Ep6: Winning Campaigns - Creating a Super Bowl moment

Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision. 

People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value?

Panel of Speakers:

• Erin Rigby, Senior Public Affairs Officer, Queensland Police Service https://www.linkedin.com/in/erinrigby/
• Lisa Summer-Hayes, Head of Marketing & Audience Development, Queensland Ballet  https://www.linkedin.com/in/lisasummerhayes/
• Anthea Gaffney, General Manager, UnLtd https://www.linkedin.com/in/anthea-gaffney-42156936/
• Megan Henderson, Global Operations Marketing Leader, Flight Centre https://www.linkedin.com/in/megan-henderson-73bb99127/

Panel Facilitator: Rob Hudson, Chief Digital Officer, Auto & General https://www.linkedin.com/in/hudsonrob/   

EPISODE NOTES:

In this panel you will hear:

•  how to identify & create experiences that go beyond your product 
  
  - Understanding trust. Why should you build trust from the first click? 
  
  - Re-framing your audience engagement to elicit long-term loyalty 
  
  - What emerging technologies will enable you to deliver more to your community? 
  
  - Humanising automation for personalisation

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events and Something Digital These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn 
to get new episodes as they become available. 

It's been six months since Facebook pulled the rug out from underneath brands and publishers. They put it back quickly but make no mistake, it will happen again and no platform is immune. Learn where the good brands are focusing their content efforts, how or if they changed tack during the past six months, and what's in store for their future content strategies and tactics.

Panel of Speakers:

• Jarrod Price, Head of Brand & Product Marketing, RACQ https://www.linkedin.com/in/jarrodprice/ 
• Ashton Tuckerman, Chief Marketing Officer (CMO), Gathar https://www.linkedin.com/in/ashtontuckerman/
• Jessica Dorey, Content Strategist, simPRO https://www.linkedin.com/in/jessica-dorey-b22881b1/
• Lily Woodhouse, Content & Marketing Strategist, Deloitte Digital  https://www.linkedin.com/in/lilywoodhouse/

Panel Facilitator: Kurt Sanders, The Content Division https://www.linkedin.com/in/kurtsanders1/   | Twitter  @sanderlands @thecontentdiv

In this panel you will hear:

• Case studies form brands that fearlessly focus their content effectively
• What changes you need to make to how you create and use content
• What data and privacy considerations you need to be across for your business

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn 
to get new episodes as they become available. 

Customer-centric philosophy has changed the game of acquiring, serving and retaining customers. Modern businesses treat their customers as segments of one, personalising the customer journey at every stage, and doing what’s right by customers to continually build their loyalty. We know this increases customer lifetime value, satisfaction and profitability, but with limited resources, how can we reorganise our businesses to build customer centric cultures, strategies and ways of working.

Panel of Speakers:

• Kirsty Robinson, Head of Experience, VMLY&R LinkedIn 
• Tracy Whitelaw, Chief Digital Officer, LGAQ LinkedIn
• Emma Egerton, Customer Strategy Lead, The Lumery LinkedIn

Panel Facilitator: James Gauci, Digital Director, PPQ LinkedIn | Twitter: @jamesgauci

We’ll discuss:

• How customer centricity measurably impacts profitability
• Case studies of successful customer-centric organisations and projects
• Why the traditional models for determining the value of customers are flawed
• How to develop a customer-centric strategy
• How to foster a culture that sustains customer centricity
• How to use customer lifetime value (CLV) and other customer-centric metrics to make smarter decisions
• The building blocks of customer centricity: the people, processes and technology you need in place to ensure success
• How to leverage your existing technology and data for more customer-centric outcomes
• How customer centricity aligns with consumer data rights and corporate social responsibility

If you're a B2B marketer, most of your conversations revolve around the sales team's targets and their collateral needs (read: fliers). 

But the data clearly shows B2B companies that focus more resources on building their brand profile win more sales, more often, at a better price, and for longer periods of time. So how do we break our obsession with sales to create better brands that sell more?

Panel of Speakers:

• Kirsty Jackson, Marketing & Community Director, Freelancing Gems LinkedIn 
• Mark Ryan, Manager, Engagement, Mater Education LinkedIn
• Tyson Cobb, CEO, Practice + Pixels LinkedIn

Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdiv

During this panel, you will learn:

• The stats behind building successful B2B brands
• How to sustainably split your budgets so brand development gets as much love as sales
• Case studies about B2B companies that have supercharged sales through creative brand executions
• The kind of content that resonates with buyers in the B2B landscape

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn 
to get new episodes as they become available. 

