EP: 71 Trade Show Planning and Event Strategy for Food Brands: Preparing for ExpoWest, Fancy Food Show, and Sweets & Snacks Expo - with Marissa Hohner, Founder & CEO of Good Time Creative

About Sharelle Klaus:

As the visionary behind DRY, Sharelle Klaus has always had a passion for the culinary world and celebrating each part of a meal – including the beverages. After having four children and not being able to enjoy wine or cocktails with her meals, Klaus recognized the need for a refreshing, elevated, non-alcoholic option in the market that was worthy of pairing with a great meal. In 2005, Klaus crafted the first batches of DRY Soda in her home kitchen and officially launched DRY. For the last 19 years, Klaus has made it her mission to establish a culture of social drinking for everyone.

Klaus brings nearly three decades of entrepreneurial, financial, and technology industry experience to her role as CEO at DRY. As an advocate for advancing the sober curious movement, she also spearheaded DRY’s investment stake in Austin-based sober bar, Sans Bar, and co-authored a, “The Guide to Zero-Proof Cocktails,” in November 2020.

Instagram
DRY Instagram
DRY Website


Show Notes:
NEW Women Who Brunch (International Women's Day) Events - Tickets on Sale Here:
https://womenwhobrunch.com/wwbeventcalendar

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

About Sally:

Sally Ekus is a Senior Literary Agent at JVNLA. She leads The Ekus Group, a boutique culinary and lifestyle division that in January 2024 merged with JVNLA after a long history between the two literary agencies. Sally represents a wide range of culinary, health, wellness, and lifestyle talent, from first-time cookbook authors to seasoned chefs, RDs, professional food writers and bloggers, and internet and YouTube personalities. From concept to contract, she has brokered over 300 book deals with top publishers including Penguin Random House, HarperCollins, Hachette, Simon & Schuster, and numerous indie publishers. To honor The Ekus Group’s 40th anniversary in April 2022, she launched a self-paced online course called How to Write a Cookbook. Its bite-sized curriculum distills 4 decades of cookbook publishing knowledge into less than 3 hours.


Show Notes & Mentions: 

Proposal Guidelines: https://ekusgroup.com/cookbookacademy

How to Write a Cookbook course (with 20% off code for listeners!)

How to be a cookbook author FB group

Other Mentions on the Show:

Publishers Marketplace

Mama Teav's Hot Garlic Chili Crisp

 Cookbooks:

First Generation: Recipes from My Taiwanese-American Home

Praisesong for the Kitchen Ghosts

Wicked Healthy

Meathead

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

About Alexandria:
Alexandria Drzazgowski is the food blogger behind The Foreign Fork, a project where she is cooking a meal from every country in the world. After backpacking to 15 countries in Europe and taking cooking classes in each one, Alexandria decided to take her project of cooking-around-the-world home with her. She started her blog in 2018, and to date has cooked over 450 recipes from over 90 countries. The Foreign Fork has been featured in Buzzfeed, The Detroit News, and Elite Daily and is the recipient of the Saveur Blog Award for Most Groundbreaking Voice. Most importantly, Alexandria is proud to have helped over 8.5 million readers across the world Put Some Culture in their Kitchen.

Instagram: https://www.instagram.com/theforeignfork
TikTok: https://tiktok.com/@theforeignfork
Facebook: https://www.facebook.com/theforeignfork
YouTube: https://www.youtube.com/theforeignfork

What You'll Learn in this Episode: 

• Process in developing and creating recipes from around the world.
• What this project taught her both personally and about different cultures.
• Some of Alex's favorite recipes to make.
• How she started and made a career out of food blogging.
• Tips on getting started, SEO, monetization, content development, photography.
• Her cookbook and what was that process like in creating a cookbook

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

About Flourish Foods:
Flourish Foods is a meal delivery company that delivers fully-prepared, high-protein meal plans throughout NYC to those wanting to optimize their egg health prior to egg freezing/IVF or trying to conceive.

