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    Ep. 67 How to Optimise You Customer’s Journey with Limarah Crathorne

    enMarch 15, 2022
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    About this Episode

    This week I am joined by Limarah Crathorne because, in a previous episode, I was talking about SEO and your customer journey and how you can make your website experience for your customers more seamless and also get them to convert. And I promised that I would get Limarah to come on the Cracking Content Podcast to tell us about how we can do that. Limarah is the founder of Convert-More.Com and she's here to share her expertise about making customer journey and conversions easier. 

     

    Episode Highlights:

    • (02:13) How Limarah started her business
    • (04:30) The mistakes that business owners are making on their websites
    • (07:42) Review mining
    • (11:02) Three things to help optimise your website
    • (14:12) What is SEO?
    • (16:33) Using the correct keywords
    • (21:27) Repurposing content 

     

    Connect with Claire: 

    Here is my guide to being your own PR: https://clairewinter.info/freebies/be-your-own-pr/ 

    Email: claire@clairewinter.info   

    To find out about 1:1 content coaching go to:  www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk 

     

    About Limarah Crathorne:

    Limarah is an expert in helping businesses to get more enquiries, clients and customers from their website. Using a customer-driven optimisation approach she looks at the bigger picture to show you the missed opportunities buried in your website that will help you to get more visitors to your website from Google and turn them into buying customers.

    Connect with Limarah:

    Visit the convert-more.com

    Read her convert-more.com/blog

    Follow her on Instagram

    Watch her on YouTube

     

    Recent Episodes from Cracking Content Podcast

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    This week is my last episode of Cracking Content. I’ve absolutely loved every minute of producing and creating this podcast. It’s been an incredible journey and I’ve loved sharing my knowledge about creating content, writing, blogging and pitching to the press. But as many of you who have been listening and following me for a while will know, I have launched a new business called the Creatrix Journey which is my soul’s passion and purpose. I will be launching a new podcast called the Creatrix Journey, which is aimed at female creatrixes or creators who want to be inspired by walking and writing, ignite their creativity, and share their words and wisdom with the world. 

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    Connect with Claire: 

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

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    Connect with Claire: 

    Email: claire@clairewinter.info   

    To find out about 1:1 content coaching go to:  www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk 

     

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

     

    To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/








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    In this week’s episode, I’m covering what to do if you lose your creative mojo? How do you spark creativity when life feels like too much? For me, creativity is as essential as breathing for any successful business owner or entrepreneur. But when, and how do you get inspired? Often it can happen when you least expect it, while you’re trying to fall asleep, reading a book or taking a shower but forcing it never works. 

     

    Episode Highlights:

    • (01:14) Creative blocks can arise for many different reasons
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    • (03:00) Walking in the great outdoors is the perfect combination to empty the mind, get inspired and come up with new creative ideas
    • (03:50) Taking a walk can take the stress of the creative block away
    • (05:07) Could a nature prescription really help your mental health?
    • (05:26) Nature connection and creativity tips

     

    Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

    To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/

     

    Connect with Claire: 

    Email: claire@clairewinter.info   

    To find out about 1:1 content coaching go to:  www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk 

     

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    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

     

    To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/

     

    Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/

     

    Connect with Claire: 

    Email: claire@clairewinter.info   

    To find out about 1:1 content coaching go to:  www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk 

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    In this week’s episode, I'm going to be talking about how to start writing creatively. You may have heard about my walking and writing adventures and my new business, the Creatrix Journey, which really focuses on creative writing and how we can tap into that creative part of our mind and get into ease and flow. All of us want to write with ease and flow and joy so we can share our words and wisdom with the world. And the best way to do this is to start writing more creatively. 

    Writing creatively makes you a much better content creator, which is why I'm going to delve deep into this today, because the more creatively you write, the more people you can connect with, and the more ideas that you share that no one else has, the more interest people will have in you and your business and the skills and offerings, products, and services that you are selling. 

     

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    • (01:52) Writing creatively will enable people to understand your story
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    • (09:18) Joining a writing group or workshop
    • (10:18) Take a mindful walk
    • (11:51) When you’re trying to develop a writing practice set up a schedule 

     

    For more tips on how to write creatively read this blog: https://creatrixjourney.com/how-to-start-writing-creatively/

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

    To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/

    Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/

     

    Connect with Claire: 

    Email: claire@clairewinter.info   

    To find out about 1:1 content coaching go to:  www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk 






    Ep. 78 How Getting in Touch With Your Creativity Can Lead to Positive Change with Laura Gurney

    Ep. 78 How Getting in Touch With Your Creativity Can Lead to Positive Change with Laura Gurney

    This week I interview one of my students, Laura Gurney about her journey when she joined my course, Awaken the Creatrix and how it transformed her life. We discuss how taking part in the walking and writing process helped her get back in touch with what she really wants to do, the changes she’s made to her life and the amazing things that have happened since she took time out to really connect with nature and her true purpose.

