EP 21: 5 Tips for Putting Together a Winning Proposal

This week, we are sharing the multiple marketing channels and marketing media types you can include in a marketing strategy, you guessed it, outside of social media. This topic of conversation came to light after the “great Meta outage of 2024” that happened earlier this week. As two firm believers that you don’t just need social media to run a successful business, we know this isn’t the last time something like this will happen.

Listen in as we break down the different types of marketing media (organic, paid, and earned) and how each of these avenues can fit into a business marketing strategy and help to create successful growth. 

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

This week, Lindsay and Betsy are providing a few tips on how to work through managing client expectations as a freelancer and service provider. 

As two self-proclaimed people pleasers, you'll hear us share anecdotes on what has worked (or not worked) for us as we have navigated managing clients' expectations in our respective businesses. We also walk through solutions for how to keep the misalignment of expectations at a minimum and ways you can communicate with your clients to help reassure your authority as their hired marketing expert. 

This episode is excellent for anyone experiencing a rough patch with an existing client, unsure about how to set expectations on future planning with a potential client, or if you are looking for insight on how to have a direct conversation about goals to limit confusion in the process for the business owner. 

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

Welcome to another real-life Business Playdate between Lindsay and Betsy, y'all! This week's episode looks into how balancing life and business has been for both of us lately, from sick kiddos to new clients and feeling excited for what is to come for the podcast to sourdough mastery.

We may have come to the mic with zero idea of what we would talk about, but we're sure that if you are a freelancer or marketing service provider AND living that #momlife, you will undoubtedly relate to this one!

PLUS, don't miss out on the re-launch of Lindasy's Director of Marketing (DOM) program! Doors for the next 3-month program open on Monday, Feb. 24 at https://lindsaywhite.co/certification/

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

This week's episode is for ANYONE (business owners, marketing service providers, and freelancers) who uses an email marketing platform. Buckle up and listen for three must-know updates to Google's 2024 email sender guidelines and how to ensure your accounts are compliant.

Google is cracking down on its sender guidelines to help alleviate the amount of spam that hits users' inboxes. This information is pretty technical and has many parts, but Lindsay goes over all of the nitty-gritty details in an easy-to-digest way.

After you listen, be sure to download a few free resources that Lindsay has complied to help you get your email game up to par. >> https://lindsaywhite.co/email

Additional resources mentioned:

• MX Toolbox: https://mxtoolbox.com/
• Postmaster Tools: https://gmail.com/postmaster/

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

This week, Lindsay and Betsy walk you through their top 5 tips for putting together a winning proposal. Sending a proposal to a potential client can be pretty intimidating and overwhelming, but we've figured out some key ways to make it really hard for the client to say "no". 

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

This week, Lindsay and Betsy jumped on the trend of sharing their ins and outs for 2024 in business and daily life. From online business marketing tactics that give us the major ick to some lifestyle changes that we plan to bring to our daily routines to help us feel better all around. 

As a reminder, these are our personal opinions on these topics. Everyone is different, and we're not here to judge your choices or what you feel is best for your business or situation. We're cheering you on as always, and we hope you find a safe space to just be you in this community we're building together! 

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

Ever feel like you're at a plateau with your freelance or service-based business journey? If you answered "yes," this is THE episode for you, friend! This week, Lindsay and Betsy dive into some ways to identify a plateau and tips on how to navigate your way through the feeling of "what's next" - something many of us can relate to. 

Disclaimer: this episode may not be for you and where you are in your current journey. Not everyone has that feeling of needing more or that something else is waiting on the horizon, which is OK! 

This episode is broken into five segments; see timestamps below and jump to the part that resonates with your journey the most if you need to!

• 6:05 - Segment 1: Recognizing the Plateau 
• 13:48- Segment 2: The Corporate Temptation 
• 22:16 - Segment 3: Embracing Entrepreneurial Thrills 
• 33:10 - Segment 4: Expanding Your Business Horizons 
•  38:22 - Segment 5: Nurturing Sustainable Growth

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

In this week’s episode, Lindsay and Betsy walk through the importance of authenticity when it comes to building out offers for a service-based business. Creating sustainable offers for your business model and the life you want is key to keeping imposter syndrome at bay and ensuring your work feels authentic and confident of who you are. 

We talk through ideas for building out offers that might work for people who are social media marketing lovers (i.e., packages, projects, VIP days) and a few ideas of offers you can build that require little to ZERO social media marketing on your part. The beauty of being your own boss and a service provider is that you can truly build your offers however they feel authentic to you and your life, no matter what season you’re in. 

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

Welcome to our first episode of 2024! This week, Lindsay and Betsy dive deep into the dynamic world of social media for business. Discover the pros and cons of leveraging social platforms to boost your business.

We share our unique perspectives on this hot topic in this candid discussion. Spoiler alert: we have a few very unexpected viewpoints.  Whether you're all-in on Reels or taking a different path, we believe the best way to market your business is through authentic marketing tailored to you and your business goals.

Stay through the end for a bonus behind-the-scenes chat that's an absolute MUST-listen! Tune in now and revolutionize your social media game (or maybe don’t?)! 

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/

We're holding ourselves accountable by putting out an episode that is a real-time look into our planning session of 2024 goals for the podcast. It's raw and real, y'all! 

This episode highlights how we developed our list of broader goals, from increased reviews and downloads to generating revenue from the podcast. Listen in as we dive into workshopping these S.M.A.R.T. goals (any good marketer loves an acronym), and let's see where the New Year takes us!

Thank you so much for being here with us and for listening every week!

Follow The Business Playdate online & come say hi!

• The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
• Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
• Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
• Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
• Learn more about Betsy's marketing services here: https://betsymoorehead.com/