Ep #57: What They Did After Dropping Their DRPs with Drew Plischke

Did you know that in our collision world today that only 44% of body shops are independent? Take advantage of that!

John Shoemaker joins us today and we dive a little bit into his session at SEMA with the SCRS classes where he spoke on “Being Elite in a Consoldator’s Market”.

John is a legend in our industry. He’s a long time veteran who now is a BDM for BASF where he is able to help out shops plus he speaks at conferences and association events across the country.

Being elite in your market means you have to differentiate yourself.

John cites that OE certification is the #1 way to do so but also emphasizes the importance of meeting people where they are at and focusing on what they need emotionally in that moment.

We discuss several ways other shops are differentiating themselves to give you ideas. After creating a differentiator you need to market that so the general public knows!

We also invite you to join us on our Collision Cocktail Hour monthly zoom calls if you are a shop or vendor. You can register by visiting our website at: collisioncocktailhour.com.

Contact John Shoemaker Directly:
John's Email: john.a.shoemaker@basf.com

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Connect with Micki on LinkedIn Now! :) 
https://www.linkedin.com/in/micki-woods-36374121/ 

Subscribe to the Body Bangin' YouTube Channel!

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

I had the pleasure of hanging out with Steve Baker, manager of Windermere Collision Center in Winter Garden, Florida. At Windermere their team has decided to really get niche in the EV repair segment. We discuss the importance of their processes and how that has been a big needle mover for them. We also discuss some of the difficulties they have had repairing the EVs and how they are overcoming them. In addition, if you are thinking of either getting into the EV certifications for Tesla, Lucid, Rivian, etc or pushing harder into those – Steve gives some great recommendations.

This podcast episode is for all body shops with great takeaways for all!

If you’d like to contact Steve he would be happy to have a conversation with you!

Contact Steve Baker Directly:
Steve's Email: s.baker@windermerecollisioncenter.com
Website: https://windermerecollisioncenter.com/

____________________________ 

Connect with Micki on LinkedIn Now! :) 
https://www.linkedin.com/in/micki-woods-36374121/ 

Subscribe to the Body Bangin' YouTube Channel!

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

Today we are talking with Laura Tierney from ShopLoaner.com and discussing something that is gaining a lot of momentum in our industry – vehicle loaners in your shop.

This doesn’t mean that you have to give out free loaners to people. This means another revenue stream for you. It means that you could provide a value to your guests by having a vehicle on site or even providing a vehicle for less money per day to customers who don’t have rental coverage. It also allows you to really provide for that guest at another level.

 Does a replacement vehicle cause you to have storage issues?
How many would you want to have for your shop?
Where would you get these vehicles?
Would this break the bank trying to insure these vehicles?
What happens if a customer gets into a wreck in your loaner?
Does this create more admin tasks for your team and bog them down further?
How much more per repair could you be making when adding on a rental vehicle?

I had so many questions and Laura was great to answer them all and give us some great things to think about!

Contact Laura Directly:
Laura’s Email: Ltierney@arsloaner.com
Website: https://www.shoploaner.com

____________________________ 

Connect with Micki on LinkedIn Now! :) 
https://www.linkedin.com/in/micki-woods-36374121/ 

Subscribe to the Body Bangin' YouTube Channel!

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

Collision repair centers may hear of cyber crimes but think it won't happen to them. Yet, it could and it does!

We talk to Mark Riddell who spoke at a collision conference "across the pond" and shares with us some key takeaways from that conference.

Cyber crimes are not typically a hack into your system. Most crimes are tricks a human to pay money out via email...listen in to hear the #1 main cyber hack so you can be on the lookout!

Auto body shops are looked at as small businesses which for cyber attackers means that we are easy prey and we are assumed to be easy to breach. 
How do we protect ourselves and our customers data?

What is your "attack surface" and what does it look like?
It may not be financial loss but it may be a reputation loss.

There are many ways that these cyber thieves can attack. 3 of these are:
1 - online booking
2 - emails
3 - website

Many of us in body shops are not properly trained. Mark states that anyone that is touching money in your business is a major target! Most times it's not the owner that will be attacked.

These criminals can shut down your production, our supply chain.

Reach out to Mark Riddell directly.
Mark's Email: mark.riddell@m3networks.co.uk
M3 Networks Website: https://m3networks.com/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

Kevin Wolfe is the owner of Leaders Way which just celebrated its 25th birthday!

As a former mechanical shop owner who was doing great financially yet saw that his staff was not cohesive which started his journey into leadership. Within 3 years he had become the employer of choice as he had worked hard on developing and exploring his leadership skills.

Kevin is now highly sought after as a leadership coach and this episode will show you why!

Did you now that we are at an all-time high of disengagement professionally at 73%!

We get into the reasons of WHY and HOW we fix that.

We talk about how engagement is the #1 thing that most impacts your business and as shop owners train their staff in all levels of the business they are not doing training in leadership skills. What a miss!

He has a great quote – you can’t lead people past where you are at, showing the importance of self discovery and improvement!

You also can’t lead people you don’t know so setting up times to meet regularly with your team is a MUST.

2 books Kevin recommends are:

1 – The Talent Code by Daniel Coyle

2 – Culture Shock by by Jim Clifton

Reach out to Kevin Wolfe directly.
Kevin's Email: kevinw@leadersway.com
Leaders Way Website: https://www.leadersway.com

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

Josh Piccione is a go-getter as the GM of Tom Wood Collision. They are a dealership owned shop in Indianapolis that is VERY BUSY! As a very active member in the Collision Cocktail Hour, Josh has worked very hard to make sure their vehicles are repaired according to the manufacturer repair procedures and has had a hard time battling the insurance companies to figure out how that was going to work in his shop. His experience is awesome and he brings very helpful information to others working to do the same thing.