     

    Episode Highlights:

    • (02:08) Laura’s background
    • (03:12) Laura’s experience on the Awaken the Creatrix course
    • (05:46) It’s been a therapeutic space
    • (06:47) Often when we walk in nature we’re not mindful
    • (08:10) If I had known writing would affect me like this I would have done it years ago
    • (09:01) Having you guide us is amazing
    • (09:37) We’re on a wider mission but in this safe circle

     

    Connect with Claire: 

    To find out more about the six-week online Awaken the Creatrix course that starts in September go to 

    https://creatrixjourney.com/online-course-in-creative-writing/

     

    To learn more about our in-person walking and writing retreats In July and October go to https://creatrixjourney.com/walk-and-write-retreat/

     

    Get your free creative writing guide here: https://creatrixjourney.com/free-writing-guide/ 

     

    Email: claire@clairewinter.info   

     

    To find out about 1:1 content coaching go to:  www.clairewinter.info

     

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

     

    Website: https://clairewinter.info/

     

    Instagram: https://www.instagram.com/clairewinteruk 



    About Laura Gurney:

    I have literally never aspired to be a ‘marketer’ and yet, here I am, a ‘Digital Marketer’ working with organic and affiliate marketing on social media! I have worked for 30 years between academia and marketing, both paid and self-employed, specialising in the visual arts, working behind the scenes for Simon Gillespie of ‘Fake or Fortune’ & ‘Britain’s Lost Masterpieces’ fame; teaching anthropology of art at Leeds Uni, researching contemporary arts practice in Rio de Janeiro, Brazil, working to support artists exhibit their work in the UK and now feel really happy as a ‘people person’, helping others to make connections. I love doing this work; especially when I can help a business I truly believe in to attract new clients; I have a few strategies that I think are unique on social media, that are ultimately rooted in old-fashioned networking. If it hadn’t been for Lockdown, I am not sure I would have taken the Zoom networking so far, and I probably would have missed this writing course. I am also keen to work with women; women trying to fit so much into their lives and creating businesses from their dreams; this is where I can now make a real difference. 

    I always wanted to be a writer when I was a child. I created endless characters and fictitious stories about astral travel and soul journeys. I was obsessed, I wrote poetry, won awards, had a vision of writing that gradually faded as I became tired from my day jobs and my writing moved into purely academia or publicity material.  One of my life loves is Buddhism and more recently Taoism, Tai Chi and Qi Gong and whilst my teacher has been keen for me to get my class up and running, I have been reluctant to start until Claire’s writing course aligned me with the natural elements in such a mindful way, that It became startlingly obvious that I needed to ground myself and connect my energy with the heavens and get writing. I have become unstuck, following her structure and guidelines I am full again of the writing dreams that I had as a child. And more than that, I have established a new Qi Gong class which is devoted to healing, harnessing the power of the elements; we have been running for 2 months now and are growing steadily.

    Its odd the way a writing course helped to pull me further into alignment, and therefore my life and hopefully others through my qi gong class, but it has. Putting my conscious awareness deeply into the elements and writing about them opened something new up; or rather, something that was hidden/ buried. I hope to continue writing and expanding in this way! 



    Ep. 77 Creating Conversations With Your Content

    Ep. 77 Creating Conversations With Your Content

    In this week’s episode, I'm going to be talking about creating conversations with your content. Now, this sounds really simple, but I think sometimes this is where people go wrong with content marketing. They post, and then they leave and that's not something that's wise to do. What you want to do is create a conversation. When people start to converse with you, share your content, comment on it, and engage with you. They're beginning to know, like and trust you and understand the value of your goods or services. 

     

    Episode Highlights:

    • (01:34) Share your story
    • (03:07) Social media is a great way to amplify core content
    • (03:38) Interview your clients
    • (04:46) Think about a new angle
    • (05:36) Ask your audience what kind of content they want
    • (06:10) Weave your expertise into your brand message
    • (06:44) Utilize hashtags 
    • (07:13) Relatable content allows us to connect 



    Connect with Claire: 

    Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/ 

    Email: claire@clairewinter.info   

    To find out about 1:1 content coaching go to:  www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk 



    Ep. 76 How to Get the Most Out of Your Podcast Guest

    Ep. 76 How to Get the Most Out of Your Podcast Guest

    In this week’s episode, I’m going to be focusing on how to interview podcast guests. Now, I've been a journalist for 20 years and way back when I worked at ITN, I had to interview all sorts of people, politicians, sports, people, and the same when I ran my magazine for eight years, I've interviewed Steve Redgrave and believe it or not Basil Brush. So, I’m going to let you know the key things to focus on when you’re preparing to do your interviews. 

     

    Episode Highlights:

    • (01:19) Book an interesting guest
    • (02:13) Do your background research
    • (03:11) Write a nice, flattering introduction
    • (05:36) Don’t ask closed questions
    • (06:42) Repurpose your interview 



    Ep. 59 How To Create A Brilliant Guest Signature Talk: https://podcasts.apple.com/gb/podcast/ep-59-how-to-create-a-brilliant-guest-signature-talk/id1529616010?i=1000543466958 

     

    Connect with Claire: 

    Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/ 

    Email: claire@clairewinter.info   

    To find out about 1:1 content coaching go to:  www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk 






    Ep. 75 Why You Should Start a Podcast in 2022

    Ep. 75 Why You Should Start a Podcast in 2022

    In this week’s episode, we are celebrating an amazing milestone with this podcast, we have hit 10,000 downloads! It’s been one of my favourite bits of content that I have created since we launched, I’ve met lots of people and it’s a great way of presenting yourself to a new audience and to grow your email list. So I decided that in this episode I’m going to talk about how to create and continue a successful podcast. First of all, if I can do it, you can too!

     

    Episode Highlights:

    • (01:37) Think about your subject matter
    • (02:51) Who is your audience
    • (05:09) Manage your expectations
    • (06:47) Use your show notes wisely 
    • (09:28) Having guests can help grow your audience
    • (11:45) Reasons why people don’t start a podcast
    • (13:22) Start before you’re ready!

     

    Connect with Claire: 

    Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/ 

     

    Email: claire@clairewinter.info   

     

    To find out about 1:1 content coaching go to:  www.clairewinter.info

     

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

     

    Website: https://clairewinter.info/

     

    Instagram: https://www.instagram.com/clairewinteruk 





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