Ep. 242 Impact or Income - Can HealthCare Professionals Have Both?

“We want people to find us online. We want to grow an online presence, even though it doesn't have to be gigantic, and it doesn't have to solely rely on social media.”

Ever wondered how a modest-sized email list and a handful of social media followers can catapult you into the realm of significant revenue and impact? In this episode of the Leveraged Practice Podcast, our host Stephanie Clairmont, tears down the facade that big numbers equate to business success. Her own path to steering a multimillion-dollar business began with just that—a small but mighty audience. And she’s here to guide you through the steps that can transform your marketing efforts from hopeful to triumphant, without the obsession over building a gargantuan following.

This isn't your run-of-the-mill chat about online presence; it's a deep dive into converting those social media scrolls into steadfast customers. You'll learn the secrets behind value-driven content that not only engages but also transitions your audience to eagerly clicking 'buy' on your health programs. Stephanie walks us through the various methods to polish your online presence, whether that's through blogging, guest posting, or even starting your own podcast. If you're ready to see your online health programs flourish, this episode is the golden ticket you've been waiting for.

Key Topics:

• Today’s Topic: All Things Online Presence for Healthcare Businesses (00:40)
• Myths Around Online Presence (04:28)
• Info on the Upcoming Workshop: Find Ideal Clients & Fill Your Programs (10:32)
• Developing an Online Presence through Search and SEO (13:38)
• Developing an Online Presence through Social Media (18:23)
• Developing an Online Presence through Ads (19:23)
• Developing an Online Presence by Contributing to Community (20:10)
• Wrap-Up (24:45)

Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs
Happening April 1-5, 2024 at 12:00pm EDT Daily
In this free workshop, you’ll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program?
• Ep. 232 Do I Need an Online Presence to Launch a Digital Program?
• Ep. 253 How to Use Online Marketing to Grow Your Health Practice

“My intention is not that you become a marketer. You don’t have to become a marketer to have a successful business. But what I believe you need to know and understand as the CEO of your business, as the business leader, as the entrepreneur, is you need to understand marketing strategy.”

In this episode of The Leveraged Practice Podcast, our host, Stephanie Clairmont, unravels the essential world of online marketing for healthcare professionals. Listen in as she shares her personal journey, evolving from a registered dietitian to a seasoned business coach, and reveals why understanding marketing strategies is a non-negotiable for achieving your business aspirations. As we navigate the post-COVID era, where digital comfort is at an all-time high, there’ve been significant shifts in how healthcare services are marketed and delivered. This conversation is a must for healthcare practitioners looking to harness the power of online marketing to expand their reach and positively impact more lives with their services.

In fact, the necessity for passionate healthcare professionals to learn and employ online marketing has never been more critical, to responsibly share their expertise and connect with those seeking their help. Whether you're pivoting, growing, or just starting, you'll discover strategic insights into establishing a powerful online presence that's more than just a static website—it's about meeting people where they are in their health journey.

Key Topics:

• The Truth About Online Marketing for Healthcare (00:51)
• Free Upcoming 5-day Workshop! (07:30)
• The Shift in Education, Services, and Marketing to Online Platforms (09:40)
• Analyzing the Steps People Take When They Have a Health Problem (16:05
• Having Patience in the Online Marketing Realm (19:20)
• Your Action Plan: Next Steps (21:12)

Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs
Happening April 1-5, 2024 at 12:00pm EDT Daily
In this free workshop, you’ll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program?
• Ep. 231 Do You Need an Email List Before You Launch a Program?
• Ep. 232 Do I Need an Online Presence to Launch a Digital Program?

“You have to be okay giving people more from the buffet than they may have chosen on their own or that you would have chosen for them to create this beautiful experience and know that it's going to be great anyway.”

Have you ever felt the spark of realization that your one-on-one healthcare work could evolve into something bigger, something more far-reaching? That's exactly the epiphany our host Stephanie Clairmont unpacks in the latest Leveraged Practice Podcast episode. She navigates through the transition from individualized health care to crafting holistic online programs. This transformation from one-to-one care to group programming isn't just about scale; it's about amplifying your impact and breathing new life into your business.

Shifting gears, Stephanie dives into the heart of holistic health education. It's time to step away from one-size-fits-all solutions and embrace the diversity of our community's needs and the foundational principles that can benefit all, while offering a 'buffet' of options to cater to individual needs. This episode isn't just about theory; it's a practical guide, complete with a roadmap for implementing high-touch hybrid models into your health practice. If you're ready to expand your professional horizons and create health programs with a lasting impact, you won't want to miss this episode.

