EP 125 Nice Girls Finish First: The Power of Being Nice in Business

Listen in as I, Jen Hartman, kick back on my comfy couch to unravel the dynamic world of PR strategies for up-and-coming brands, all while nursing a few life mishaps. From newsjacking to the power of personal stories, I'll share insider tips on how to make headlines without breaking the bank. Whether you're a fan of themed social media sessions or eager to learn how to craft a killer pitch for guest podcast appearances, this episode is your PR playbook, tailored for the underdogs with grand ambitions. 

Pour yourself a glass and join me as we stir up some marketing wisdom to help your brand shine. We'll chat about balancing creativity with strategy in your branding efforts, and why concise pitches can make or break your outreach. You're invited to weigh in on the debate and to keep coming back for more insights—because when it comes to marketing, just like your favorite bourbon, it's best served neat. Cheers to your brand's next bold move!

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

Have you ever chuckled at a mix-up between sacred figures and foot-focused services? I certainly did after mistaking a Super Bowl commercial about Jesus for an ad for Feet Finder, a slip that sparked more than just a few laughs online. As someone who once served as an altar girl, I'm taking you behind the scenes of religious marketing, only to pivot into revealing how a daring $17,000 investment in leads transformed my agency, Neat, into a revenue-generating powerhouse. You'll hear how we turned this into a whopping $265,000 in sales, offering up a goldmine of insights for entrepreneurs and marketers on the potential of lead purchasing. 

Now, let's talk action on leads and sales strategies that aren't just buzzwords but the real deal. With recent price hikes making waves in 2024, I'll tell you why there's no shame in buying leads, cold emailing, or cold calling. We're stripping away the stigma and getting down to business, emphasizing the necessity of a quick draw on hot leads and the art of the close—highlighted by the tale of our team's star closer whose departure tested our resilience. Tune in for an episode that's less about nurturing and more about sealing deals, delivering candid lessons and tactics to amplify your business's success trajectory.

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of Served Neat, Jen sits down with Barbara, the founder of Curls Monthly, a successful subscription service for curly-haired women. They discuss Barbara's journey from quitting her corporate job to pursue her passion in the haircare industry. Barbara shares her experiences in LA and her transition into entrepreneurship. You will gain insights into Barbara's success on TikTok and her strategies for growing her business. 

Tune in to learn about Barbara's curl advice, featured in top outlets, and her recognition on the Forbes 30 Under 30 list. Pour yourself a glass of bourbon and join the conversation on this week's episode.

Episode Highlights: 

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of Served Neat, our team explores the world of Taylor Swift. Sharing personal fan experiences, we reflect on beloved eras and standout tracks. Our conversation explores Taylor's unique marketing strategies and her ability to connect authentically with her audience, emphasizing the importance of authenticity and growth in the industry. The podcast highlights the impact of Taylor's surprise release, "Folklore," during the pandemic, and discusses the transformative nature of her live performances.

Today we discuss: 

• Taylor Swift's distinctive marketing strategies to captivate audiences and distinguish herself from competitors.
• Specific marketing techniques that contribute to ensuring her audience consistently returns for more.
• How a highly effective public relations (PR) team contribute to the growth and success of a business

And more! 

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In the episode of Served Neat, Jen dives into the "messy middle" with Amanda, the founder of period care subscription company Besti Box. From the frustration of constantly needing supplies to winning $100,000 in a pitch competition, Amanda shares the challenges and triumphs of starting a business. We also discuss the importance of leveraging resources, from university partnerships to service swapping, and how to work with your menstrual cycle for optimal productivity. Tune in for period tips, self-care strategies, and a sneak peek into Besti's upcoming product line launch.

Today we discuss: 

• What inspired the start of Besti Box?
• How to gain traction in the early stages of the product?
• What is looks like to work with your menstrual cycle rather than against it.
• What challenges come with making a business successful?

And more! 

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of Served Neat, Jen and the incredible ladies that make up the Neat PR team share their best tips for media pitching. They talk about the importance of starting small and building a base in your own community before targeting larger publications. This episode provides valuable tips for emerging brands and Fortune 500 companies alike. Tune in to learn more about effective media pitching strategies.

Today we discuss: 

• How to utilize trending topics in PR.
• The values of personalizing your communication strategies.
• What really goes into pitching to Forbes journalists.
• The art of follow-up stories.

And so much more!

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of Served Neat, Jen reflects on the start of a new year and a new season. She shares her excitement about upcoming interviews and the growth of her business. She also discusses her feelings of imposter syndrome and how she is pushing through it to continue growing. Despite the challenges, Jen remains determined to march forward and overcome any obstacles in her way. Tune in to hear more about what she is leaving behind in 2023 as we head into 2024.

Today we discuss: 

• How to shift from reactive to proactive in 2024.
• How implementing EOS and the scorecard are going to help improve productivity in the new year.
• The importance of tightening up boundaries.

And more!

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

Join us in this episode of Served Neat, where Jen Hartmann engages in an open conversation with her COO, Lauren Edmonds, discussing the triumphs and trials of running Neat over the past year. From a challenging start with low revenue to achieving success through lead acquisitions and doubling our revenue, they unravel key insights and invaluable lessons. Their conversation explores the significance of diversifying our sales approach, the importance of swift decision-making, and the proactive strategies that fueled our journey.

Today we discuss: 

• What strategic shifts were made to overcome the initial challenge of low revenue?
• How do the challenges faced in business contribute to personal growth and development?
• How building a team impacts the overall success and effectiveness of a business.

And more! 

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this exciting episode of Served Neat, Jen sits down with Neat’s content manager, Alyssa White, to dish out the inside scoop on successful Instagram marketing strategies. They chat about the importance of personalized communication and the art of crafting a killer website. Dive deep into navigating challenges on Instagram, and gain valuable insights on how to stay transparent and build meaningful engagement on social media.

Today, we discuss: 

• How to build relationships with customers through personalized communication.
• Why you should prioritize impact over numerical metrics.
• Predictions for what will be trending in 2024

Plus more! 

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

Get ready for an incredible episode on Served Neat! Our guest is none other than Bridgitte Mallinson, the powerhouse behind Gut Personal, serving up entrepreneurial wisdom and wellness vibes. Brace yourself for a story that goes from gut health struggles to business triumphs!

Bridgitte spills the tea on her personal journey, from battling gut issues to becoming a trailblazer in functional medicine and nutrition. She spills the deets on how GutPersonal came to life, aiming to empower women to level up their health and wealth game.

We're dishing on Gut Personal's secret sauce – personalized solutions that make them stand out in the supplement scene. But that's not all! Bridgitte spills the tea on the marketing magic behind Gut Personal's epic growth. Think affiliate marketing and a killer focus on keeping customers hooked.

In the episode we cover…

• How GutPersonal tailors supplements for a unique gut health journey.
• How customer insights shape the evolution of products.
• The empowering intersection of women and financial independence.
• Approaching raising capital without compromising company values.

 Plus so much more!

Connect with Bridgitte and GutPersonal

Follow her and the business on Instagram: @bridgittemalli and @gut.personal

Follow her and the business on TikTok:  @bridgittemalli and @gut.personal

Follow her on LinkedIn: Bridgitte Mallinson

Visit their website: www.gutpersonal.com

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!