Founder, Lizzy Cooper:
Lizzy Cooper is a New York City-based private chef. Before she started cooking professionally, she earned her Masters in Social Welfare from UCLA and worked for many years in Los Angeles as a social worker. But then in 2017 Lizzy started LA's first-ever avocado toast stand --AvocaToast by Lizzy--and very soon after was able to quit her full-time job to dedicate herself entirely to the company's growth. She started catering parties, influencer events, music and food festivals, and had farmer's market stand all across Los Angeles, and eventually started private cheffing. For the last several years Lizzy has cooked for celebrity clientele in Los Angeles and New York, and has also dabbled in freelance food styling and recipe development. After freezing her eggs last year and realizing after the fact that no doctor along the way ever mentioned the impact of nutrition on fertility, Lizzy thought up Flourish Foods-- a meal delivery company that delivers fully-prepared, high-protein meal plans throughout NYC to those wanting to optimize their egg health prior to egg freezing/IVF or trying to conceive. As part of her team, she has the amazing fertility-focused nutritionist Dara Godfrey of Reproductive Medicine Associates of New York, who approves the menus she creates and whose expertise is invaluable.

Registered Dietician, Dara Godfrey:
Dara Godfrey is a registered dietitian in private practice in Manhattan. At Reproductive Medicine Associates (RMA) of New York Dara supports patients’ nutritional goals at every stage of infertility treatment and pregnancy, including pre-treatment health and weight loss, prenatal nutrition, and pregnancy nutrition during each trimester.

Dara, a native of Toronto, graduated with a BS in Food & Nutrition at the University of Western Ontario and obtained her RD and Masters in Nutrition at NYU.

Dara is a blog contributor for Body By Simone and RMA of New York, and has been featured in videos on such sites as Fertility Authority and CafeMom. She has also contributed to articles in The Daily News, Self Magazine, Cosmopolitan, HERS, and blogs such as Fitness NYC and The Sweat Life

Flourish Foods Website
Flourish Foods Instagram

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Meet Kim Yorio:

Kim Yorio is a storyteller. For as long as she can remember, she’s been crafting messages for media, thought leaders, and consumers. She’s worked top culinary brands and talent throughout her tenure running YC Media including Calphalon, Jeni’s Splendid Ice Creams, Ippodo Tea, Sea Tales, and Food Network magazine as well as Jamie Oliver, Michael Symon, Curtis Stone, and Carla Hall. Her results range from frequent placements on national television to features in top national magazines and newspapers. Kim has spoken at women’s and culinary conferences across the country and is the co-author of four bestselling business books for women.

What you'll learn in this weeks episode:

•  How Kim got started in Food Media and Communications
• What does a "typical" work week look like for her in food communications.
• The state of media today.
• What is the planning like to arrange and develop a book tour.
• What are her favorite food brands, cookbooks, and hosting tips are right now. 

Follow Kim Instagram

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Meet Leah Guadagnoli:

Fancy Feast Supper Club is a creative dinner series organized by artist, chef, and homesteader Leah Guadagnoli. She brings people together through homegrown, globally inspired vegetarian meals prepared from her garden with passion, love, and a genuine curiosity for the overlapping flavors and techniques our expansive universe has to offer. Through extensive research and an ethically conscious appreciation of other cultures through food, her goal is to celebrate our commonalities and unique differences to form connections and better understand the world we share.

Today's Episode You'll Learn:

• What is Fancy Feast Supper Club?
• Leah's background in art and as a self trained chef.
• How she incorporates art and food. Process in creating and planning these events/dinners.
• Her most memorable dinner.
• Leah's cookbook - recipe zine.
• Supper club dinners coming up.

FFSC Website
Instagram

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Emily Heintz:

Emily launched Sèchey, in 2021, after her own journey discovering sophisticated alternatives to alcohol. A nod to the French word for dry, Sèchey is a modern bottle shop fueled by the societal shift in the way we celebrate without alcohol.

An early ecommerce entrepreneur, Emily founded her first company in 2004. Since that transformative experience, Emily held a variety of roles as a merchant, store manager and retail sales executive. After a decade of helping global retailers respond to changing consumer behavior with technology, she decided to leverage her extensive experience in retail and ecommerce on her own concept.

