Ep. 87 - Tyler Terry on Rethinking the Patient Consult Process

"I think fat is the future. It's the largest source of adult stem cells in the body, and it's the lowest hanging fruit."

Out of all the topics we've covered as we approach our 100th episode of The Technology of Beauty, regenerative aesthetics might be the most exciting of them all. Just imagine telling a patient, "We can remove excess fat from your thighs and use it to make you look younger and healthier."

Once the stuff of dreams, regenerative aesthetics may soon become a scientific fact. And according to Dr. Derek Banyard, CEO of Sayenza Biosciences, it could be here in a meaningful way as early as Q1 2025.

The power of regenerative medicine lies in using the patient's own cells for autologous, personalized healing. Fat, while an abundant source of stem cells, must first undergo time-consuming processing, making it clinically inefficient for regenerative purposes.

That's where Sayenza enters in. The company has developed an automated device that they claim will allow practitioners to process fat in under 15 minutes — creating a potent, ready-to-use therapeutic in a fraction of the time previously required. Proposed aesthetic use cases include hair restoration, skin rejuvenation, and post-operative wound healing, in addition to a wide range of more general medical applications.

Tune in for a forecasted view of what the future holds for Sayenza, and regenerative aesthetics at large, on the latest episode of The Technology of Beauty.

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Marketing to the patients already in an aesthetic practice represents a massive opportunity for brands and clinics alike — one that remains sorely underleveraged in a large majority of cases. 

The problem: How to cleanly and clearly promote the right offerings to the right patients at the right moment. There's no sense in advertising RF microneedling to a patient with an appointment for said service — but why not provide them with a physician-grade skincare option alongside a QR code for aftercare instructions? 

It's a pretty picture but, as most clinics quickly learn, seamless internal marketing programs are often a heavier lift than expected ... and we haven't even discussed the challenge involved in creating and curating all the necessary content to achieve high-quality patient education and cross-selling at scale.

What if there was a way to simplify the process and deliver a customizable patient experience on a screen-by-screen basis? And what if this solution was completely free for aesthetic practices? 

In this episode of The Technology of Beauty, Dr. Grant Stevens welcomes Joe Schooler, Chief Product Officer at vrtly.ai, to discuss how his company is turning the world of in-practice advertising on its head by offering its AI-powered advertising platform at no cost to providers.

Leveraging his experience at eBay, Amazon, Google, and Apple, Joe has helped transform FriendMedia into what vrtly is today, putting the idea into action that the screens in an aesthetic practice should be dedicated to showing only the content that is most relevant to each patient. Vrtly helps to improve patient retention by providing customizable, effective marketing profiles.

Find out how vrtly seeks to build a harmonious relationship between practices and brands while "creating the world's best healthcare advertising network" on the latest episode of The Technology of Beauty.

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

One of the pitfalls of physician-grade skincare in the age of e-commerce is the Amazonification of elite product lines. But what if a company developed a patented technology to eliminate diversion and counterfeiting so that products are always professionally dispensed?

Dan Hopkins is here to tell us how his team found the answers. While remaining exceptionally physician-focused, AlumierMD was conceived to service an unmet need: medical-grade skincare, produced in a socially responsible way, that educates its customers on how to care for their skin.

Drawing on many years of experience at Allergan, Dan took on a managing role at AlumierMD in the midst of Brexit and guided the company into a period of sustained and substantial revenue growth, culminating in taking the helm as AlumierMD's CEO just over a year ago.

Find out how this strategic business leader with a strong track record in the cash-pay, medical aesthetic sector is building an exceptional physician-dispensed skincare brand in this latest episode of The Technology of Beauty.

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

In a wide-ranging interview with Dr. Grant Stevens, David Dean describes an uncommon journey in which he goes from being an All-American athlete with two national championships, to founding an aesthetic-based internet startup that ultimately went public via an NYSE IPO, to launching a lifestyle brand with a mission to help prevent teen suicide. 

The latest stop on his entrepreneurial path is TONA Activewear. As the result of a 3-year/$2 million product development campaign, TONA has created "The only premium leggings made exclusively for girls who gym." Led by David and one of the Founding Designers of Lululemon, TONA is focused on creating the next generation of performance wear, and every pair sold supports teen suicide and self-harm prevention efforts.

Tune in to hear David's unique story and learn how his success in aesthetics, followed by a family tragedy, inspired him to build a mission-driven brand that empowers women and supports at-risk youth — all on the latest episode of the Technology of Beauty.

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Carboxytherapy is generally known as a non-surgical treatment employing injections or transdermal application to infuse gaseous carbon dioxide into the subcutaneous tissue. And its therapeutic effects are said to increase vasodilation and collagenesis, and even regenerate tissue.

But a topical carboxy delivery system? That is something altogether innovative.

On the latest episode of The Technology of Beauty, Lumisque Skincare CEO Lana Kerr takes listeners on a journey through the development of the CO2Lift carboxytherapy gel, to harness the power of CO2 without the need for injections.

Offering applications for everything from the most visible to the most intimate skin, Lana highlights how CO2Lift can enhance feminine intimacy and address issues with dryness and sensitivity — along with a preview of how the product may hold benefits for men’s health as well.

With engaging anecdotes and citing clinical studies, Lana Kerr paints a vivid picture of how Lumisque wants to transform the at-home skincare landscape. So tune in to discover how CO2 Lift technology is empowering individuals to achieve radiant, youthful skin from head to toe on the latest episode of The Technology of Beauty.

Statements in this episode have not been evaluated by the Food and Drug Administration (FDA). Use only as directed. Any products discussed in this episode are not intended to diagnose, treat, cure, or prevent any disease or as a prescription for medication. Please read all packaging and labels carefully. Always consult your physician or health care provider before taking any supplement. If you have or suspect that you have a medical problem, please consult your physician or health care provider. This podcast is for informational purposes only and should not be considered medical advice. The guest’s views do not necessarily reflect that of the host or the producers.