Key Topics:

• Traditional Treatment Plans vs Holistic Programming (01:41)
• The Overlap of Healthcare Professions (04:17)
• Shifting from One-On-One Healthcare to Holistic Programming (09:12)
• Creating Holistic Programming for Personal Growth (16:36)
• Wrap-Up and Your Action Plan Toward Online Programming (21:13)

Resources:

• theleveragedpractice.com
• hightouchhybrid.com

If you enjoyed this episode, you might also enjoy:

• Ep. 246 How Do I Run an Online Program with 1:1 Visits?
• Ep. 247 Should I Start with a Smaller or Larger Program?
• Ep. 248 How Can I Support Clients in Online Programs Seamlessly?

“Whether I do one-to-ones or group work just like you, that now takes… Well, it's always taken a lot of energy for me. But now I get to give myself permission to balance out my schedule and my days to allow for that. No one taught you that, which pisses me off because we have millions of health care workers and professionals and doctors and brilliant humans out there doing the work, who are burning out because they feel bad or guilty or selfish or stupid or whatever, for taking the time to rest after you show up big, big, big energy.”

Ever find yourself wishing there were more hours in the day? Our host, Stephanie Clairmont, has been there…heck, we’ve all been there! The key is creating a schedule that's not only productive but also nourishing for the soul. From reshaping Monday madness to perfecting a weekly rhythm that accommodates client work, personal care, and family time, Stephanie shares the strategies that have revolutionized her days and can do the same for yours.

The dance between client interactions and solo work can be tricky, but who says you can't lead with grace? Stephanie walks us through a nuanced approach to managing your energy, illustrating how to strike a harmonious balance between 'people-facing' hours and 'non-people' times. It's all about fine-tuning that professional choreography to ensure every step is as effective as it is enjoyable.

This episode wraps up with a glimpse into the transformative experience that awaits those ready to take their health practice online. Whether you're looking to deepen your impact or simply thirsty for a more fulfilling professional journey, this is the sign you've been waiting for. So, tune in, get inspired, and let's embark on this adventure together.

Key Topics:

• Stephanie’s Journey into Online Practice (01:26)
• Managing Work-Life Balance for Healthcare Professionals (05:46)
• The Energy Required for Different Types of Work in a Business (10:37)
• Reducing Workload and Improving Work-Life Balance (19:15)
• Taking the Next Steps in For Online Practice (30:10)

Resources:

• How to Reduce Your 1:1 Client Caseload to Expand Your Impact & Achieve Your Big Vision

If you enjoyed this episode, you might also enjoy:

• Ep. 240 Your Business Vision, Re-Imagined
• Ep.249 Why I Stopped Podcast Recording for 2 Months
• Ep. 250 Me First Business: How to Make Yourself A Priority

"I care about my business, but I know that taking care of me as number one will impact the business and the business will be built around me.”

Have you ever felt the pull to take charge of your life and career, to mold them into the perfect union of success and serenity? That's exactly what our host Stephanie Clairmont has been exploring on her own journey. In this episode, she’s peeling back the curtain on the lessons learned while having a turbulent 2023 and how she’ll use those lessons for a more balanced and healthy 2024.

Imagine a business that rises from the core of your personal energy, one that adapts to your rhythms and thrives on your well-being. This is the 'Me First' business model Stephanie has embraced, and in this episode, we get a look at how this shift in perspective has reshaped her strategy. Reducing product launches and continuing the integration of automated systems hasn’t just changed her business—it’s changed her life. And, you’re invited to take the next steps to change yours! Don't miss the chance to revolutionize your practice and your life—head over to theleveragedpractice.com and take that first step towards a brighter, more balanced future.

Key Topics:

• Stephanie’s Story Up Through her 2023 Burnout (00:40)
• What is a “Me First” Business and Stephanie’s Take (11:40)
• Scaling a Business Through Automation and Consistent Energy Management (13:35)
• Prioritizing Personal Health and Wellness in a Busy Life (17:29)
• Recap of Steps to a Me First Biz (22:55)
• Summary and How to Take the Next Steps for Your Online Practice (25:10)

If you enjoyed this episode, you might also enjoy:

• Ep. 226 What Keeps Your Fire Burning?
• Ep. 240 Your Business Vision, Re-Imagined
• Ep.249 Why I Stopped Podcast Recording for 2 Months

“Let's learn that we don't have to push ourselves so hard. Let's learn that we can still test things, we can still fine-tune offers, we can still go out in the world, but know that we have boundaries. And we don't have to be such high achievers, that we have to commit to a launch every single month or a certain timeline. Because it can burn us out so bad.”

