Podcast Summary
God's guidance in business growth: Trusting God's guidance led Ben and Corley Spell to remarkable business growth through organic partnerships with like-minded organizations, despite challenges including COVID-19.
Ben and Corley Spell, the founders of Good Ranchers, have experienced remarkable growth in their business over the past few years. Starting as a small operation with no agricultural or entrepreneurial experience, they followed God's call and grew their business through partnerships with conservative podcasts and shows. Their marketing strategy was not premeditated but rather an organic alignment of their values with those of the organizations they wanted to support. Despite the challenges they faced, including the impact of COVID-19, they continued to grow, and their story is a testament to trusting God's guidance and following His call. Additionally, Corley shared her personal journey of faith during a difficult time, highlighting the importance of trusting in God's plan even during life's trials.
Marketing to new audiences: Expanding into new markets and reaching audiences where they spend their time and money can lead to significant growth. Transparency in product origin is important to consumers and can help companies connect with them and support local industries.
Effective marketing strategies involve expanding into new markets and reaching audiences where they spend their time and money. The Rural Ranchers podcast experienced significant growth when Joe Rogan shared one of their answers, leading to tens of thousands of new followers. Transparency in product origin is becoming increasingly important to consumers, and Every Life, a pro-life diaper company, is addressing this need by ensuring their products are born, raised, and made in America. The importance of this claim lies in supporting American agriculture and independent ranchers, many of whom are struggling to compete with large conglomerates and imported goods. By advocating for clear labeling, companies like Every Life are helping consumers make informed decisions and supporting the American farming industry.
Cost of transparency and quality meat: Investing in transparency and quality meat comes at a higher cost, but it's worth it for the peace of mind and ethical sourcing, and supporting companies that align with our values.
Transparency and quality come at a cost when it comes to sourcing meat in the United States. While it may be tempting to opt for cheaper alternatives, the interviewee emphasizes the importance of knowing who you're supporting with your money and what decisions they're making. The process of ensuring the meat is of high quality, ethically sourced, and made in the US is a complex and time-consuming one. However, the interviewee believes that the convenience and peace of mind that comes with this investment in health and transparency is worth the extra cost. The consumer is often removed from the reality of farming and food production, and it's essential to understand the effort and care that goes into raising animals and producing food for our families. The interviewee also emphasizes the importance of supporting companies that align with our values and not using our dollars to support causes we don't believe in.
Consumer choices and values: Consumers have the power to make informed choices and speak up for their values to influence the products and services they support, and staying silent can lead to unwanted changes
Consumers have the power to make conscious choices about the products and services they support, whether it's switching to a telecom company with conservative values or avoiding lab-grown meat or mRNA vaccines in food production. The speakers in this discussion emphasized the importance of being informed and vocal about these issues, as staying silent can lead to unwanted changes that may not align with personal values. They also shared their experiences of staying silent in the past and the negative consequences that came with it. Overall, they encouraged listeners to take an active role in shaping the world around them and not to wait until it's too late. Additionally, they discussed their personal journeys and how God called them to create change in their respective industries.
Personal and professional resilience: Even during life-threatening health crises and business setbacks, maintaining faith and advocating for oneself can lead to personal and professional resilience.
During a challenging year marked by a life-threatening health crisis and business setbacks, the speaker found peace and faith in God's presence in both her personal and professional life. Despite facing difficult decisions, hard questions, and devastating news, she and her family remained hopeful and were ultimately rewarded with a full recovery and business resilience. The experience taught her the true meaning of peace that passes understanding, and the importance of advocating for oneself in medical situations. The speaker's ability to maintain her business during this time was a testament to her faith and the interconnectedness of her personal and professional life.
Approaching healthcare conversations: Approach healthcare conversations with kindness, understanding, and trust in a higher power for strength and encouragement during challenging times.
Advocating for yourself in healthcare situations is crucial, but it's essential to remember the humanity of healthcare providers. Pride and ego can sometimes get in the way, so approach conversations with kindness and understanding. During challenging times, such as bed rest or a health crisis, it's natural to face dark thoughts and fears. However, these experiences can also reveal hidden idols and deepen faith. Ultimately, trusting in a higher power and seeking comfort in prayer can help navigate through the hardest seasons. If you or someone you know is facing a difficult health situation, remember that second opinions are important, but ultimately, we serve a loving and capable God who can use our experiences to strengthen and encourage others.
Overcoming Challenges: Belief in love and support can make a difference in overcoming challenges. Regular health check-ups are important, and informed choices can lead to healthier options for families.
Hope and preparation are crucial in overcoming challenges. The speaker shared her personal experience of doubting the possibility of experiencing a miracle but found solace in the belief that love and support can make a difference. She also emphasized the importance of regular health check-ups after her own experience with skin cancer. Lastly, she announced the upcoming launch of chicken nuggets from Good Ranchers, which will be the only nugget on the market not using seed oils, making it a healthier option for families. Overall, the conversation underscored the significance of staying hopeful, being proactive in health matters, and making informed choices for one's family.