#EP042 - The Big Data Privacy Debate, Advertisers vs. Users

Welcome back to the podcast!

In this week's mini bitesized episode, I discuss a few thoughts (from an employers perspective) on how to stand out in an interview and job application process. 

This is direct from my experience of recruiting for a small, specialised performance marketing agency. 

Hope this helps!

Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience.

We delve into the different applications of automation at the Financial Times. Sam explains how behavioural data is changing the way that the Financial Times delivers content to their subscribers to create 1:1 experiences. 

Key Takeaways:

• Personalised Content Delivery: Listeners will understand how the Financial Times leverages marketing automation to deliver personalised content experiences to its diverse subscriber base, ensuring that the right content reaches the right subscribers at the right time.
• Content Curation with Automation: Sam will provide insights into the significant volume of content available at the Financial Times and how automation plays a crucial role in the selection and curation of content for individual subscribers, enhancing their overall experience.
• Shift to Customer-Centric 'Orchestration': Listeners will learn about the transition from traditional linear email-based campaigns to a more customer-centric 'Orchestration' approach, and why this shift is essential in the context of marketing automation at the Financial Times.
• Behavioral Data's Impact: Sam will explain how the use of behavioural data is revolutionising content delivery, leading to the creation of 1:1 experiences, making content recommendations more tailored and relevant.

Welcome back to another mini bitesized episode!

This week we're talking about the best ways to learn performance marketing, and how to get started and build your skills with both Meta Ads and Google Ads.

Hopefully this is useful for you if you're new to the field or just looking to build your understanding of how PPC or Paid Social works.

Enjoy!

Welcome back to the Marketing Freaks Podcast. This week, we're joined by none other than the OG of Facebook Ads, Jon Loomer!

In this episode we explore the incredible career of Jon Loomer, self proclaimed Facebook Ads nerd. Jon has built an incredible reputation within the Paid Media industry and founded The Power Hitters Club, an online community for advanced Paid Media practitioners to connect and share knowledge.  

We will delve into the evolution of Jon’s career, from how he went from a baseball loving philosophy major, to one of the key voices in Paid Media. By the end of this discussion, our audience should gain valuable insights on the importance of personal branding, leveraging your community and sharing your voice. As well as tips on content creation, growing a community and becoming one of the most influential “accidental marketers”.

Key Takeaways:

• The Importance of Personal Branding: Gain insights into how Jon built his personal brand and why it's crucial for professionals, especially in the marketing industry.
• Community Building: Learn the story behind the founding of The Power Hitters Club and how fostering a community of like-minded professionals can lead to knowledge sharing and career growth.
• Content Creation Strategies: Find out Jon’s approach to creating regular, impactful content, and how this can support anyone looking to establish authority in Paid Media.
• Overcoming Challenges: Learn about the challenges Jon faced in his career, especially when launching his first product, and how he overcame them to grow his personal brand & business.
• Work-Life Balance: Insights into how Jon maintains a balance between being a prominent industry voice and his family life.
• Future of Meta Ads: Gain insight into Jon’s perspective on where Meta Ads are heading in the current year.

Welcome to this week's bitesized episode!

We're super excited to be heading to Shoptalk in March where we'll be recording a load of interviews with some of the biggest brands in the world. As a bit of a warm up to that, we invited Joe Laszlo (the man behind the show agenda) on for a chat about how he curates the show's programme. 

Enjoy!

Welcome back to the Marketing Freaks Podcast. It’s a double helping of PPC pie as this week, Jon is joined by our Senior PPC Account Manager Vince Norris. Vince is fairly new to the Overdrive team, although he has hit the ground running and is by all intents and purposes, a genius and all things Paid Search.

Jon and Vince are here to discuss their thoughts on the future of PPC, from the shift from granular bidding to more reliance on machine learning, and our predictions and best practices for 2024. So if you’re currently running ads, or if you’re just getting started and want to know what’s going to generate the best results, tune in to episode 137. 