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

It's common knowledge that one of the best ways to convert new prospects into patients is to give them a better understanding of the procedure they are interested in.

But patient education can be a problem for aesthetic practitioners. As Engage Technologies Group CEO C. Lloyd Mahaffey puts it, "Humans have the attention span of goldfish." 

Drawing on experience Lloyd gained from working with K-12 and higher education markets at Apple under Steve Jobs, he recognized a gap between what the medical professional knows about a procedure and what the patient can understand.

Videos can help convey important information to patients — as long as you can clear the hurdle of getting them to actually watch the videos.

This is where the Engage Media platform thrives: by providing aesthetic practices with a fully integrated delivery system that satisfies patient questions and curiosity with education and certainty.

No mere collection of videos, the Engage platform features content crafted by world-class medical professionals that is curated for individual needs, along with an automated follow-up system designed to make it frictionless for patients to continue learning.

Yet for all of that, education is only half of the story. Find out how Engage actually makes the connection happen between content consumption and in-office conversion on the latest episode of The Technology of Beauty.

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

As we launch into Season 5 of The Technology of Beauty with our first episode of 2024, let's indulge in a quick rewind in order to set the stage for what this latest episode holds in store:

In Episode 9, Dr. Grant Stevens sat down with Lloyd Mahaffey of Engage Technologies to discuss how Engage was bringing its award-winning consumer engagement methodology, VideoText, to the field of aesthetics — and time has told the tale of just how successful it has been.

Then in Episode 29, Dr. Stevens welcomed Aesthetic Industry Thought Leader/Founder/CEO Terri Ross to introduce her new platform: APX, or Aesthetic Practice Accelerator — a training and growth platform for aesthetic practices.

And now, in episode 92, Terri returns to the podcast with the news of a momentous merger between Engage and APX, creating a unified platform for patient engagement and practice optimization.

Find out how practices can reduce consultation time, optimize ROI with aesthetic business intelligence insights, and streamline back-office operations on the latest episode of The Technology of Beauty.

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

"We want top-tier, board-certified plastic surgeons that want to grow, care about their staff, and care deeply about their patients."

When others preach the benefits of practice consolidation, they often talk a big game about how they'll "take the stress of your back office off your plate so you can focus on surgical." They promise to provide a fail-safe marketing strategy or a dominant sales force or airtight accounts receivable — and maybe it rings just a little hollow. Maybe a just a little too good to be true.

On the other hand, today's guest Michael Burke has the real world experience and know-how won from actually managing practice consolidation at scale.

As a leading executive at ClearChoice Dental Implant Centers, Michael played a key role in growing a handful of practices to a network of over 70 locations while helping to navigate the company through three different purchases, ultimately resulting in an acquisition by Aspen Dental.

As Michael emphasized, one of the most pivotal secrets to success in the midst of growth and change was the strength of a consistent management team that provided stability throughout ClearChoice's evolution and acquisition.

Today, as the President of Athenix, Michael works to partner with plastic surgeons who are ready to grow their practices for real. Without telling the doctor what to do, he and his team provide the guidance and resources to fuel that desired growth, thanks to significant investment from Latticework Capital Management, which focuses exclusively on building leading healthcare companies.

Michael's inspiration springs from a transformative personal experience in which a medical technology he was involved with played a pivotal role in saving the life of a family member. From that point on, his professional life has been driven by the desire to be a part of businesses that have the power to genuinely change lives — Athenix being no exception. 

Hear all about it for yourself on the latest episode of The Technology of Beauty.

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

The last time we welcomed Galderma's Chief Scientific Officer to the show, Dr. Alan Widgerow spoke at length on "Unlocking the Secrets of Cellular-Level Skin Health" — and episode 59 is certainly well worth a watch on that subject (link below).

But in this episode, he not only expands upon that theme, he brings news of the latest Alastin skincare products made possible by his groundbreaking research, including the company's new C-RADICAL Defense Antioxidant Serum.

In short, here is a vitamin C-based topical serum that both conserves and stimulates elastin while also helping reduce the effects of free radicals in the skin.

But beyond a simple and commercial discussion of product, tune in for a deep dive into the mind behind Alastin's science-backed approach to skin health. Fueled by an insatiable thirst for discovery and underpinned by first-principles thinking, Dr. Widgerow's research has set an entirely new standard in the world of skincare. Hear all about it for yourself on the latest episode of The Technology of Beauty.

Watch Ep. 59: Unlocking the Secrets of Cellular-Level Skin Health - https://www.youtube.com/watch?v=oaDEKdnDWe0

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

How often does a genuinely novel aesthetic device make it past product-launch hurdles to make it into practices across the country?

Enter Jason Richey, President & CEO of Cytrellis Biosystems, to tell us about the nascent success of the Ellacor Micro-Coring system — the first of its kind to receive FDA clearance.

The brainchild of Cytrellis Founders Dr. Rox Anderson and Dr. Jay Austen, the Ellacor device uses hollow needles to remove "micro-cores" of skin less than .5 millimeters in diameter, causing the body's natural healing response to go into effect. Up to 8% of the skin in the treatment area can be removed, with the goal of improving skin architecture by allowing the skin to realign to close the cores.

Currently cleared for facial procedures, the device purports to fill a need for patients for patients interested in tightening and rejuvenating skin without a facelift.

With 120 devices installed as of the taping of this episode, and a goal of 300 installs by year-end, the future is looking bright for Ellacor. Tune in to find out what the potential of a wide range of additional applications could mean for complimentary dermal rejuvenation procedures on the latest episode of The Technology of Beauty.

» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/