Ep 134 5 Mistakes Keeping you from Making Meaningful Income

Inspired by some recent chatter, I'm tackling the challenge of consistent content creation, by sharing some of my top tips on maintaining a positive mindset, finding your content creation groove, and setting achievable goals. 

I'm also diving into my personal journey with podcasting, blogging, and repurposing content for different platforms, as well as spilling the beans on handy hacks for email marketing, social media, and leveraging your travel experiences for content creation. 

If you're ready to up your content creation game and stand out in the travel industry, stick around for some expert insights!

In this episode, I share:

·     How to change your thinking on content creation

·     Where to start when creating content

·     Some of my favorite hacks for creating content

·     and so much more!

Enjoy (and take action)!

Join the Email Marketing Membership *affiliate link*: https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership/

Get CastMagic AI for Videos and Audio Recordings *affiliate link*: https://get.castmagic.io/39q8g3hvbe1s

Get the Plan Your Year Workbook: https://www.amazon.com/Plan-your-Year-Workbook-2024/dp/B0CLTK1WNF

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rita@steeryourmarketing.com

We're officially/unofficially celebrating the 3rd Birthday of the Podcast--wootttt!!!

Thank you so much for tuning in every-ish week, sharing the podcast with your peers, and leaving ratings and reviews that allow other business owners to find this goodness.

I sincerely could not do this without your support, and I'm ever so grateful for it--THANK YOU!

Remembering this podcast birthday got me thinking why I started this podcast and that was to support the business-side of entrepreneurship.  It's not something many of us think about when we become a travel advisor, but it is especially critical to think about if we want longevity and sustainability in business.

In this episode, I share:

·     The differences between an employee and an entrepreneur

·     A little bit of my own growth as a travel business owner

·     Some of the important aspects of entrepreneurship you need to be aware of

·     and so much more!

Enjoy (and take action)!

Get CastMagic AI for Videos and Audio Recordings *affiliate link*: https://get.castmagic.io/39q8g3hvbe1s

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rita@steeryourmarketing.com

This past week has been a deeply personal week for me, so I wanted to share a personal episode about where I'm at and what I'm doing to thrive this year in business.

In this episode, I share:

·     Prioritizing health and backup plans

·     Leaning into my passions

·     Changing my mindset

·     and so much more!

Enjoy (and take action)!

Nina Clapperton's 6 Months to 50k Sessions Course *affiliate link*: https://ritaventures--ninaclapperton.thrivecart.com/6-months-to-50k/

The Wealthy Spirit by Chellie Campbell *affiliate link*: https://amzn.to/3TbfzH7

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rita@steeryourmarketing.com

This week's episode was sparked by a conversation that transported me back to my years at Disney, where impeccable customer service wasn't just an expectation—it was a cornerstone of the magic. 

As I reminisce about those early days, I'm inspired to share the remarkable strategies that elevate our travel services from good to great.

In this episode, I share:

·     Understanding and Meeting Clients' Specific Needs

·     The Art of Personalization in Travel

·     The PATH Standards of Excellence for host agencies

·     and so much more!

Enjoy (and take action)!

Learn about Mailbox Power *affiliate link*: https://go.mailboxpower.com/birthdayspecial?invite=ritaventures

Need help strategizing a custom systems plan for your business?  Schedule a Marketing Power Hour with me today!  https://calendly.com/ritaventures/marketing-consulting

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JOIN the Marketing Business School Community:
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rita@steeryourmarketing.com

One of my passions and purposes for creating this podcast is to help travel agents like you avoid some of the red flags that sometimes pop up in the industry and this can sometimes mean host agencies.

Now I'm not saying all host agencies have red flags, but you should listen if you're questioning your current host situation.

In this episode, I share:

·     The difference between being an employee and an independent contractor

·     A personal rant I have about professional fees and commission splits

·     The PATH Standards of Excellence for host agencies

·     and so much more!

Enjoy (and take action)!

Need help strategizing a custom systems plan for your business?  Schedule a Marketing Power Hour with me today!  https://calendly.com/ritaventures/marketing-consulting

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JOIN the Marketing Business School Community:
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rita@steeryourmarketing.com

I've been doing a lot pondering and comparisons recently on how/why other industries are taken more seriously than the travel advisor industry is.  I decided to break down some of the ways you can grow into to be taken seriously in your travel business by family, friends, and peers.

In this episode, I share:

·     The importance of projecting confidence, even if you don't feel it

·     Recent experiences I've had that have helped others see me as a professional

·     Why you should also be connecting with people within our industry

·     and so much more!

Enjoy (and take action)!

Need help strategizing a custom systems plan for your business?  Schedule a Marketing Power Hour with me today!  https://calendly.com/ritaventures/marketing-consulting

Sign up for my Travefy Webinar: https://learn.travefy.com/academy-feb-2024-rita-perez/

Register for Host Week: https://hostagencyreviews.com/page/host-week

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JOIN the Marketing Business School Community:
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rita@steeryourmarketing.com

It's Wave Season, and it's very likely, that you may be feeling overwhelmed.  Let's help reduce that overwhelm by identifying the five systems you need in your travel business, and what you can do to implement repeatable processes to help make life a little easier as a travel agency owner.

In this episode, I share:

·     How mining for gemstones is like the systems in your business

·     Ideas for finding clients, even if you haven't niched down yet

·     Ideas for keeping current clients in your orbit

·      and so much more!

Enjoy (and take action)!

Need help strategizing a custom systems plan for your business?  Schedule a Marketing Power Hour with me today!  https://calendly.com/ritaventures/marketing-consulting

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JOIN the Marketing Business School Community:
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rita@steeryourmarketing.com

There's some big changes coming to email this February 1st--and you need to be aware of them, or your emails to your clients may not get sent!

In this episode, I share:

·     The importance of scrubbing your email list

·     The immediate reason why you should get an email address with your domain name

·     High level information on authenticating your email domain

·      and so much more!

Enjoy (and take action)!

Watch Cheryl Rerick's FREE Email Deliverability Webinar *affiliate link*:
https://members.cherylrerick.com/~access/a13c4375f/

Get access to Cheryl Rerick's Deliverability Workshops *affiliate link*:
https://members.cherylrerick.com/~access/a15c4375f/

Contact Amy Graves: amygraves@anymainstreet.com

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We start this week's episodes with a few updates and opportunities for your travel business, and then glide right on in to some common mistakes that held me back, and are probably holding you back, too, for making meaningful income in your travel agency.

In this episode, I discuss:

·     Getting comfortable with being uncomfortable

·     The power of your voice

·     Being in business for yourself, but not by yourself

·      and so much more!

Enjoy (and take action)!

Ascending in your Travel Business Audio Series:
https://takethehelm.thrivecart.com/ascending-audio-series/

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Something I'm super proud of from 2023 is the way I was able to grow my email list :)  I'm spilling in the beans on what I did to be successful, why I think they worked, and how you can utilize these tactics for your travel business.

In this episode, I discuss:

·     The type of lead magnet I used for email list building

·     Why I think some worked and some didn't

·     Insights into how I'll adjust for 2024

·      and so much more!

Enjoy (and take action)!

Download the Lead Generation Calculator:
https://programs.steeryourmarketing.com/products/courses/view/1138259

Listen to the 2023 Audio Series:
https://programs.steeryourmarketing.com/audio-series

Get The Lead Magnet Workshop Replay: https://programs.steeryourmarketing.com/products/courses/view/1160555

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JOIN the Marketing Business School Community:
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rita@steeryourmarketing.com