Ep. 31 - The Marketing Conversations You and Your Team Need to Have to Keep Money Coming In The Door

Does freedom in your practice sound like a far off, unreachable status? Something the elite few of business owners are able to achieve? 

If this sounds like the thoughts you have when you read or hear about gaining freedom in your business, keep reading!

Having freedom in your practice isn’t some made up fairytale. It does exist. However, like with everything in business, it takes intention and strategy. Along with the decision to stay the course to get your practice to a level of freedom status. 

In this episode, we talk about the process of proper delegation in your practice and life to help you get the freedom you’re craving. Tune in to get my top gems on how to stop wearing all the hats starting today! 

What you’ll learn from this episode: 

• How to recognize when it’s time to get certain business activities off your plate and delegate.

• The mindset blocks holding you back from scaling your practice to gain freedom.

• What you need to do to be a better delegator, not a doer.

• The best step to take so you can stop with the boomerang effect (don’t know what the Boomerang Effect is? Then you need to listen).

• The top 3 tips to gain freedom in your practice immediately!

Links:

Want additional support? 

Join me for my free, live training Million Dollar Practice where we talk about what it takes to scale your practice for growth, sustainability and profit with the next level in mind. Use this link to register: https://savvyclover.com/million-dollar-practice

Be part of Private Practice CEO™ - the CEO school for Private Practice Owners. It’s time to Own Your CEO Status to scale your practice for growth, sustainability and profit. Apply to join our next cohort and get access to 4 retreats! Click here to learn more: https://savvyclover.com/private-practice-ceo

Follow me on Instagram to be empowered to own your CEO status. Get answers to your questions about what it takes to scale your practice for growth, sustainability and profit. 

Enjoying the show?

• Don’t miss an episode, follow on Spotify, Apple Podcasts, Amazon Music, Pandora, Stitcher or Libsyn.  PLUS, you'll find us in the Top 20 Private Practice Podcasts list on Feedspot!!

Leave us a rate & review in Apple Podcasts or Spotify.

What story are you telling yourself about yourself? Are you putting unrealistic expectations on yourself when it comes to your health? Are you feeling burnt out by not looking like your peers or living the life they are?

You’re probably nodding your head right now because we all live in the world of keeping up with the Joneses. But it’s time to stop. That mindset is killing us and leading us to burn out, being overwhelmed and feeling like a failure. 

Listen in as Dr. Lisa Folden, PT drops the mic on how you can overcome this mindset and learn to love ourselves just the way we are and find peace in the journey of self-care!

More about Dr. Lisa Folden:

Dr. Folden is a native of Detroit, MI with a Bachelor of Science and Doctorate of Physical Therapy from Grand Valley State University in Allendale, MI. Now a North Carolina licensed physical therapist and Anti-diet Health & Body Image Coach, Dr. Folden has more than fifteen years of experience in the health & wellness field.

As a body positive women’s health expert and Health at Every Size®️ (HAES®️) ambassador, Dr. Folden assists clients seeking healthier lifestyles. Her weight-neutral approach encourages intuitive eating, body acceptance and breaking up with toxic diet culture.

Dr. Lisa is a mom of three, published author and speaker whose goal is to see as many people as possible recovering from injury and living their best lives without ever worrying about their weight!

So grab your notebook and a pen and get ready to learn a fresh perspective on taking care of YOU and the benefits that flow from it!

What you’ll learn from this episode: 

• Why we all need to leave diet & hustle culture behind

• How playing the comparison game is actually holding you back from your goals

• The benefits of working towards harmony over balance in your life

• Dr. Folden’s #1 tip to restoring your self-awareness throughout the day

• Why daily self-care will bring more joy and peace

Featured On The Show: 

How to connect with Dr. Lisa Folden, PT:

• Website: https://www.healthyphit.com/

• IG: https://www.instagram.com/healthyphit/

• Body Respect Journal by Dr. Lisa Folden, PT

Links:

Want additional support? 

Get access to our free Private Practice Health Assessment to help you learn more about what you can do today to help you move your practice forward. Get your assessment here: https://savvyclover.com/practice-health-assessment

Be part of Private Practice CEO™ - the CEO school for Private Practice Owners. It’s time to Own Your CEO Status to scale your practice for growth, sustainability and profit. Apply to join our next cohort and get some amazing bonuses! Click here to learn more: https://savvyclover.com/private-practice-ceo

Follow me on Instagram to be empowered to own your CEO status. Get answers to your questions about what it takes to scale your practice for growth, sustainability and profit. 

Enjoying the show?

• Don’t miss an episode, follow on Spotify, Apple Podcasts, Amazon Music, Pandora, Stitcher or Libsyn. PLUS, you'll find us in the Top 20 Private Practice Podcasts list on Feedspot!!
  
