Ep #53 - How to Write Ad Copy that Converts

In this podcast episode, we discussed the complexities and considerations involved in hiring an SEO (Search Engine Optimization) agency.

We emphasized the challenge of verifying the credibility and expertise of an SEO company due to the opaque nature of the industry.

Our key points include the importance of an SEO agency wanting to see your data to tailor strategies specifically for your business, as every company's online presence is unique.

We warn against agencies offering generic strategies without analyzing your data first and we stress the need for agencies to use a combination of Google's tools and third-party tools to gather comprehensive insights.

We also highlighted the significance of regular reporting and communication between the agency and its client to discuss what strategies are working and which are not.

We caution against SEO packages, guarantees of success, and claims of special contacts within Google as red flags.

We underline that effective SEO requires customization, and ongoing adjustment to trends, and is a significant investment in terms of time and money.

We concluded by noting the value of choosing an agency with a good reputation, as evidenced by reviews and awards, to ensure the best possible outcomes for your SEO efforts.

In the latest episode of our podcast, we delve into the critical role of email marketing within the digital strategy of any business. Here's why tuning in is a must for Business Owners, CEOs, and Marketing Managers:

• Direct Communication Channel: Discover how email serves as a direct line to your audience, bypassing the uncertainties of social media algorithms and ad visibility. 📩

• Audience Engagement: Learn about the significance of having a subscribed audience and how email marketing enables personalized, targeted communication. 🎯

• Vast Reach: With 92% of consumers using email daily, we explore the potential of email marketing to extend your reach far beyond local confines. 🌍

• Algorithm-Free: Uncover the advantages of email marketing in a constantly changing social media landscape, offering a stable platform to connect with your audience. 🔄

Welcome to "Beyond the Click: Optimizing the Journey to Conversion," where we dive deep into what happens after a potential customer clicks on your ad. This podcast is your guide to understanding and enhancing the post-click experience to boost conversions and create more successful digital advertising campaigns. Join us as we explore:

• The Metrics Beyond Conversions: Discover why looking past conversions to metrics like scroll behavior, time on page, number of pages visited, and engagement rates can reveal much more about the effectiveness of your landing pages.
• Insights from Engagement: Learn how engagement metrics such as scroll depth, page visits, and event interactions offer invaluable insights into user behavior and preferences, guiding strategic adjustments in your advertising efforts.
• The Art of Refinement: Find out how analyzing post-click metrics can inform strategic adjustments to your ads and landing pages, ensuring alignment with your audience's needs and expectations.
• Challenges of Isolated Landing Pages: Understand the pitfalls of relying solely on isolated landing pages and the importance of a comprehensive site experience to facilitate the consumer decision-making process.
• Strategic Adjustments with Digital Ads: Grasp the power of digital ads not just as traffic drivers but as tools for learning, adaptation, and strategic refinement based on immediate feedback.

Whether you're a business owner, CEO, or marketing manager, this podcast will equip you with the knowledge to make informed decisions, refine your digital advertising strategy, and ultimately, achieve higher conversion rates. Tune in to transform the way you view the journey from ad click to action, fostering stronger connections with your audience and driving better results for your campaigns.

In this episode, we unravel the enduring power of word of mouth in the digital age, examining its role, evolution, and how it fits into the broader spectrum of marketing efforts. We explore the necessity of integrating word of mouth with digital marketing for a more controlled, impactful approach to brand building and audience engagement. Join us as we discuss the importance of consistent brand image, the limitations of relying solely on word of mouth, and the undeniable benefits of continuous marketing efforts. Whether you're a small business owner or a marketing professional, this episode offers valuable insights into leveraging the best of both worlds for your marketing success.

In the latest episode listeners are invited into an insightful discussion about the relevance and efficacy of advertising on TikTok.

This episode delves into the nuanced decision-making process behind selecting TikTok as a potential advertising platform, focusing on the unique attributes of the app and its user demographics.