COVID-19 threw us for a loop in 2020, shaking the office working model to the core. As many in the marketing and digital industries were forced to work from home full-time, the rulebook for connecting, motivating and leading teams has well and truly been thrown out. Or has it?

Panel of Speakers:

• Laura Campbell, Partner, Deloitte Digital LinkedIn
• Iain Calvert, Ecommerce Consultant & Trainer, Boom - Aussie Ecommerce Training LinkedIn
• Brett Wiskar, Chief Future Officer, Wiley and Co. Pty Ltd  LinkedIn 

Panel Facilitator: James Gauci, Digital Director, PPQ LinkedIn | Twitter: @jamesgauci

EPISODE NOTES:

As we venture into the new normal where lockdown might strike at any time, what does teamwork look like for marketers, digital professionals, and businesses more generally?

Join our expert panel as we discuss:

• Then versus now: what changed, and what will stick?
• All office, all remote, hybrid: what's the best approach?
• Managing the psychological impact of working from home
• Working with individual preferences 
• How to find remote work
• How to lead and manage distributed teams effectively
• Remote collaboration best practices
• Business continuity, and how to keep it together when lockdowns strike

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn 
to get new episodes as they become available. 

The game has changed, or has it? Where should businesses focus their marketing strategy efforts as we head into a new year that promises only one thing: no promises! Hear case studies from brands that did game-changing work during the COVID lockdown, and find out where they think things will head in the new but uncertain year ahead. 

Panel of Speakers:

• Tim Cochrane, Head of Experience & Marketing, Goodstart Early Learning LinkedIn 
• Clare Dale, National Campaign & Strategy Manager, Game Development, AFL LinkedIn
• Jess Daly, General Manager, Strategic Marketing and Communications, Royal Australian College of General Practitioners (RACGP) LinkedIn

Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdiv

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn
to get new episodes as they become available.

As we still work our way through COVID-19, personal branding is more important than ever. How we present ourselves online may be the only way people find and connect with us moving forward.  Our panellists all offer a unique viewpoint on how to make the most of your digital presence to further your career, attract new clients or simply spread the good word about your work. 

Panellists include:

• Mike Swaby, Strategy Manager, Telstra Enterprise LinkedIn | Twitter @mikeswaby | Insta @mikeswaby
• Sally Prosser, Voice Coach LinkedIn | Twitter @sally_prosser | Insta @sallyprosservoice | TikTok @sallyprosservoice
• Nicolette Baker, Marketing Leader, MST Global & Personal Brand Strategist and Owner, the nb effect LinkedIn | YouTube @Nicolette Baker

• Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven 

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn 
to get new episodes as they become available. 

Identifying vulnerabilities and protecting yourself.

Join us as we discuss how you can take small steps to prevent data leaks, understand cyber-crime tools and empower yourself protect your digital life. Poor cybersecurity is impacting businesses of all sizes, it is not only embarrassing, but can have financial consequences and permanently damage your brand. 

The more you know, the less likely you are to be a victim. Knowledge is power!

Panellists include:

• John Powell, Principal Security Consultant, Telstra Purple LinkedIn | Twitter: @JohnPowell_JP
• Matt Butts, Information Security Professional, Baytech LinkedIn
• Jon Melloy, Head of Business Development, Practice Protect LinkedIn | Twitter @PracProtect

Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven 

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn 
to get new episodes as they become available. 

Google Ads, artificial intelligence, digital display ads that are never clicked - all the technology in the world has put customers at our fingertips, but have we sacrificed truly creative solutions for the allure of hyper-targeted technological solutions? Are we still building amazing, effective brands built on differentiation and distinctiveness, or do we rush to silver bullet tactics?

Panellists include:

• • Nick Pritchard, Founder and Eternal Optimist, Nick Did This LinkedIn
  • Scott Oxford, Creative Director, New Word Order LinkedIn
  • Hayley Worley, Co-Founder, The Sheet Society LinkedIn
• Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdiv
  
  

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn 
to get new episodes as they become available. 

What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers with smaller budgets and resources. This panel will explore the current state of data-driven and personalised marketing to provide consumers with targeted products and services.

Panellists include:

• Erin Core, Head of Marketing – Artistic, Queensland Ballet LinkedIn | Insta @qldballet
• James Wawne, Director - Strategy & Data, Venntifact LinkedIn | Insta @venntifact
• Brooke Jamieson, Experience Lead & Data Scientist, PlaceOS LinkedIn | Insta @brooke__jamieson

Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn 
to get new episodes as they become available.