EP 42: Mobility and Design with Puma's Sonny Lim

Anne Forschner, BMW New Class InCar & NonCar Experiences at BMW, and Martin Groschwald, CEO of Konzepthaus delve deeper into the topic of diversity in exterior design teams. Anne shares her journey as one of the few female exterior designers in the industry. She looks at why there's still a gender gap in exterior design compared to other disciplines such as UX and interiors, due to the competitive nature of this niche. Tune in to find out why diverse teams are crucial to shaping the future of automotive design and how we can encourage more women to pursue careers in the field.

Claudia recounts her remarkable journey navigating a male-dominated industry, discussing challenges such as the lack of female mentors and balancing career aspirations with societal stereotypes around motherhood. As a role model for her children, her team and women in the industry, she candidly shares her struggles to establish her leadership style while remaining authentic amidst professional pressures. Drawing on her experiences in German and Swedish car design companies, she highlights the influence of Swedish culture on her leadership approach.

Amy Frascella, former Materiality Director at Jaguar & Land Rover talks about her journey in the automotive design world, navigating a heavily male-dominated industry. From adapting to a non-inclusive environment early in her career to witnessing a shift in leadership mindset, Amy shares personal insights on communicating and collaborating at the executive level, overcoming stereotypes, and finding mentors for personal growth. Join us as she discusses her challenges in evolving automotive design departments.

The cityscapes and the environment are changing rapidly. Digital influences and new designs are shaping a new image of a modern metropolis. This is about exploring how design reacts to these changes and how it affects the vehicles around us. The panel is hosted by BMW Designer Chris Bangle and presented by KONZEPTHAUS GmbH, partner of the IAA Conference.

Mobility design is more than just the sum of technologies. It strives to create experiences that appeal to all the senses and create an emotional connection between man and machine in the long term.

Mobility design is more than just the sum of technologies. It strives to create experiences that appeal to all the senses and create an emotional connection between man and machine in the long term.

A modern automobile no longer just gets us from A to B. A wide range of comfort functions, entertainment offerings, communication interfaces and digital services are at the heart of the driving experience. The car has long since matured into an interactive everyday companion. Vehicle designers are paving the way.

Karim Antoine Habib (Senior Vice President of Design at Kia Motors) talks to Martin in this week's episode about the influences culture has on design and how his experience has helped him build brands with his works but also on how Social Media is affecting the way designers think in today's world.

Martin talks with Stephane Janin about the different ways of how to inspire a brand and how the new and younger generation is using different platforms such as Online Games as inspiration to bring their own culture and way of living into their designs.

Laurens van den Acker joins Martin in this week's episode to talk about the topic of reshaping a brand, his dream of becoming a car designer and the challenges he faced to make people fall in love with Renault all over again.