EP #55 The Blueprint for Future Email and Multichannel Marketing, and CRM
In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome David Palfreeman, a CRM, Loyalty and Digital Strategy Consultant, with host Avadhoot Revankar, Chief Growth Officer and Business Head at Netcore. David is a seasoned MarTech expert with 13+ years in the industry. His journey is a testament to his proficiency in developing and enhancing CRM capabilities, loyalty programs, and digital strategies, showcasing his adept navigation of the ever-evolving landscape of marketing technologies.
In this podcast:
- Discover the intricacies of creating effective email campaigns that resonate with the cultural nuances of the Australian audience.
- Explore effective diverse audience engagement strategies with success stories.
- Gain insights into how brands have strategically enhanced customer lifecycle management, leading to improved repeat purchases and increased Lifetime Value (LTV).
- Explore the latest trends in customer Relationship Management (CRM) and Multi-Channel Marketing for 2024.
- Learn how to utilize customer data effectively while maintaining trust, striking the delicate balance between personalization and privacy.
- Uncover the transformative impact of interactive emails and mobile optimization on reshaping brand-audience interactions.
- Delve into best practices for integrating Generative AI (GenAI) into your marketing strategies.
- Understand the implications of the new Google and Yahoo privacy guidelines on your 2024 campaigns.
Resource Links:
Netcore’s social media accounts:
https://www.linkedin.com/company/31757
https://twitter.com/netcore_cloud
https://www.instagram.com/netcorecloud/
Find our speakers here:
David Palfreeman: https://www.linkedin.com/in/davidpalfreeman/
Avadhoot Revankar: https://www.linkedin.com/in/avadhootrevankar