Ep.09 Life as a Freelancer

en-usMay 28, 2023

Ep. 57 Jeremy Linaburg - Social Media Specialist @SwimOutlet

How to develop and execute social media strategies?
How to keep users engaged and active?

I talked with Jeremy Linaburg, Social Media Specialist for SwimOutlet, about his social media content creation process, from ideation to publication.

Tune in to discover insights about the best times to post on social media and much more.

Visit to discover what Jeremy is doing: https://www.linkedin.com/in/jeremylinaburg/

Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.

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en-usMay 14, 2023

Ep. 56 Maggie Carey - Social Media Strategist @Master It Media

How to craft a powerful social media strategy?

What metrics should you focus on when measuring success on social?

I talked with Maggie Carey, Social Media Strategist at Master It Media, about the steps for creating a social media strategy, measuring success in social these days, social media today, and much more.

Tune in and discover how to build trust with clients and overcome the challenges along the way.

Visit to discover what Maggie is doing: https://www.linkedin.com/in/maggie-carey/

Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.

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en-usApril 30, 2023

Ep. 55 Ashley DiFranza - Social Media and Content Manager @Central Insurance

How can Social Media Managers overcome challenges and learn from failures?

How to boost creativity and find inspiration for creating social media content?

Join us in this episode of the Life of a Social Media Manager podcast as we talk with Ashley DiFranza, Social Media and Content Manager for Central Insurance, about overcoming challenges and finding inspiration for creating social media content.

Tune in to discover practical tips for developing effective social media strategies and measuring success.

Visit to discover what Ashley is doing: https://www.linkedin.com/in/ashleydifranza/

Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.

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en-usApril 17, 2023

Ep. 54 Christina Miller - Head of Social Media @VMLY&R

How to build relationships based on trust with clients?
What role do objectives play in measuring success?

On this episode we spoke with Christina Miller, Head of Social Media at VMLY&R and former Marketing Intern at the same company. As the Head of Social Media, Christina discusses the importance of establishing clear objectives to measure success, how to balance organic and paid content, and what it takes to become a Social Media Manager.

Learn how to succeed in the social media field by listening to this podcast episode.

Visit to discover what Christina is doing: https://www.linkedin.com/in/christina-miller-2858714a/

Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.

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en-usMarch 31, 2023

Ep. 53 Marga Camps - Head of Content and Strategy @Colvin

What are the key steps in developing a successful social media strategy?
How important is authenticity in terms of generating engagement?
The ability to think outside the box and act quickly on trends defines a Social Media Manager.
Marga Camps, Head of Content and Strategy at Colvin and former Social Media Strategy Manager at Cocunat, discussed why treating your audience like a best friend and learning about their needs is a critical step for a successful social media strategy, especially since social media is constantly evolving and standards are changing.
Listen to this podcast episode to learn how targeting your audience can be the key to increasing social media engagement.
Visit to discover what Marga is doing: https://www.linkedin.com/in/margacamps/
Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.

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en-usMarch 17, 2023

Ep. 52 Brian Da Silva - Social Media Manager @Preply

How do you scale video content creation when you are a small team?

How do you create authentic content, TikTok-style content?

Everyone is looking at top brands on social media, hoping for overnight success.

Brian Da Silva, Social Media Manager for Preply, and former Community Manager at Microsoft, shared what it means to work for a smaller company, what the differences are between working for a brand compared with working on the agency side, how to scale the video content process and create more authentic content, and the top social media metrics.

Listen to this podcast episode and discover how to measure success in social media.

Visit to discover what Brian is doing: https://www.linkedin.com/in/dasilvabrian/

Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.

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https://www.linkedin.com/company/socialinsider

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https://www.linkedin.com/in/adinajipa/

en-usMarch 03, 2023

Ep 51. Diya Banerjee - Global Head of Social Media @ WHO

How would you describe the Instagram strategy for World Health Organization (WHO)?

How do you build an efficient social media approval process?

Diya Banerjee - Global Head of Social Media at WHO, shared:

the Instagram strategies for WHO
how they create informative content on TikTok and why it needs to be brief, fun and accessible
why shareability is the key to social media success
how to make an exciting copy for a 45-second video
the blueprint of a social media campaign
what are the top metrics to track in social.

And much more.

Listen to this podcast episode and discover how to measure success in social media.

Visit to discover what Diya is doing: https://www.linkedin.com/in/diyabanerjee/

Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.

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en-usFebruary 20, 2023

Ep. 50 Emma Heath, Social Media and Content Strategy @ VMWare

Why is it important to communicate as an employee on social media?

What’s the most challenging thing people have to do when developing employee advocacy programs?

Emma Heath, Social Media and Content Strategy for Asia Pacific and Japan for VMWare, shared how to work with different stakeholders to be active on social media as professionals and why it’s important to have a manager who understands social.

Listen to this podcast episode and discover what you get when being active on social media as a professional.

Visit to discover what Emma is doing: https://www.linkedin.com/in/emmagraceheath/

Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.

en-usFebruary 03, 2023

Ep. 49 Senior Content and Channels Officer @ Brunel University, London

Educate, inspire, entertain. No need to over complicate it.

When working in social media, test and fail mindset needs to be adopted as well as using data to back up results.

Dominic Edmundson, Senior Content and Channels Officer at Brunel University London shares his strategies for getting results from social media.

Always plan, plan, plan. Benchmark what success looks like and remember to be flexible to adapt to current trends.

Visit to discover what Dominic is doing: https://www.linkedin.com/in/dominic-edmundson/

Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.