  

• Leave us a rate & review in Apple Podcasts or Spotify.

Is your team prepared to keep patients and clients coming into the practice? In today's healthcare space, your team have to be comfortable and confident with having the right kind of marketing conversations. Money can be made, or lost in the details of these conversations. As your practice continues to grow it's important to make sure you're intentional with the way you train your admin, clinical and providers to market your practice both externally and internally. 

If "selling" makes you, or your team uncomfortable. This is the episode for you!

What you’ll learn from this episode: 

• The two types of marketing you need to be implement inside your practice today 

• How to make sure your team is well equipped to talk to potential objections that can help your clients and patients make a buying a decision  

• The importance of why you and your team need to understand the nuances of marketing (outside of posting on social media, networking, or other marketing tactics)

• How to build excitement around the services your practice provides internally & externally to keep clients and patients coming back to your practice

• The positive impact strategic marketing will have on your practice's patient care and bottom line (YES! you can take great care of your patients and clients and still make money!)
  
  

Links:

Ready to own your CEO Status? Let's scale your practice for growth sustainability and profit.  

Join me for my free, live training Million Dollar Practice where we talk about what it takes to scale your practice for growth, sustainability and profit with the next level in mind. Use this link to register: https://savvyclover.com/million-dollar-practice

Be part of Private Practice CEO™ - the CEO school for Private Practice Owners. It’s time to Own Your CEO Status to scale your practice for growth, sustainability and profit. Apply to join our next cohort and get access to 4 retreats! Click here to learn more: https://savvyclover.com/private-practice-ceo

Follow me on Instagram to be empowered to own your CEO status. Get answers to your questions about what it takes to scale your practice for growth, sustainability and profit. 

Enjoying the show?

• Don’t miss an episode, follow on Spotify, Apple Podcasts, Amazon Music, Pandora, Stitcher or Libsyn. 

Make sure you rate & leave us a review on Apple Podcasts or Spotify.

Do you sit at your desk knowing things can run smoother inside your practice? Do things feel harder than they need to, but you're not sure where to look?

If this is resonating. This episode is for you. 

Today, we're walking through 3 specific bottlenecks of your practice that can commonly lead to leakage of time, money and stress and how to fix them. Tune in as I share the what, the why and the how behind eliminating bottlenecks and improving your practice’s operations helping you your peace back starting today.

What you’ll learn from this episode: 

• How to decipher between “fluff” activities and “fruitful” activities.

• 3 common bottlenecks that are easy to miss until the practice starts to lose money.

• Why it’s important to take the time to map out your practice’s workflows sooner rather than later.

• The first question to ask yourself to help you and your team to be more productive in your practice.

Links:

Want additional support? 

Join me for my free, live training Million Dollar Practice where we talk about what it takes to scale your practice for growth, sustainability and profit with the next level in mind. Use this link to register: https://savvyclover.com/million-dollar-practice

Be part of Private Practice CEO™ - the CEO school for Private Practice Owners. It’s time to Own Your CEO Status to scale your practice for growth, sustainability and profit. Apply to join our next cohort and get access to 4 retreats! Click here to learn more: https://savvyclover.com/private-practice-ceo

Follow me on Instagram to be empowered to own your CEO status. Get answers to your questions about what it takes to scale your practice for growth, sustainability and profit. 

Enjoying the show?

• Don’t miss an episode, follow on Spotify, Apple Podcasts, Amazon Music, Pandora, Stitcher or Libsyn. PLUS, you'll find us in the Top 20 Private Practice Podcasts list on Feedspot!!

Leave us a rate & review in Apple Podcasts or Spotify.

How are you sleeping? Are you getting enough restful sleep? Have you thought about the relationship between your sleep and your success?

Whether you have or not, this is the episode for you!

Join me and Dr. Felicia Ivey, OTD, MS, OTR/L as we discuss all the effects of bad sleep and how it impacts your practice, your team and your bottom line. Dr. Ivey gives some thought-provoking insights to your sleep habits, the science behind it and why it's vital to prioritize your sleep.

More about Dr. Felicia Ivey:

Dr. Felicia Ivey OTD MS, OTR/L is the CEO and Founder of Sleep for Wellness, LLC.  She has over 10 years of clinical research experience and helps her clients live healthier, happier, and more productive lives by developing good sleep hygiene habits. Dr. Ivey works with individuals and corporations to develop custom sleep hygiene programs and evaluates daily behaviors and environmental barriers that contribute to poor sleep.

As a busy healthcare clinician, businesswoman, and Mom of two, she knows the incredible power of adequate rest. Dr. Ivey loves seeing her clients perform better and achieve their desired level of success. She uses her proven methodology backed by research to help people discover the hidden superpower of sleep for improvements in health and productivity. ​

Dr. Ivey enjoys cheering on her Ohio State Buckeyes, spending time with family, creating a restful home environment, and is passionate about making a difference!