Josh had an "aha" moment when he was in Mike Anderson's class and got called out about security features and post-collision inspections and his shop has never operated the same way again.

Listen to how he changed things up in his shop and dug in to do the right thing - even though he thought they had been before!

Reach out to Josh Piccione directly.
Josh's Email: josh_piccione@tomwood.com
Tom Wood Collision Website: https://www.tomwoodcollision.com/

Join us for the Collision Cocktail Hour monthly meeting: https://collisioncocktailhour.com/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

Robert Snook with Business Success Global is talking with us today and he knocks my socks off! Robert is a very popular key note speaker and works with shops around the globe and helps them grow their business and differentiate themselves.

How do you increase your revenue using the business revenue stream knowing that money follows energy.

We are talking about the "Stars" versus the "Hamsters".
Product, Positioning and your Channels set the stars apart from your hamsters which is the trap of sales and revenue. Hamsters are caught up in the every day to-do list.

He shares that hitting someone's standard is a "so what?" moment.

My favorite quote he makes is "There's more power to stopping than starting."
Stop doing the busy work and start moving the needle.

My next favorite is "There is no difference between high and low performers other than  implementation. Everything else is just an excuse."

Robert shares that the opportunity is in the EXTRA and the DIFFERENTIATION and none of it has anything to do with the repair! Keep it small, simple and sustainable. Makes you think, doesn't it?

Put different bait on your hook and catch bigger, better fish!
Stand out in the moments that matter so you can catch more fish.

Reach out to Robert Snook directly.
Robert's Email: robert.snook@businesssuccessglobal.com
Payne & Sons Paint & Body: https://www.businesssuccessglobal.com/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

Our last guest of the Texas Auto Body Trade Show is the one and only Mike Anderson!!!!

This year Mike’s theme is “Be ExtraOrdinary” and, as always, he brought the house down!

Since we last talked, Mike had the opportunity to read the book by Kevin Brown called “The Hero Effect”. He stated in this book “NOBODY NOTICES NORMAL” which means we have to be extra ordinary. Mike then shares his latest jaunt to a local Lexus dealership and how that visit wowed him! What he realized was the power of personalized experience was key.

At the Lexus conference they shared – "Know Me, Know My Car" and he speaks on the importance of knowing our guests BEFORE we talk about their vehicle. Let’s find out what’s important to them first and build that emotional connection.

Another thing he shared is the false sense of security our industry has and speaks on those insights.

Consumers today want to do business with whoever makes it RIDICULOUSLY easy or radically easy to deal with. Are you doing this in your shop?

Reach out to Mike directly!
Collision Advice: https://collisionadvice.com

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

Burl was part of a panel at the Texas Auto Body Trade Show talking about legislation in our industry. Burl Richards is the owner of Burl's Collision Center in Henderson, Texas and he is fighting for consumer's rights and safety...and I LOVE IT!

Listen in as we talk about how he fights for consumer safety.
The fight Burl recently won was based off: Do you believe a repair plan is necessary?
In his district court there were 12 jurors and a judge that decided a blueprint repair was necessary and warranted!

At the trade show he and his panel talked about different aspects of legislation plus the RTA and how it covers a lot of aspects for OEM procedures, processes and rates.

The takeaways Burl would like for people to have in class today would be: keep supporting auto body associations when it comes to phone calls, emails, money, and time. It is time to come together as an industry for our consumer's safety.
Not everyone can fight the fight but everyone can do their part!

Read the BodyShop Business article on Burl's court case win: https://www.bodyshopbusiness.com/texas-jury-awards-state-farm-policyholder-277000/?utm_source=omeda&utm_medium=newsletter&utm_campaign=Texas+Jury+Awards+State+Farm+Policyholder+%24277%2C000&oly_enc_id=2215D5567389I5W

Reach out to Burl Richards directly!
Burl's Email: burl@burlscollision.com
Burl's Collision Center: https://burlscollision.com/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

We are BACK and coming to you again from the Texas Auto Body Trade Show this week with a mini-episode! For today and the next 2 episodes you will get to hear from some of the amazing speakers that were there and even an attendee that has some great stuff to share. :)

Shops are saying there's no talent and the students are saying there are no jobs...what's the deal? Today we are talking with Raven Hartkopf, the lead collision instructor at Collin College in Texas. She received her associates degree in auto body and now, as a graduate student, she's working on a field problem where she is diving in to what the issue is between  students and the auto body shops.  

The big takeaway she found is students are wanting shops to work around their school schedule. If the student starts part-time once they are free and done with school they typically stay with that shop and go full time - yet most shops don't offer a part time position! 

She has also found there's a disconnect between women who want to do more manual labor feeling uncomfortable going in to a shop. This is a great opportunity for shops to step in to this supportive role!

Another big point is for shops looking to hire someone out of a technical/trade school. DON'T WAIT UNTIL THEY ARE DONE WITH SCHOOL! Most shops have already grabbed up the great talent!

Of 100 shops in Collin County they surveyed 70 shops and students asking:
 - what kind of work do they do?
 - what the average age is for techs? 
 - what is important to them?
 - salary?
 - benefits?

For students:
 - age?
 - gender?
 - how comfortable they feel going into the industry?
 - 1st generation student?
 - socio-economical status?
 - what were they looking for?

What great info!

Reach out to Raven Hartkopf directly.
Raven's Email: rhartkopf@collin.edu

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134