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In our latest episode of the Elevated Marketing Podcast, we focused on the art and strategy of building an effective email list. The conversation kicked off with a light-hearted discussion about life's little reminders from loved ones, drawing a parallel to the importance of building and maintaining connections, which is at the heart of email list building. We emphasized that an email list is more than just a collection of contacts; it's a valuable asset that you own and can utilize across various aspects of your marketing strategy. The bulk of the discussion centered on the why and how of email list building. We stressed the importance of having an email list in today's digital marketing landscape, highlighting it as a crucial part of the marketing funnel that drives engagement and conversions. We also delved into the pitfalls of purchasing email lists, underscoring the potential risks such as spamming, domain blocking, and the upcoming changes in email deliverability rules, which make authentic list-building methods more important than ever. Our conversation then shifted to effective and creative strategies for growing an email list. We covered a range of techniques, from leveraging opt-in forms and social media promotions to offering incentives like free downloads, ebooks, or discount codes. The use of quizzes and webinars as tools for engaging and expanding email lists was also discussed, emphasizing the need to provide value to potential subscribers. Moreover, we highlighted the importance of content quality in attracting and retaining subscribers, as well as the necessity to adapt and evolve strategies in response to changes in the digital marketing environment. In summary, the podcast episode was a deep dive into the nuances of building a robust and engaged email list. We underscored the significance of owning your audience, the dangers of buying lists, and the myriad of creative strategies available to grow an authentic and valuable email database. The episode concluded with a call to action, inviting listeners to join the Elevated Marketing newsletter for more insights and tips on effective digital marketing practices.

In our latest Elevated Marketing podcast, we delved into the significant transformation of Google Ads from a primarily keyword-focused platform to a more sophisticated audience-targeting approach. We discussed how Google has expanded beyond the basic keyword search, enabling advertisers to target specific audience segments based on interests, behaviors, and detailed demographics. This shift recognizes the importance of understanding the person behind the search query, allowing for more personalized and effective advertising campaigns. We explored various audience targeting options available in Google Ads, such as Affinity Segments, Detailed Demographics, In-Market Segments, and Custom Segments. These tools offer advertisers the ability to reach users based on their passions, life events, and online behavior, presenting a more nuanced approach to digital advertising. We also touched upon the challenges posed by privacy regulations, particularly Apple's updates, and how these have influenced the strategies marketers must adopt in this evolving landscape. A significant focus of our discussion was on Google's Performance Max campaign, highlighting its ability to leverage all of Google's properties for a broad and effective reach. We emphasized the importance of creating diverse and engaging content to resonate with specific audience segments. Additionally, we addressed the complexities and limitations of lookalike audiences in light of privacy concerns. The podcast concluded with an emphasis on the necessity for marketers to continually adapt to these changes, underscoring the dynamic nature of digital marketing and the importance of staying informed and agile in this fast-paced industry.

Welcome to our latest podcast episode, where we tackle a common yet frustrating scenario for content creators: spending hours crafting what seems like a perfect blog post, only to find it attracts no traffic. In today's digital world, where you're competing against 7.5 million blog posts daily, standing out is a significant challenge. We dive deep into why this happens and what can be done about it. From leveraging email marketing and social media to understanding the importance of data-driven insights and maintaining a focus on quality over quantity, we'll guide you through effective strategies to ensure your content doesn't just exist but thrives. Tune in to discover how to turn your unseen blog posts into digital gems that captivate your target audience.

We delved into the often-underestimated power of email marketing newsletters, an enduring strategy since its inception in the early 1970s. Despite the dominance of social media and trends in the digital marketing landscape, email marketing has maintained its relevance and effectiveness for over 45 years. We explored common misconceptions about email marketing newsletters, emphasizing their continued relevance and effectiveness when paired with well-thought-out content and design.

In this episode, we delve into the art of maximizing the impact of a single blog post by transforming it into various types of content. We recognize the effort and time invested in crafting a detailed blog post, and we emphasize that failing to repurpose this content can lead to missed opportunities. We explore the diverse online platforms available for content distribution, each with its unique format requirements. Our discussion includes strategies for adapting a single blog post to fit different mediums, such as creating short-form videos for social media, developing email newsletters, and even converting the post into podcast episodes. We also touch on the importance of tailoring content to suit the specific audience and format of platforms like LinkedIn, Instagram, and Facebook. This approach not only extends the reach of your original content but also enhances engagement across various digital channels.