So grab your notebook and a pen and get ready to learn how to improve your sleep for the benefit of you and your practice!

What you’ll learn from this episode: 

• How sleep relates to burn out, personal & team performance and money.
• The importance of getting enough REM sleep & prioritizing it.
• How to overcome common obstacles that may be standing between you and your sleep.
• Ways to improve your sleep by minor changes in your day.
• Why it's important to prioritize your team's sleep.

Featured On The Show: 

How to connect with Dr. Felicia Ivey:

• Email: felicia@sleepforwellness.org

• Website: www.sleepforwellness.org

• IG: @sleepforwellness

Special Offer: 20% off with code: CEOSLEEP

Links:

Want additional support? 

Get access to our free Private Practice Health Assessment to help you learn more about what you can do today to help you move your practice forward. Get your assessment here: https://savvyclover.com/practice-health-assessment

Be part of Private Practice CEO™ - the CEO school for Private Practice Owners. It’s time to Own Your CEO Status to scale your practice for growth, sustainability and profit. Apply to join our next cohort and get some amazing bonuses! Click here to learn more: https://savvyclover.com/private-practice-ceo

Follow me on Instagram to be empowered to own your CEO status. Get answers to your questions about what it takes to scale your practice for growth, sustainability and profit. 

Enjoying the show?

• Don’t miss an episode, follow on Spotify, Apple Podcasts, Amazon Music, Pandora, Stitcher or Libsyn.

• Leave us a rate & review in Apple Podcasts or Spotify.

What you’ll learn from this episode: 

• Why you need to be more selfish for yourself, your family and your practice.

• How to see selfishness without the negative connotation of the word.

• The realizations I had and how I was able to be more selfish for the betterment of me.

Links:

Want additional support? 

Get access to our free Private Practice Health Assessment to help you learn more about what you can do today to help you move your practice forward. Get your assessment here: https://savvyclover.com/practice-health-assessment

Be part of Private Practice CEO™ - the CEO school for Private Practice Owners. It’s time to Own Your CEO Status to scale your practice for growth, sustainability and profit. Apply to join our next cohort and get access to 4 retreats! Click here to learn more: https://savvyclover.com/private-practice-ceo

Follow me on Instagram to be empowered to own your CEO status. Get answers to your questions about what it takes to scale your practice for growth, sustainability and profit. 

Enjoying the show?

• Don’t miss an episode, follow on Spotify, Apple Podcasts, Amazon Music, Pandora, Stitcher or Libsyn.

• Leave us a rate & review in Apple Podcasts or Spotify.

Struggling to understand the full financial picture of your practice and don’t know where to start? This episode is for you! This week we’re diving into 3 key financial reports that you need to review each month. It can be overwhelming trying to grasp the financial patterns within your practice. Listen in to be empowered and gain clarity on the what, the why, and the who when you use these financial reports.

What you’ll learn from this episode: 

• Who needs to be privy to these reports based on your team structure.

• What each report includes and what to look for when reviewing them.

• Why you need to review these reports every single month.

• The best practice that leads to having the most effective and efficient revenue cycle.

• The number 1 place to start when you’re looking to implement more structure in your practice.

Links:

Want additional support? 

Get access to our free Private Practice Health Assessment to help you learn more about what you can do today to help you move your practice forward. Get your assessment here: https://savvyclover.com/practice-health-assessment

Be part of Private Practice CEO™ - the CEO school for Private Practice Owners. It’s time to Own Your CEO Status to scale your practice for growth, sustainability and profit. Apply to join our next cohort and get access to 4 retreats! Click here to learn more: https://savvyclover.com/private-practice-ceo

Follow me on Instagram to be empowered to own your CEO status. Get answers to your questions about what it takes to scale your practice for growth, sustainability and profit. 

Enjoying the show?

• Don’t miss an episode, follow on Spotify, Apple Podcasts, Amazon Music, Pandora, Stitcher or Libsyn.

Leave us a rate & review in Apple Podcasts or Spotify.

My guess is that you’re listening to this podcast to grow and scale your practice. If that’s the case, then this episode is for you! Tune into this week’s CEO Conversation™ as Brittney Lynn, my fave PR expert, to learn how to find your person and market your expertise right to them! 

Brittney is the CEO of Human Connection Agency and a PR Strategist. Brittney has been in the PR and online marketing industry for over 13 years, beginning her career working in-house for a recruitment company and then at a university in downtown Milwaukee. But after one bad job/awful boss and finding the online entrepreneur space through podcasts, she and her husband decided to pay off over $50k of debt in order for Brittney to be able to start her own business.