How do you find the sweet spot between professional growth and personal well-being? That’s what our host Stephanie Clairmont chats about today in the return of the Leveraged Practice Podcast (after an unplanned two-month hiatus). She’s taking you behind the scenes to unfold the reality of burnout and the art of returning with a fresh perspective on consistency in content creation. It’s not just about keeping a schedule – it's about redefining what productivity means when life decides to throw you curveballs like a global pandemic or the need to press pause for mental health.

Reflecting back on the rollercoaster year of 2023, Stephanie shares how ambition led to a rigorous schedule of monthly launches, with the aim to hit incredible financial milestones. But what happens when the drive for success results in a crash? She recounts the experience that brought her to a standstill and the consequential time off that became a turning point. For fellow health professionals aiming to expand their practice online, Stephanie underscores the structured support that the Leveraged Practice Workshop offers, guiding your journey to an impactful and balanced online presence. Tune in as she pulls back the curtain on the highs and lows of the past year and offers a path toward a more sustainable approach to achieving your dreams.

Key Topics:

• Welcome Back to the Leveraged Practice Podcast! (00:45)
• Redefining Success and Consistency in Business and Motherhood (05:01)
• Burnout and Taking a Break (09:51)
• Creating the Biz and Personal Life that Feels Good and is Thriving (14:22)
• Launch Strategy and Getting Support (18:28)

If you enjoyed this episode, you might also enjoy:

• Ep. 226 What Keeps Your Fire Burning?
• Ep. 243 3 Systems for Online Health Program Success
• Ep. 244 5 Online Health Programs You Can Launch in Your Private Practice By January 2024

"Nothing should stop you from putting your energy and effort now and into next year, into building out this program for your practice, taking out all those repeatable parts that you say over and over again. And then using your time to really, truly change lives and help people, moving up into that visionary leader that you know you are and that you want to be."

Ever thought about how digital programming can empower your health practice? As someone who has successfully scaled a program to over 5,000 people, our host, Stephanie Clairmont, is here to help you debunk the common misconception that self-study courses are the only way to reduce patient load and free up time. Instead, let's explore other program models like hybrid and group programs that can offer support to hundreds or even thousands without consuming all your time.

Stephanie delves into the potential of scaling your impact in the health industry through effective support systems. Discover how you can leverage your practice through online programs and how the Leverage Practice Workshop can assist you in planning, launching, and delivering your online programs. So, tune in, and prepare to amplify your impact in the health industry like never before.

Key Topics:

• Behind the Birth of the Leveraged Practice (01:21)
• A More Leveraged Way to Help Clients and Patients (04:10)
• Streamlining Customer Service and Tech Support and Hiring Help (09:34)
• Different Ways of Supporting People in Online Programs (13:53)
• Wrap-Up and Action Steps (15:54)

Join us for our FREE 5-day workshop: Find Freedom with Online Health Programs
Happening December 11-15 at 12:00pm EST Daily
In this free workshop, you’ll learn how to develop digital programs, what tech is needed and how to setup an automated sales system for your established practice. You’ll make a plan for a fulfilling career that also allows you to work less with private patients, while making more.
Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep.229 Becoming Health Entrepreneurs with Integrity with Jaime Mass
• Ep. 243 3 Systems for Online Health Program Success
• Ep. 244 5 Online Health Programs You Can Launch in Your Private Practice By January 2024

“Okay, so you all have a way that you work with your patients and clients one-on-one, you've just never mapped it all out. So your brilliant file cabinet of a brain pulls out a folder here, opens this drawer, moves this one handout out…that’s what you're doing constantly in your brain. Instead of doing that over and over again, what if you could dump out that entire file cabinet and take all those file folders and all those pieces of paper and all those tools in your toolbox and all the pieces that you use and put them into a streamlined step-by-step system? That’s what you're gonna do with your program.”

Tune in as Stephanie Clairmont walks the path to discovering the best duration for your tailored digital health courses, looking into taking content usually covered in one-to-one sessions, and creating an efficient system that ensures your clients receive comprehensive and personalized guidance. Whether your program lasts six weeks, 12 weeks, or even longer, the focus is on evading redundancy and offering extra support to your clients. It's time to strike that balance between time, content, and the type of content to bring about successful outcomes for your clients.