Key Take-aways:

• Humble beginnings: Where it all began and how PPC and Google Ads have changed over the years. 
• Commercial Airline Pilot vs. Fighter Pilot: Understand the different levels of campaign management and some fantastic analogies to describe them. 
• Best Practices for PPC in 2024: What can you be doing to ensure maximum performance and efficiency from your campaigns?
• Continuous Learning & Adaption: It’s no secret that the world of Digital Marketing is constantly moving, but Vince shares tips on how you can remain up to date with relevant information and ahead of the game. 
• The future of PPC: Jon and Vince share their predictions for the future of PPC and how practitioners can adapt. 

Welcome to this week's bitesized episode!

Join us for a conversation around common concerns and worries, and what we think the biggest challenges will be for performance marketing in 2024. We also get feedback from others to find out what other people in similar roles are concerned about. 

Do you agree? Send us your biggest concerns and we'll cover them in a future episode.

As always, thank you so much for listening and please do subscribe on your preferred podcast platform :)

Welcome to episode 135 of the Marketing Freaks Podcast. This week, we're diving into a topic that's both intriguing and a bit frustrating. Jon and Abi are sharing their candid thoughts on the gap we often see between flashy pitches and actual delivery. We're talking about the extreme lengths some agencies will go to just to make things seem better than they are in reality.

We’ve pulled out some of our favourite stories from the pitch vaults. Some from our own experiences and others are tales we've heard from clients. It's all about giving you the insights you need to make smarter choices about the agencies you partner with. Stay tuned, it's going to be a great episode!

Key-takeaways:

• Look past the flashy pitch: Find out how to dig into what's really being offered, not just how good it sounds.
• Who's actually on your team?: How to find out who you'll be working with day-to-day, not just the sales folks.
• Don't shy away from hard questions: Abi and Jon will guide you on what to ask to really understand what's on offer.
• Know your worth to them: Learn how to gauge where your business ranks in terms of importance to them, so you know how much attention you'll get.
• Cut through the jargon: Learn to spot when you're being sold a dream that's no different from what others offer. 

Hello and welcome to the first bitesized episode of the year!

This week we're talking about Google's plan to depreciate third party cookies in Chrome. What is actually happening, how does this impact our world of paid media and digital marketing, and what should you be doing to prepare for the change?

Welcome back to the first episode of 2024! In this episode, we’re diving into the ever-changing world of PPC with Indi Rai, Head of Acquisition at Ufurnish. Indi brings a wealth of experience from both agency and client-side perspectives, offering us a unique insight into the landscape of PPC & Performance marketing.

We're exploring everything from the development of PPC over the years, to the synergy between PPC and SEO. Whether you're from a startup or a big corp, you'll get insider insights on adapting strategies, harnessing automation, and the importance of creativity in digital marketing. Tune in for an episode packed with pro tips and real-world wisdom that'll give you an edge in your marketing game!

Key Take-aways:

• Evolution of PPC and Digital Marketing:  Gain insight into how PPC and digital marketing have evolved over the years, including the transition from granular, device-specific campaigns to more integrated strategies and the shift towards automated bidding.
• Adaptability in Marketing: Understand the importance of adapting to changes in technology and strategies in digital marketing, such as Google's Enhanced Campaigns and the increasing reliance on automation and data-driven decisions.
• Strategic Thinking in Large Corporations vs. Startups: Understand the unique challenges and strategies employed in PPC and digital marketing in large corporations versus startups, with a focus on budget management, resource allocation, and achieving efficiency.
• Data-Driven Decision Making: The shift towards a more data-centric approach in PPC, emphasising the importance of aligning marketing strategies with business growth, profitability, and understanding customer acquisition costs.
• Creative Aspects in Modern PPC: The evolving role of creativity in PPC campaigns in the age of automation, highlighting the importance of crafting effective ad content and strategically feeding data into automated systems.
• The Changing Role of PPC Practitioners: An understanding of how the role of PPC professionals has shifted from manual campaign management to leveraging automated systems and focusing on broader business impacts.
• Professional Development Advice for PPC Practitioners: Practical advice for individuals in PPC roles, especially in startups, on the importance of building industry networks, staying updated with trends, and understanding the broader marketing landscape.