Website
Instagram

Today's Episode You'll Learn: 

• The different categories in the non-alcoholic beverage space. Common function. beverage types and health benefits.
• Emily's favorite non-alcoholic beverage brands + functional products.
• Planning for guests that don't drink.
•  Incorporating alcohol free + functional beverages into your home or bar cart.

--
How to Vote for me & Women Who Brunch for the Best of Hudson Valley 2024:

Step 1: Visit Website at: https://bestof.hvmag.com
Step 2: Sign In & Register
Step 3: Start Voting
Step 4: Categories

PEOPLE: 

“Social Media Influencer”: Nicole Dillon (Women Who Brunch)

“Entrepreneur”: Nicole Dillon (Women Who Brunch) 

BONUS CATEGORY: ARTS & LEISURE

“LOCAL PODCAST”:  BRUNCH & LEARN PODCAST 

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

About our Guests:

Ren Rossini is the Culinary Partnerships and Communications Manager at Burlap & Barrel. She joined the company in 2020 after moving away from a career in butchering and salumi-making. She lives in Joshua Tree, California, with her partner and their dog, as well as a desert tortoise named Sporty Spice.

Bayley Freeman is the Operations & Communications Manager at Burlap & Barrel. She joined the company in 2020 from a career in magazine copyediting and child-raising. She lives in San Clemente, California, with her husband, two kids, dog and cat.

Burlap & Barrel: A single origin spice company for professional kitchens and home pantries, partnering  directly with farmers.

Burlap & Barrel Website
Instagram

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Meet Rachel Kishore:

Rachel Kishore has a background in finance, technology, food, and nutrition. After earning her undergraduate degree in Food & Nutritional Sciences, she began work at a nutrition BioTech startup before transitioning into FinTech.

Over the last 5 years, Rachel’s work in finance has focused on women's advocacy. In recognition of her leadership and engagement, she was honored as a Yahoo Finance HERoes Top 100 Women Future Leaders and featured on the Nasdaq Tower on International Women's Day.

Outside of work, Rachel is passionate about engaging in women's entrepreneurship and CPG organizations. She is the Founder of Empowered Economy, a community for female food founders, leaders, and innovators.

Connect with Rachel & Empowered Economy here: 

• Website: https://empoweredrachel.com/empowered-economy/about
• LinkedIn: https://www.linkedin.com/company/empowered-economy
• Instagram: https://www.instagram.com/empoweredeconomy/
• Twitter: https://twitter.com/empowerdeconomy
• Slack Community: tinyurl.com/join-the-empowered-economy

Resources mentioned in this episode: 

• New Year, New SKU event: https://tinyurl.com/new-year-new-SKU
• ThingTesting: https://thingtesting.com/
• PopUpGrocer: https://popupgrocer.com/
• GoodsMart: https://www.thegoodsmart.com/
• Crunchbase: https://www.crunchbase.com/
• GroundUp Nut Butter: https://grounduppdx.com/
• Sixteen Mill: https://www.sixteenmill.com/
• Anjali’s Cup: https://www.anjaliscup.com/
• Knead Love Bakery: https://kneadlovebakerynyc.com/
• Seed & Mill: https://www.seedandmill.com/
• Matchaful: https://www.matchaful.com/
• Nu Market: https://numarket.co/
• Startup Field Guide: http://startupfieldguide.com

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com

Meet Tina Martinez:

Tina has been professionally cooking since 2007 starting her career at restaurants in California and Washington DC before teaching culinary classes in Brooklyn. Then went on to assist some of the top food stylist in New York before beginning a 7 year stint at the Today Show where she styled food for the morning show. She now does recipe development, test and create video content for the Hearst Lifestyle Group, which includes Good Housekeeping, Women's Health, Woman’s Day and Prevention. When she's not at work cooking, you can find me at the local brewery, hiking in a National Park or enjoying an afternoon at the beach.

Website: https://www.tinadegraff.com
Instagram:  https://www.instagram.com/the_saltgypsy

About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com