Not only has Brittney helped a plethora of entrepreneurs grow their visibility but she has worked with us as well! She is an expert in getting you the right gigs with the right exposure that helps grow your practice. So let’s get started on how to use PR to your advantage and scale your practice for growth, sustainability and profit.

What you’ll learn from this episode: 

• Common misconceptions when it comes to PR & you as a healthcare practice owner.

• How to overcome mental blocks about marketing yourself.

• Where to start when you’re ready to market YOU.

• How to pitch yourself to boost your visibility.

• The importance of showing your expertise to draw in your audience.

Featured On The Show: 

How to connect with Brittney Lynn:

• Website: https://www.humanconnectionagency.com/

• Instagram: https://www.instagram.com/brittneyllynn/

• Instagram: https://www.instagram.com/humanconnectionagency/ 

Special Offer: FREE PR Pitch Templates: You can find them here.

Want additional support? 

Get access to our free Private Practice Health Assessment to help you learn more about what you can do today to help you move your practice forward. Get your assessment here: https://savvyclover.com/practice-health-assessment

Be part of Private Practice CEO™ - the CEO school for Private Practice Owners. It’s time to Own Your CEO Status to scale your practice for growth, sustainability and profit. Apply to join our next cohort and get some amazing bonuses! Click here to learn more: https://savvyclover.com/private-practice-ceo

Follow me on Instagram to be empowered to own your CEO status. Get answers to your questions about what it takes to scale your practice for growth, sustainability and profit. 

Enjoying the show?

• Don’t miss an episode, follow on Spotify, Apple Podcasts, Amazon Music, Pandora, Stitcher or Libsyn.

Leave us a rate & review in Apple Podcasts or Spotify.

Ready to have a team who doesn't require all your time and energy? Then having a culture of accountability  is your answer. 

Having a culture of accountability doesn’t mean your team is micromanaged, or doesn’t have the freedom to do their job. No. It’s the opposite. It allows them to do a better job.

Tune into this episode to dive deeper into your practice’s culture. The ties between leadership, accountability and team performance. It's a great episode and one you won’t want to miss, whether you have yet to hire, have a team of 1 or 100.

What you’ll learn from this episode: 

• The importance of having a culture of accountability in your practice.

• What happens when you gain clarity for what your practice needs.

• The 3 categories of team members & how to identify them.

• How policy & procedures help you create the culture you want.

• The benefits of leveling up your leadership and your team’s performance.

Links:

Want additional support? 

Get access to our free Private Practice Health Assessment to help you learn more about what you can do today to help you move your practice forward. Get your assessment here: https://savvyclover.com/practice-health-assessment

Be part of Private Practice CEO™ - the CEO school for Private Practice Owners. It’s time to Own Your CEO Status to scale your practice for growth, sustainability and profit. Apply to join our next cohort and get some amazing bonuses! Click here to learn more: https://savvyclover.com/private-practice-ceo

Follow me on Instagram to be empowered to own your CEO status. Get answers to your questions about what it takes to scale your practice for growth, sustainability and profit. 

Enjoying the show?

• Don’t miss an episode, follow on Spotify, Apple Podcasts, Amazon Music, Pandora, Stitcher or Libsyn.

• Leave us a rate & review in Apple Podcasts or Spotify.

Join me BTS for one of our weekly CEO conversations we have inside Private Practice CEO™. We’re chatting all about the ins and outs of good time management and obstacles that can get in the way. This is a good one!

If managing your time brings on big feelings like overwhelm or stress, this episode is for you! Listen in as I give my perspective to help one of our clients with their question about how to better manage their time as they lead their practice and make room for their version of balance.

What you’ll learn from this episode: 

• The mindset shifts you need when looking at your time.

• How to make the most of your time for more productivity.

• The benefits of auditing your time and making space for CEO time & tasks.

• Why self awareness plays a major role in your time management.

• How time management prevents burnout.

Links:

Want additional support? 

Get access to our free Private Practice Health Assessment to help you learn more about what you can do today to help you move your practice forward. Get your assessment here: https://savvyclover.com/practice-health-assessment

Be part of Private Practice CEO™ - the CEO school for Private Practice Owners. It’s time to Own Your CEO Status to scale your practice for growth, sustainability and profit. Apply to join our next cohort and get some amazing bonuses! Click here to learn more: https://savvyclover.com/private-practice-ceo

Follow me on Instagram to be empowered to own your CEO status. Get answers to your questions about what it takes to scale your practice for growth, sustainability and profit. 

Enjoying the show?

• Don’t miss an episode, follow on Spotify, Apple Podcasts, Amazon Music, Pandora, Stitcher or Libsyn.

Leave us a rate & review in Apple Podcasts or Spotify.