Key Topics:

• “How long should my program be?” (00:52)
• How Much Content You Have (04:55)
• How Long do People Have to Work with You to Get a Result? (07:37)
• The Kind of Content (11:04)
• Wrap-Up (15:45)

Join us for our FREE 5-day workshop: Find Freedom with Online Health Programs
Happening December 11-15 at 12:00pm EST Daily
In this free workshop, you’ll learn how to develop digital programs, what tech is needed and how to setup an automated sales system for your established practice. You’ll make a plan for a fulfilling career that also allows you to work less with private patients, while making more.
Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 233 Will an Online Program Work for My Practice?
• Ep. 234 Which Type of Program is Best for My Private Practice?
• Ep. 244 5 Online Health Programs You Can Launch in Your Private Practice By January 2024

“One of the early models that we played with was what I call a High Touch Hybrid. This is a hybrid model where we blend one-to-one individual appointments and they can be in-person or virtual along with online education. Think about videos, handouts, workbooks, audio trainings, those kinds of things and we blend it together.”

What if the secret to expanding your health practice, making a greater impact, and achieving excellent patient outcomes resides in the world of online education? In a quest to unravel this, our host, Stephanie Clairmont, takes us through her journey from a traditional in-person practice to an online platform. In this episode, she explores the power of blending one-to-one sessions with online programs, a concept that has revolutionized her approach to healthcare.

Drawing from the wealth of knowledge amassed over a decade of running online health education programs, Stephanie will be sharing insights into effective learning concepts prevalent in online education and how to integrate them into your practice. This episode is a deep dive into the intricacies of developing your online health programs, with an emphasis on refining your product and understanding the nuances of online learning.

Key Topics:

• Product Development Phase Series (00:48)
• Running an Online Program with One-to-One Sessions (01:50)
• High Touch Hybrid Model (03:50)
• Structuring a Coaching Program with a Duration and Content Map (06:29)
• Getting More Help Applying this Shift in Your Practice (11:11)

Join us for our FREE 5-day workshop: Find Freedom with Online Health Programs
Happening December 11-15 at 12:00pm EST Daily
In this free workshop, you’ll learn how to develop digital programs, what tech is needed and how to setup an automated sales system for your established practice. You’ll make a plan for a fulfilling career that also allows you to work less with private patients, while making more.
Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 233 Will an Online Program Work for My Practice?
• Ep. 234 Which Type of Program is Best for My Private Practice?
• Ep. 244 5 Online Health Programs You Can Launch in Your Private Practice By January 2024

“Research in about 30 studies compared student learning in traditional classrooms versus flipped classrooms. About 12 of the studies showed that flipped learning was more effective than traditional learning. About 8 studies showed no difference. About 6 studies showed mixed results. One study showed that it was less effective. More research is needed. But it gives us this optimistic angle of how we could leverage our time, our education, and better help our clients out.”

Buckle up and prepare for a journey into the innovative world of digital programming designed specifically for health professionals. This episode centers around the power of research in shaping online programs, specifically along the lines of Flipped Learning. Our host Stephanie Clairmont dissects the unique blend of online coursework and face-to-face learning that leads to flexible and results-oriented learning for patients.

Ever wondered how to free up 10+ hours a week? Let's explore the magic of implementing a hybrid model, which allows you to provide education on a larger scale, while still seeing one-to-one patients. No matter where you stand on your digital journey, this episode is a treasure trove of actionable strategies, quick tips, and insights that can transform the way you design and execute online health programs.

Key Topics:

• Intro (00:41)
• Digging Into The Research (03:33)
• The Issue with the Traditional Method (05:49)
• Blended Learning in Healthcare (06:55)
• Flipped Learning Healthcare with Examples and Research (07:58)
• Benefits of Flipped Learning (11:43)
• Wrap-Up and Your Action Steps (13:50)

Join us for our FREE 5-day workshop: Find Freedom with Online Health Programs
Happening December 11-15 at 12:00pm EST Daily
In this free workshop, you’ll learn how to develop digital programs, what tech is needed and how to setup an automated sales system for your established practice. You’ll make a plan for a fulfilling career that also allows you to work less with private patients, while making more.
Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 233 Will an Online Program Work for My Practice?
• Ep. 241 Is Your Practice Ready for an Online Health Program?
• Ep. 242 Impact or Income – Can HealthCare Professionals have Both?