Ep. 93 - Digital Marketing: Doing more with less! (Interview with John Horn)

Welcome back to another episode where we dive deep into the stories behind successful projects. Today, we're focusing on a remarkable journey: "Cooler Keg - From an Idea to a Successful Crowdfunding Launch.

Our host, Ronjini Joshua, interviews the Founder of Cooler Keg - Anthony Bernas.
visit their website: https://www.thecoolerkeg.com/

Dive into the groundbreaking journey of innovation with "The PR Playbook Podcast" as we unravel the remarkable story of Cooler Keg: From Concept to Crowdfunding Triumph.

This episode is a treasure trove for startup companies eyeing the crowdfunding route to bring their visionary products to life. Discover the strategic maneuvers, marketing genius, and relentless perseverance that transformed a simple idea into a crowdfunding sensation.

Whether you're pondering if crowdfunding is the right choice for your venture or seeking proven tactics to launch a successful campaign, this episode is your blueprint for success.

Unleash the potential of your startup by learning from those who've navigated the crowdfunding arena with remarkable results.  Pour your favorite beverage using the Cooler Keg, and tune into our latest episode! 

Subscribe to "The PR Playbook Podcast" now and take the first step towards turning your dream project into a reality. Your next big idea deserves the spotlight; let us show you how to shine.

Visit our website to launch your next PR Campaign:
www.thesilvertelegram.com 

www.thesilvertelegram.com

We're all feeling a bit stressed out this time of the year - taxes, work, kids, and so much more... 

That's where ZenBuds by NeurGear come into the spotlight.  A wearable device that activates your vagus nerve to help provide stress relief and improved wellness.  Ronjini Joshua interviews Jon Hacker, CEO with NeurGear to provide valuable insights about ZenBuds, and what he discovered during CES 2024 that took place a few weeks ago in Las Vegas. 

NeurGear’s Vision is to bridge the gap between technology and well-being, creating solutions that enhance everyday life.  When you remove all the worries and negative feelings around you, you will become more effective. In just 5 minutes, step into your daily life as a calmer, more centered version of yourself.

ZenBud, NeurGear's flagship product, is a first-of-its-kind auricular ultrasound vagus nerve stimulator. It's designed for ease of use and effectiveness in promoting relaxation and mental balance.
 
The NeurGear team comprises experts in bioengineering, technology, and wellness. Led by visionary founders and executives, the team is dedicated to developing solutions that positively impact mental well-being.  Be sure to visit their website for information and see how you can be part of this transformation.  ZenBud - Vagus Nerve Stimulation

Tune into this episode to learn what Jon discovered at CES, tips to marketing your crowdfunding campaign, and even more hot PR Tips.  Be sure to like & subscribe for our next episode. 


Additional Links To Visit:

Past News Releases:
https://zenbud.health/news/

FAQ Page:
https://zenbud.health/faq/

Instagram @zenbudhealth
Tiktok @zenbudhealth
Facebook Zenbudhealth
X: neurgear

Visit our website, The Silver Telegram, to see how we can help launch your next crowdfunding campaign and any other Public Relations support your tech business might need.   Let's get your 1:1 discovery called scheduled right away! 

www.thesilvertelegram.com

Welcome to the next series from our 2023 PR Essentials Summit - Public Relations hot trends in 2024.  What's going be the hot trends in the new year?  How can you get published in The New York Times? Or, perhaps TechCrunch? What's the best way to drive sales and get your message out to consumer?  Not sure? Needing help? Then tune in and listen up...

Your host, Ronjini Joshua, interviews April White with Trust Relations & Mary Elizabeth Elkordy with Elkordy Global Solutions.  Our panel of PR experts are providing key insights into what's going to be the hot PR trends in the new year. 

You might be surprised to learn that Affiliate Marketing could be a gold mine for generating sales and spreading your branding message to consumers.   Tune in for more hot tips and tricks used by the PR Pros! 

Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. 

Elevate your business journey with The Silver Telegram today!


 

www.thesilvertelegram.com

Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd 

Unlock the Evolution of PR: Beyond Coverage Metrics

PR has undergone a dramatic transformation, with today's communication professionals juggling various responsibilities such as generating coverage, content creation, social media management, influencer engagement, event organization, crisis management, and much more.

However, traditional PR reports haven't kept pace with these changes.

Many PR practitioners are still stuck using uninspiring screenshots and outdated metrics to demonstrate their value.

Introducing Releasd, the ultimate reporting tool designed to showcase the entire spectrum of modern PR activities in a visually compelling and concise format, ensuring that busy clients and executives can grasp the full impact quickly.

Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. 

Elevate your business journey with The Silver Telegram today!

www.thesilvertelegram.com

Welcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter. 

Typewriter is a project by John Biggs, former New York Times journalist and editor for Laptop Magazine, Gizmodo, and TechCrunch. His goal? To help small businesses and startups put their best foot forward when it comes to the written word.

Our host, Ronjini Joshua, dives into the world of Thought Leadership.   Whether you're at the helm of a startup or steering a Fortune 500 company, The Silver Telegram is your guide to harnessing the power of thought leadership to drive your business forward. Tune in, get inspired, and join the conversation that's reshaping the business landscape.

-->> What is thought leadership & why does it matter? <<--

Thought leadership in the tech industry is about establishing yourself or your company as a go-to expert in specific technological fields. It involves sharing insights, innovations, and forward-thinking strategies that not only showcase your expertise but also contribute to the broader conversation in the tech community. This approach is beneficial for your tech business as it builds credibility, enhances brand reputation, and positions you at the forefront of industry advancements, making you more attractive to potential clients, partners, and talent. 

Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. 

Elevate your business journey with The Silver Telegram today!

www.thesilvertelegram.com

Welcome to another episode of the PR Playbook Podcast hosted by Ronjini Joshua with The Silver Telegram.  Today we are featuring an episode from our PR Essentials Summit - Media Relations 101 with our guest PR expert, Jasmine Stanley. 

Master the Art of Media Relations: Navigate the complexities of press releases with our comprehensive guide. Say goodbye to ineffective communication and hello to impactful storytelling.

Uncover the secrets of effective press releases in media relations. Why is strategic communication key, and how can you avoid the trap of overuse? Learn to balance communication with our expert guide, avoiding common pitfalls. Let's explore....

The Role of Press Releases in Media Relations
Press releases are a cornerstone of media relations, but their impact hinges on how they're used. Understanding their role is crucial for effective communication.

The Risks of Overuse and Misuse
Excessive reliance on press releases can dilute their effectiveness. Learn the signs of overuse and how to avoid diminishing your message's impact.

Strategies for Effective Communication
Discover techniques for crafting press releases that resonate. It's not just what you say, but how and when you say it.

The Importance of Targeted Content
Tailoring your message to the right audience is key. Find out how to create content that engages and informs effectively.


Tune in to learn even more secrets used by the PR pros on a daily basis.  Please hit the follow and like button to receive future hot tips and tricks to help your next PR campaign. 

If you're like to reach out for a 1:1 strategy call with Ronjini then visit our website to connect.  Let's crush those goals in 2024!  (thesilvertelegram.com)

www.thesilvertelegram.com

Welcome to another episode of The PR Playbook Podcast.  Today's episode is featuring Megan Alba with Martus Solutions and your host, Ronjini Joshua with The Silver Telegram.

As a high-level strategic framework, public relations can help streamline your brand visibility, messaging and communications to key stakeholders. In this episode, learn:

- To develop strategic content planning for small businesses
- How to leverage PR principles as a solid brand foundation.
- How to create unified messages across PR, marketing, social media and sales teams.
-How to make your brand stand out as a leader!

We'll discuss how this framework can work for both B2B and B2C brands.   

If you enjoyed today's episode hit the like button and follow for the next announcement when our episode goes live.  Needing help to maximize your PR outreach? Let's connect and schedule a 1:1 Zoom meeting today.

www.thesilvertelegram.com 

www.thesilvertelegram.com

Welcome to Episode 152... the next webinar series from our annual PR Essentials Summit.  We are joined with SEO Expert, Grady Moore and hosted by Ronjini Joshua with The Silver Telegram. 

We explore the multifaceted world of Search Engine Optimization (SEO). The episode covers a range of topics including the importance of SEO in digital marketing, strategies for optimizing website content, and the evolving nature of search engine algorithms. Key highlights include:

• Understanding SEO: The basics of SEO and its significance in increasing online visibility.
• Content Optimization: Tips for creating SEO-friendly content that appeals to both search engines and readers.
• Keyword Research: How to effectively use keywords to boost search rankings.
• SEO Trends: Discussion on the latest trends in SEO and predictions for the future.
• Practical Examples: Real-world examples of successful SEO strategies.

Be sure to tune into our next episode featuring our PR Essentials Summit webinar series.  If you liked this episode please hit the like button and share it with your friends. 

Reach out to us to schedule your 1:1 PR Strategy session with Ronjini:
https://www.thesilvertelegram.com

www.thesilvertelegram.com

Welcome to our next episode featuring our annual PR Essentials Summit webinar series hosted by The Silver Telegram.  Today, we're kicking it off with Karlyn Ankrom, Founder - Oh Snap! Social.   

The PR Playbook Podcast is your essential guide to mastering social media in 2024. Join us as we explore the latest trends, share top tips, and uncover the secrets to making your digital presence shine. Let's dive into the world of social media together!

Remember, the world of social media is ever-evolving, and staying informed is key. Join us next time for more insights and strategies to elevate your digital presence. Until then, keep liking, sharing, and innovating in the digital world!

Be sure to visit our website and discover how we can enhance your technology startup with proven PR Tactics   www.thesilvertelegram.com  

www.thesilvertelegram.com

In recent times, the issue of media censorship has sparked widespread debate, raising questions about its impact on the credibility of public relations. In our upcoming episode, we're excited to delve into this complex topic with April Margulies from Trust Relations Agency. Discover more about their innovative approach at Trust Relations Agency.

Public Relations (PR) is not just a component of your marketing strategy; it's the powerhouse driving your brand's visibility and reputation. It's about more than just making headlines; it's about crafting a narrative that earns third-party credibility and fosters trust in your brand. But in an era where major tech platforms like Facebook, Google, and YouTube are scrutinized for information censorship, how does this affect your PR campaigns? With growing skepticism towards media credibility, what strategies should companies adopt to effectively communicate with their target audience?

PR is invaluable in establishing your brand's credibility, leveraging the authoritative voice of the press. It not only broadens your brand awareness but also positions your company as a frontrunner in your industry.

Are you aiming to make a splash in the headlines with your brand's story? Tune in as April and Ronjini share practical, actionable insights to elevate your PR strategy starting today.

Don't forget to Like and Share this episode to spread the word. Interested in boosting your brand's credibility and PR outreach? Visit our website to learn how we can assist you in achieving your PR goals.

www.thesilvertelegram.com