Mckenzie.
Elizabeth is a comedy writer. She's currently based in Melbourne, Australia. Her second favourite F word is fun.
The CEO + Founder of
Write Or Die, she helps business owners write personality driven copy + content that sell better than the latest Marvel offering on opening weekend.
With a sense of self-importance known only to her generation, she's gone ahead and written a book The 30-Somethings: Life lessons from a 30-Something that you probably already know.
When she’s not writing in her ugg boots, she’s pretending she's cool across hipster cafes in Melbourne - the LA of Australia - writing words and eating carbs.
In this episode we discuss:
+ How to stand out in the noisy online world of business
+ Re-discovering your authentic voice & using it wisely
+ How to nurture your peeps
+ The sleazy side of sales pages
+ Sales page must-haves
+ Dealing with comparison paralysis
+ BFF deep dive into 90's culture
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