Episode 021 - What is Profit First?

Dive into the ever-shifting realm of AI with us as we explore its profound impact on various industries, from marketing to art generation. Join Mary as she delves into her recent journey through an AI marketing certificate course and our anticipation for an upcoming immersive experience in Chicago. Together, we'll unravel the potential of Adobe Firefly in democratizing opportunities for small businesses, drawing parallels to the game-changing impact of Photoshop.

But the conversation doesn't stop there. Let's delve into the fusion of AI and creativity, inspired by the poetic lyrics of Counting Crows. We'll ponder over the evocative imagery AI tools like Adobe Firefly can conjure, envisioning how they can enrich the realms of art and education. Through our discussion, discover how embracing AI can not only transform industries but also empower you to maintain authenticity and elevate your creative endeavors to new heights.

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

This week we've got a special bonus episode! Listen in on our interview with our friends at Retouch Up as they tell us all about their latest product launch. We're talking game-changing strategies for every high volume shutterbug out there—from wedding wizards to corporate headshot heroes. Imagine the freedom of having RetouchUp's trusted experts refine your photos, giving you more time to focus on what you love while still delivering top-tier results to your clients. We dissect how this can be a seamless addition to your packages and more. Learn more about this launch at http://retouchcards.com/

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

We're back from Imaging USA and ready to dish! Ever wondered what goes on behind the scenes on awards night? Tune in for a little peek behind the curtain and post convention wrap up from our perspective. 

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

It's that time again! It's our Imaging USA pre show where we talk everything you need to know Imaging USA. We give our tips on everything classes and tradeshows this episode. We can't wait to see you all in Louisvile! 

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

Have you ever wondered how photographers tackle the daunting task of pricing, especially for massive jobs? We share unique techniques, emphasizing not quantity, but quality, and the significance of setting a day rate or a half-day rate. We also sheds light on the importance of shot lists or storyboard lists, the challenges of managing copyright issues, and the art of juggling quantity, quality, and costs with finesse. Experience the thrill of being in tight spaces like a veterinary hospital surgery room and how the need for flexibility is paramount.

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

As photographers, we understand that capturing an authentic image goes beyond just snapping the perfect shot. We discuss our approach to creating a stress-free environment for our clients, especially when it comes to headshots, and how we masterfully balance it all without offending them.

Now, let's talk about something we've all encountered - red flags. In the photography world, they can make or break a client relationship. We reflect on our experiences, sharing insights on how we navigate the tricky landscape of client expectations, budgets, and the importance of staying true to our business model. We emphasize the value of digital files, why artists need to value their work, and how one client's experience can open doors to new opportunities.

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

There's no instant gratification to this one. Sometimes you've got to plant the seed and keep checking in to see if it takes. This week we talk about some long term seeds we've planted and how they are doing. Tune in! 

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

Have you ever been perplexed by unusual brand collaborations? So have we! We explore the controversial collaboration between Rowing Blazers and Target and the recent Louboutin x Marvel collection. Discussing the potential interests and lifestyle of the ideal client for such collaborations, we also examine the concept of brand confusion and the importance of putting client loyalty over financial gains. Come along for an episode that's as entertaining as it is insightful.

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

We reveal our secret weapon for staying relevant and on top of mind - email marketing. Guiding you through our strategies, we share the how-tos of weekly newsletters, maintaining an updated email list, and categorizing your audience for targeted marketing. You'll glean insights on how to handle the inevitable unsubscribes and abuse reports, and learn to navigate the delicate balance of timing your communication perfectly. 

Our conversation doesn't stop there. Strap in as we explore the intriguing world of Artificial Intelligence (AI) in writing and marketing. Unravel the potential of AI as a time-saver and productivity booster, as we delve into its ethical implications and the criticality of personalizing it. Together, let's discover how AI can transform your marketing content and brand identity creation process. Remember, the future of AI is in our hands, and using it responsibly is key. So, tune in, let's unravel the future together.

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

Fresh from our trip to check out Louisville, with its blend of pet-friendly spaces, hospitable hotels, and a convention center that has us pumped for Imaging USA in January, was a delight to explore. Not to mention the culinary paradise the city is - take it from us, you don't want to miss out on the Mexican restaurant with the out-of-this-world color harmonies in their dishes.

Switching gears, let's talk mood boards for photography styling, something we've been immersing ourselves in lately. It's been a journey of creative exploration - thanks to Canva, we're putting together inspired family looks, drumming up style themes that range from an edgy looks to formal. But don't think we're resting on our laurels. Staying current in the ever-evolving photography field is a tricky task, and that's where artist projects come in - an effective platform to test out fresh ideas. Remember, it's all about showing the clients what they want, and we're here to help you do just that! So sit back, get comfortable, and let's jump right into this creative whirl!

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.