EP252: How Mastering One's Energy Signature (Human Design) Prevents Burnout During Career Transition While Attracting Ideal Clients

In this episode, we delve into the world of email marketing, a powerful tool for nurturing and growing your audience. We go beyond just sending newsletters and explore the art of crafting compelling email content that drives action.

Crafting Compelling Email Content (Key Points)

• Understanding Your Audience: It’s not just about demographics; it’s about knowing their behaviors, interests, and feedback. Tailor your content to resonate with different segments of your audience.
• Crafting Your Message: Learn how to structure your email for maximum readability and engagement, with captivating subject lines and concise, informative content.
• Personalization Techniques: We’ll explore how to go beyond a simple “Hi [Name]” and use personalization to make each subscriber feel valued.
• Including Calls-to-Action (CTAs): Learn how to craft CTAs that are clear, compelling, and encourage clicks.
• Visuals and Design: Discover the importance of incorporating brand elements and designing for mobile to create a positive visual experience for your audience.
• Testing and Optimization: A/B testing is key to understanding your audience’s preferences. We’ll discuss how to set up effective tests and use data to refine your strategy.

Mentioned Resources:

• EmailTooltester (https://www.emailtooltester.com/en/) – This is the place to get started with email marketing with its reviews of email marketing services like MailerLite, GetResponse, Mailchimp and many more.
• Grab your FREE ebook, The Email Marketing Crash Course: https://www.emailtooltester.com/en/free-email-marketing-ebook/

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

Freelancers, take control! Pricing negotiation isn’t just about haggling; it’s the key to securing fair compensation, fostering strong client relationships, and setting industry standards. This new episode breaks down the essential skills you need to negotiate effectively and build a thriving freelance career.

Today on the Savvy Scribe Podcast: Strategies for Successful Pricing Negotiation

• Learn why negotiation is your best tool for ensuring you’re compensated fairly, and how it helps set industry standards.
• We’ll discuss the importance of win-win scenarios in pricing negotiations and how they pave the way for trust and mutual respect.
• Get a glimpse into the psychological principles that influence pricing negotiation tactics, including a specific effect that could change how you approach initial offers.
• Learn why building trust is a cornerstone of effective negotiation and how it influences the perception of your work’s quality.
• Be inspired to embrace negotiation in your next client interaction, with a hint at strategies to make everything negotiable for your benefit.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

Ever wondered about your unique energy imprint and how to unlock its potential? Dive into the Savvy Scribe Podcast for an enlightening journey into Human Design, and learn the tools and insights for navigating your unique path to alignment and fulfillment, with our guest for today, Allison Baker. Get ready to be intrigued and inspired!

Exploring Key Insights on Human Design

• What is Human Design?
• Learn about the intriguing blend of quantum physics, ancient wisdom, and modern science behind Human Design.
• Hear how a quantum physicist’s discovery in 1987 revolutionized understanding of our energetic bodies.
• How our profound lives and career transformations are guided by Human Design
• Discover the precision and uniqueness of Human Design readings and how they differ from traditional astrology.
• Future of work and society – explore predictions on the monumental shifts in work culture and societal structures.
• Gain insights on applying Human Design principles to parenting and educational strategies.
• Discussions on the current state of healthcare and the potential for a more compassionate future.
• The importance of entrepreneurship in leading societal changes and personal fulfillment.
• Get advice on aligning your career and personal life with your true nature through Human Design.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

Feeling invisible after writing a stellar article and seeing only a company byline? Ghostwriting woes got you down? Don’t fret, dear nurse writers! We’re diving into clever ways to showcase uncredited work in your portfolio today. Let’s rewrite your brilliance and turn silent masterpieces into portfolio powerhouses. Forget byline blues, it’s time to shine!

Today on the Savvy Scribe Podcast:

• Research and present the benefits of bylines for your client’s SEO and credibility.
• The importance of bylines for your client’s online presence.
• Always ask clients first if you can share your work in your portfolio.
• How to highlight a ghostwritten work
• How to showcase your portfolio if the article is confidential
• The proper way to utilize an NDA
• Discussing bylines during discovery calls and alternative ways to share your work if a byline isn’t available.

"Lack of a byline doesn't mean you can't showcase your work. Be creative and transparent in your portfolio!"~ Janine Kelbach

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

To help you beat marketing and content creation burnout and keep your creative spark alive, we’re excited to welcome Amy Hager to the show today. Not only will she share her expert tips on avoiding content creation fatigue, but Amy will also be offering a fantastic free resource you can put to immediate use in your content marketing process. Don’t miss out on this valuable episode!

About the Guest

Amy Hager is an Organic Marketing Mentor and Co-Founder of The Content Personality® Club. She uses her years of experience and expertise to help service-based business owners around the world grow businesses they love at Joyful Business Revolution™. Amy’s yoga instructor says she has lived 12 lives already because she has so many experiences. She has raced cars, been a radio DJ, built sales and marketing teams (one was for a standardized construction contracts coalition), worked at a group home to support adults with mental illness, led a B&B association, started a youth group, been a military spouse – just to name a few.

Key takeaways from this episode

Mission-driven marketing:

• Finding a mission or purpose that resonates with you and your audience is key to successful marketing.
• This can be something bigger than yourself, such as contributing to a positive impact on the world.
• When you connect with your audience on a deeper level, you can build trust and loyalty.

Content creation burnout:

• Trying to do it all can lead to burnout.
• Instead, focus on your strengths and the type of content you enjoy creating.
• Use the content personality quiz to identify your strengths and choose platforms and formats that work best for you.

She has a FREE resource for you: https://joyfulbusinessrevolution.com/quiz/

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

Is it typical to write some pieces for free when building a portfolio? We’re going to answer this question in this episode and talk more about the strategies of portfolio development.

Understanding the Importance of Portfolio Development

Key takeaways in this episode:

• Why do we need a portfolio?
• Understanding portfolio development and the strategies on how to do it
• A portfolio should tell a story a little bit about you as a nurse and should align with your niche.
• Things to highlight in your portfolio and how to present them
• How to organize your portfolio

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

Tiffany Ngu joins us today to give her tips on how to create a ready-made funnel. If you are looking to start your business this year or maintain it, then this episode will help you a lot.

Join Tiffany and get ready to take your business to new heights!

About the Guest:

Tiffany Ngu is the founder of The Marketing Shortcuts. She helps to simplify the online process for coaches and consultants, providing them with ready-made funnel templates that boost revenue and reduce the headache of building one from scratch.

With Tiffany’s decade of experience, you’ll quickly learn that funnels aren’t just about numbers, they’re about building trust and long-lasting relationships with clients. Her passion for helping coaches and consultants grow their businesses sustainably will leave you feeling empowered and inspired.

When she’s not busy conquering the digital world, Tiffany loves to travel, explore new cuisines, and stay fit with a good workout.

Tips to Create a Ready-Made Funnel

Key takeaways in this episode:

• Ready-made templates are great because they give you something to start with.
• Tiffany is answering the questions: How do you know when to start? Do you start right when you’re brand new at this in the marketing world or as a consultant or as a business owner? Or is this something you do later on in your business once you have it more established?
• If you know exactly what you want to do, you already have a few clients in hand. Get started with the sales funnel as soon as possible to save yourself time from doing manual tasks.
• Use the sales funnel to start building your list.
• Once you have a list, you’ll be building your list actively with the right target audience.
• If you have a sales funnel in place, this system can run for you while you are doing what you’re most passionate about.
• She shares her tips on how to create a lead magnet

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

Today I’m going to dive into a real-life scenario that was shared by a fellow freelancer over on LinkedIn. It’s a situation that I thought was really important because many of us can relate to it, and it’s all about setting boundaries and protecting yourself as a freelancer.

If you’re in a situation where you faced clients with unreasonable demands, then this episode is for you. I'll provide important lessons for freelancers, particularly writers, on how to handle such situations. Discover the dos and don’ts in freelancing to help you avoid these pitfalls and succeed in this path.

Dos and Don’ts in Freelancing

Key takeaways in this episode:

• Set clear expectations and boundaries
• I am sharing some things you need to discuss with the client before you start the project to avoid any surprises along the way and make sure both parties are on the same page.
• Handling client disputes
• Stay organized. Keeping records is vital.
• We have lives outside of work so it’s crucial to communicate boundaries
• Meet clients once a month but make sure you’re getting paid for it.
• Always have a contract in place.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

Welcome to The Savvy Scribe podcast! In this special year-end episode, I’m sharing a quick recap of the highlights and challenges of my business in 2023.

Challenges Faced in 2023

Economic uncertainty in 2023 raised concerns about client budgets, impacting my agency’s goals. Despite the challenges, I set ambitious goals for my businesses, emphasizing the importance of aiming high.

Progress and Successes

Write RN (Content Agency)

• I hired a coach, Clodaugh, to enhance the agency’s structure, core values, value propositions, website copy, and branding.
• Shifted focus to target highly profitable and larger enterprise clients.
• Emphasized the importance of honing in on systems and processes, leading to increased efficiency.
• Expanded the team with the addition of a virtual assistant, Shayne, and an internal editor, Nicole.
• Implemented a writer vetting process involving a sample submission and a four to five-star rating system.

Savvy Nurse Writer (Course and Membership)

• Planned podcasts for the year in advance, ensuring valuable content for listeners.
• Overhauled the entire course, updating it to 2023 standards for a more gamified experience.
• Simplified the membership structure by offering a single monthly payment for access to all resources.
• Successfully authored and published a book, achieving number-one status on Amazon.

Looking Forward to 2024

• I acknowledge the challenging yet rewarding aspects of the past year.
• I’m expressing my gratitude to my team (Shayne, Cheryl, and Nicole) and nurse writers for their contributions.
• Outlines the focus for 2024: Growth. My goal is to help more individuals and companies through expansion.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

Welcome back to another insightful episode of The Savvy Scribe podcast. We’ve invited marketing expert Tracey Munn to share new SEO growth strategies and how to implement them to help your business succeed in marketing.

Joining us today is Tracey Munn, an Australian marketing psychologist, award-winning Google Partner and digital marketing all-rounder specializing in brand growth strategy. She is based in Australia, but working with clients in the US.

Implementing SEO Growth Strategies and More Key Takeaways:

1. Cookie-cutter solutions often don’t work in business, and understanding the business owner’s personality, goals, and customer interactions is crucial for effective strategies.
2. This conversation focuses on SEO growth strategies for podcasts, but many principles apply to other businesses as well.
3. Keyword research is essential to understand what people are searching for related to your podcast. Use tools like Wordtracker for this purpose.
4. Long-tail keywords can be valuable, but don’t shy away from targeting high-volume keywords if they are relevant to your content.
5. Transcripts of podcast episodes are essential for SEO and accessibility, helping Google index your content and catering to a broader audience.
6. Having a website for your podcast is crucial for centralizing information, embedding episodes, and hosting transcripts.
7. Episode titles and descriptions should include relevant keywords to improve search visibility on platforms like Spotify and iTunes.
8. Social media plays a role in SEO as well, as it provides another platform for using keywords and increasing visibility.
9. SEO is a long-term strategy, and measuring its effectiveness can be challenging due to the lack of centralized podcast analytics tools.
10. While AI-generated content like Chat GPT can help generate ideas, it’s essential to use it as a starting point and customize the content to maintain quality and authenticity.
11. SEO practices evolve, and it’s important to stay updated with industry trends a

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!