EP. 10- WRONG! You’re Thinking About CONTENT Marketing all WRONG!

In this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as more advanced "super segmentation" techniques to identify your best customers and prospects. Listeners will learn specific ways to segment their email lists, webinar attendees, repeat buyers, long-time customers, and social media fans in order to improve campaign performance.

Main Discussion Points:
- Basic email segmentation like sending a 2nd newsletter to non-openers can increase overall open rates by over 30%
- Webinar attendees who watch more than half the webinar convert to customers at 3X the rates
- Your top 5% most frequent buyers are 5X more likely to buy a new product announcement
- 84% of people like getting personalized birthday offers in email



Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!
Plus! Don't forget to register for Guru Conference 2024!



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

This episode of Do This, Not That features bestselling business author Scott Jeffrey Miller discussing strategies for taking your career from accidental to intentional. Host Jay and Scott discuss practical tips on self-reflection, long-term career planning, articulating professional values, and studying both oneself and others to grow in your career. And check out Scott's new podcast, Career on Course!

Main Discussion Points

- Know your professional values and determine what matters most to you in your career

- Study yourself through introspection and by asking for candid feedback from others

- Have a long-term plan for your career by envisioning the end goal and backing into the incremental steps


Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on the latest season of the Netflix reality show Love is Blind.

Main Discussion Points:

- Using mystery and exclusivity in subject lines can lift open and click-through rates
- Suspense is an effective tactic to stand out and drive engagement
- Suspense offers drive 40-50% higher click-through rates
- Starting subject lines with "exclusive" lifts open rates by over 20%

!!SPOILER ALERT!!


Jay's Love is Blind Couple Predictions:

- AD and Clay: Will NOT get married
- Amy and Johnny: WiILL get married
- Chelsea and Jimmy: Will NOT get married


Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" podcast episode, host Jay Schwedelson provides updates on the latest trends in social media, marketing, and reality TV shows. He discusses new features coming to Instagram and TikTok, an interesting email marketing statistic to test, and gives his predictions for the season finales of Love is Blind and The Bachelor.

Main Discussion Points:

- Instagram rolling out a "Friend Map" feature similar to Snapchat's, allowing users to see where their friends are at any given moment

- TikTok launched a monthly "Trends Digest" that analyzes the latest content formats, audio files, and other trends on the platform that marketers can leverage

- A stat from HubSpot that personalized call-to-action buttons in emails perform 202% better than basic CTAs

- Predictions for the Love is Blind finale airing on Wednesday and the Bachelor hometown dates episode where contestant Joey will likely end up alone


Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That," host Jay Schwedelson shares 5 marketing mistakes you should avoid that may be hurting your performance. He covers common email marketing errors like using certain words in subject lines that lower open rates, sending to an unused email list, having too many offers in one email, using outdated automation content, and putting formatting information in email preheaders.

Main Discussion Points:

- Avoid these words in email subject lines that lower open rates: learn, reminder, meeting, find out, chat

- Never email an unused list without cleaning and validating it first

- Don't have more than 2-3 offers per email or it will dilute performance of your main offer

- Ensure content in your marketing automation streams is evergreen and not dated

- Don't put viewing formatting information like "If you're having trouble viewing..." in your email preheaders



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode, Jay interviews Daniel Disney, a LinkedIn expert and bestselling author who shares his top tips for leveraging LinkedIn to generate more sales. Listeners will learn specific tactics for personalizing outreach, using audio/video messages, and creating engaging content on the platform. PLUS! Check out Daniel's podcast!

Key Discussion Points:

- Personalization is key - taking just 30-60 seconds to reference someone's content goes a long way

- 94% of salespeople don't use audio/video messages on LinkedIn, presenting a big opportunity

- Connecting with others at a prospect's company increases your chances of connecting with the decision maker

- Posting original content builds confidence and connections over time


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short "Ask Us Anything" episode, Jay Schwedelson answers listener questions about keeping an eye on the competition and what to watch if you accidentally see reality show spoilers on social media. He shares tips on tracking competitors across channels and platforms as well as his favorite reality and non-reality shows.

Key Discussion Points:

- Sign up for all of your competitors' email lists, social media, etc. to follow their content cadence and offerings

- Use the free tool Sendview.io to discover what email marketing platforms your competitors use by forwarding their emails to esp@sendview.io

- Set up Google Alerts for companies and people you want to keep tabs on, like potential employers

- Jay's favorite non-reality show is My Lottery Dream Home




And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

This episode of "What's Up This Week" host Jay Schwedelson provides updates on the latest trends and developments in influencer marketing, Reddit's plans to go public, and LinkedIn's push into consumer marketing targeting high-value customers.

Key Discussion Points:

- Influencer marketing spend is predicted to reach $24B by 2024, up 50% in 2 years. However, some practices like Nike's deal with a 13-year old raise ethical questions.

- Weight Watchers' GLP-1 House campaign with influencers backfired when it was revealed the influencers never actually used the product. Shows the need for authenticity.

- Reddit plans to go public and is launching new ad creative certifications to grow advertising revenue. Opportunity to become an expert in Reddit ads early.

- LinkedIn is aggressively positioning itself for consumer marketing targeting high-income households, citing stats like 19% higher average household income than other platforms.



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This Not That," Jay Schwedelson shares new AI tips and ideas to help improve your marketing and content. He talks about using AI tools like ChatGPT and Gemini in practical ways, such as summarizing YouTube videos, improving call-to-action button copy, and planning travel itineraries.

Main Discussion Points:

- Using Gemini to summarize YouTube videos into different types of content (newsletters, blogs, social posts)

- Improving call-to-action button copy in emails and social posts by asking ChatGPT to rewrite them with urgency and in first-person

- Being very detailed when prompt ChatGPT to get the most useful information back

- Using ChatGPT to analyze your writing style and generate content ideas

- Asking ChatGPT to create detailed travel itineraries



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

This episode of Do This, Not That features guest Amanda Cole, Chief Marketing Officer at Bloomreach, an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalized and relevant shopping experiences. Host Jay and Amanda talk about the future of AI in areas like video creation and how it will transform online shopping.

Key Discussion Points:
- How AI recommends products, surfaces relevant items in searches, and optimizes the shopping experience
- Making AI more accessible and affordable for small E-commerce businesses
- Using AI for data analysis and insights even as an individual
- The potential of AI to have conversational interactions about products
- Ensuring marketing and brand stories resonate emotionally in an AI world

To register for the Bloomreach Experience Conference, check out http://jayschwedelson.com/AI!

To register for GURU Conference, the world's LARGEST virtual email conference, check out guruconference.com!!



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold