Episode 10 | Dr. Crawford Loritts

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Sally Bethea, the Founding Director and Riverkeeper of Chattahoochee Riverkeeper and author. Born and raised in Atlanta, Sally spent 30 years setting up and leading the non-profit that protects and preserves the 430 miles of our vital Chattahoochee river – which weaves through the state of Georgia and Atlanta.   

Topics in today’s interview include lessons on how the non-profit started, stories around Chattahoochee’s cleanup and turnaround, the best locations on the Hooch, ways to continue the progress and much more!      

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

In this episode, we discuss…

1. How the founding Riverkeeper of the Chattahoochee was created in 1994. (1:30)

2. The geography of the Chattahoochee.  (3:51)

3. What is the most underrated location on the Chattahoochee along with the most overrated. (15:26)

4. Smart construction on the Chattahoochee. (19:22)

5. The inspiration behind writing “Keeping the Chattahoochee, Reviving and Defending a Great Southern River”. (21:08)

6. How did you know your job was done? (27:59)

7. How YOU can get involved.(29:19)

8. Alan Jackson’s song about the Chattahoochee – any coincidence? (31:37)

9. How the cultural influence of the Chattahoochee brings Georgia together. (31:53)

10. Why Atlanta? What has Atlanta done for you? (34:03)

 

Resources discussed in this episode:

Ted Turner’s Foundation and his daughter provided the first round of funding to kick-start the CRK

New Executive Director Jason Ulseth

The Atlanta Women Who Saved the Chattahoochee trailer

Keeping the Chattahoochee: Reviving and Defending a Great Southern River (UGA Press link to purchase)

 

How you can get involved: 

Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio. 

 

Where you can find us:

Website: www.atlstory.com

Twitter: @theatlantastory

Instagram: @theatlantastory

YouTube: Here

Subscribe to the newsletter here.

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Brian McGowen, President of Centennial Yards. Born in the Bronx, raised in New Jersey, and educated in California, Brian McGowen has been bi-coastal for the majority of his life. His career has spanned between public and private sectors dating back to his time in California, to DC, and culminating in Atlanta. Now, he’s leading Centennial Yards which is an 8 million square foot mixed-use development preparing to bring a gravitational force of energy including dining, entertainment, housing, and office to the gulch.   

 

Topics in today’s interview include lessons learned while working for the Governator, Arnold Scwartzenegger, what makes a successful public-private partnership, Centennial Yards’ progress and origin story, and much more!      

 

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

 

In this episode, we discuss…

1. Brian talks about his experience in economic development, including working with the private and public sectors and the language barrier that exists between them. (03:48 - 06:19)

2. Brian shares his experience working in the Obama administration and the connections he made during that time. (14:49 - 17:12)

3. Brian discusses his time at Invest Atlanta and the projects he worked on, specifically focusing on downtown development. (22:16 - 26:45)

4. Brian explains the origin story of Centennial Yards and how it came together, including the involvement of Steve Coonan, the President of the Hawks. (33:03 - 37:48)

5. Brian talks about the challenges faced during the development of Centennial Yards and the timeline for completion. (37:48 - 41:51)

6. Brian discusses what's after Centennial Yard’s when the mission is accomplished. (55:52-58:07)

7. Why Atlanta and what has Atlanta done for you? (58:07-59:55)

Resources discussed in this episode:

Centennial Yards: https://centennialyards.com/

 

How you can get involved: 

Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio. 

 

Where you can find us:

Website: www.atlstory.com

Twitter: @theatlantastory

Instagram: @theatlantastory

YouTube: Here

Subscribe to the newsletter here.

 

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Victoria Lemos, Founder of Archive Atlanta. Born and raised in New York, Victoria moved to Atlanta 18 years ago and since then has become a prolific podcaster through Archive Atlanta. Two hundred and thirty episodes later, Victoria has covered everything from the most underrated neighborhood – which we discussed, to the quirky stories in the cracks and crevices of Atlanta’s history rarely told.  

 

Other topics in today’s interview include, the three buildings everyone in Atlanta should visit, the best park, why she gravitates towards specific stories, how history rhymes with the past today, and much more.  

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

In this episode, we discuss…

1. Why Victoria started the Atlanta Archive. (1:35)

2. Do the subjects drive the time period or does the time period drive the subjects? (4:55)

3. Let’s talk about zoning. Can you share a primer for our listeners who may not know the importance of it today and the historical significance as well. (6:14)

4. The most interesting cemetery to you? (7:26)

5. The 3 buildings that everyone visiting Atlanta must visit? (8:58)

6. How do you come across the buildings? (10:54)

7. Favorite park and why? (21:37)

8. What’s the pink house behind the new Chic-fil-a on Peachtree Street and Collier Road? (45:28)

9. What archives or time period should get more attention but does not?

10. Why Atlanta and what has Atlanta done for you? (52:42)

 

Resources discussed in this episode:

Archive Atlanta: https://www.archiveatlantapodcast.com/

How you can get involved: 

Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio. 

Where you can find us:

Website: www.atlstory.com

Twitter: @theatlantastory

Instagram: @theatlantastory

YouTube: Here

Subscribe to the newsletter here.

 

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Kelvin Collins, Vice President of Economic Development of Atlanta BeltLine. Born and raised in Grenada, Kelvin moved to the United States for college and since, has spent the majority of his career in the public sector — mainly in New York City. Before getting the call to move to Atlanta, Kelvin worked for the Small Business Services Department, a major non-profit, as well as in the Bloomberg Administration. Just over 2 years ago, Kelvin decided to relocate his family to Atlanta and join the generational project we all know as The BeltLine.

 In today’s interview, we learn about the current state and future decisions of the BeltLine, what factors are considered into the final stretch of the BeltLine completion - set for 2030, and much more.

 The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

 In this episode, we discuss…

1. How many years did Kelvin spend in NYC and what got him started in economic development? (1:44) 
2. What was Harlem like for Kelvin? (5:39) 
3. What are some things learned from Mayor Bloomberg? (6:34-6:37)
4.  What was the “hook” to moving to Atlanta for the BeltLine? (8:58)
5. Kelvin dives into what being a VP of Economic Development for the BeltLine means and how the BeltLine will become a transformative movement for all of Atlanta. (10:12)
6. What are some cool things happening for the BeltLine right now? (12:28)
7. What is affordable housing to the BeltLine and how does the BeltLine preserve and accentuate it? (19:30)
8. From his perspective as a seasoned New Yorker, Kelvin describes the transition to Atlanta? What’s missing? What’s better? What can be improved? (26:49)
9. Jon asks about the infrastructure in terms of light rail and biking. (33:43)
10. Why Atlanta and what has Atlanta done for you? (38:39)

Resources discussed in this episode:

The Atlanta BeltLine: https://beltline.org/

How you can get involved:

Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio.

Where you can find us:

Website: www.atlstory.com

Twitter: @theatlantastory

Instagram: @theatlantastory

YouTube: Here

Subscribe to the newsletter here.

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Nate Hybl, Founder of Gusto!. Born and raised in Hazelhurst, Georgia, Nate has spent the majority of his career experimenting, crafting, and serving life-giving food through his fast-casual food company, Gusto! What first started out as vast and obsessive research around menu design and branding during nights and weekends, has transformed into a 12 store company with plans to double in unit count over the next 18 months. 

 

In today’s interview, we learn how Nate started Gusto!, what it takes to reinvent yourself, leadership principles he applies across his 450 team members and much more! 

 

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

In this episode, we discuss…

1. The concept of Gusto! and how it actually comes to fruition. (1:30)

2. Why are there not more healthy fast food options? (1:37)

3. Nate discusses the options that were available for business because of his past as an athlete.  (2:21)

4. Jon and Nate talk through what the first 4 years were like? Was their money raised? Did Nate put together the brand first or the menu? (8:53)

5. Leadership principles at Gusto! and how they communicate the values that mean so much to them and the business. (15:20)

6. The parallels or un parallels to being a leader in the athletic field and in business. (20:46)

7. Jon asks about co-founders and who helped along the way? What did that look like in business? (22:20)

8. Nate shares about the art of reinventing yourself. (24:08)

9. Growth and what the growth vision looks like for the future. (29:51)

10. Balancing life with the one and a half year old in the family? And what lessons has Nate learned now that he's a father. (33:48)

11. Recreation - Can Nate beat his brother at golf? (35:54)

12. How does Nate bring his “first life” of an athlete into the Gusto! story now that he has a platform? (39:00)

13. Why Atlanta and what has Atlanta done for Nate? (48:00)

Resources discussed in this episode:

Gusto! 

 

How you can get involved: 

Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio. 

 

Where you can find us:

Website: www.atlstory.com

Twitter: @theatlantastory

Instagram: @theatlantastory

YouTube: Here

Subscribe to the newsletter here.

 

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Nedra Deadwyler, Founder for Civil Bikes. Nedra started Civil Bikes nearly 10 years ago as a way to preserve history while also experiencing Atlanta outside of the normal lens of a car. Her tours are experienced by visitors all over the country who want to learn more about the more silent parts of Atlanta history. When she’s not leading historical tours of Atlanta, Nedra is a social worker as well as serving on the Urban Design Commission for the City of Atlanta.     

 

In today’s interview, we learn why Nedra started this project, what places and people she highlights on her tour, biking culture in the city and much more! 

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

 

In this episode, we discuss...

1. Jon and Nedra came to the realization that walking and biking around a city gives a unique experience. Nedra explains her story learning this perspective. (1:28)
2. Nedra shares insight into the differences in walking between Atlanta and Manhattan. (3:25)
3. Nedra explains how Atlanta changed after she came back to Atlanta in 2010. (4:50)
4. The origin story of Civil Bikes. (7:50)
5. Day one of Civil Bikes. (11:26)
6. How Civil Bikes has evolved over time. (14:35)
7. The extractive nature of the tourism industry and what Civil Bikes does about it. (17:16)
8. Where Civil Bikes tours today and how Nedra designs them. (19:07)
9. Nedra discussed hidden figures in the Civil Rights movement. (23:09)
10. Why Nedra started her program with Universities and what it does. (30:00)
11. Bike safety in Atlanta. (36:45)
12. Nedra discusses progress happening in the urban design commissions. (41:05)
13. Why Atlanta and what Atlanta has done for you? (44:20)

 

 

Resources discussed in this episode:

Civil Bikes

 

 

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Conor Sen, Columnist for Bloomberg. Conor moved to Atlanta from California in 2010 and has documented several trends and market shifts through his popular Twitter account @conorsen. Conor parlayed his popularity into a weekly Column for Bloomberg where his thoughts on housing, economics, and technology can be read each week.      

 

In today’s interview, we get to escape the pay wall and hear Conor’s take on the current housing market, economy, trends in Atlanta, what he does when he’s not writing and much more! 

 

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

 

In this episode, we discuss…

1. According to Twitter, you’re a fan of the Sun Belt.

2. Why Housing? What attracts you to the topic. 

3. How did you start writing for Bloomberg?

4. Can we dissect some of the most interesting pieces over the past 6 months?

5. Why Millennials are following Boomers to the South.

6. A Recession Looks like it suddenly can be avoided.

7. Housing market doesn’t need much for buyers to return

8. Got a granny, build her a house in your backyard.

9. What frameworks do you use to put out a hearty post every week?

10. Your writing includes macro economics, micro economics, trends, surpluses, deficits, how does your process help you keep track of it all.

11. Besides writing, tell us about your day job?

12. Let’s get even more hyper local. You’ve been an Atlanta champion for quite some time. How has the city changed in your eyes? 

13. Why Atlanta and what has Atlanta done for you?

 

Resources discussed in this episode:

Bloomberg

 

How you can get involved: 

Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio. 

 

Where you can find us:

Website: www.atlstory.com

Twitter: @theatlantastory

Instagram: @theatlantastory

YouTube: Here

Subscribe to the newsletter here.

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Yanni Hufnagel, Founder of Lemon Perfect. Yanni started his career in basketball. From team manager at Cornell to Assistant Coaching positions at Oklahoma, Harvard, Vanderbilt, and Nevada, Yanni is a student of building great teams, recruiting the best, and leaving it all out on the court. Five years ago a spark was ignited around the idea of building a premium, healthy, and delicious water brand. That brand, headquartered out of Atlanta, is called Lemon Perfect and can be bought nationwide. 

 

In today’s interview, Yanni shares stories about his lessons and decisions from his basketball career that helped him build one of the fastest growing water brands in the country and much more!

 

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Zac Harrison, Founder of Fresh Harvest. Over ten years ago, a cross country bike trip sparked the desire to deliver locally grown food to the doorsteps of consumers. Today, Fresh Harvest supplies Georgia grown food and produce to over 3300 households every week through their sourcing and operations.    

 

In today’s interview, Zac shares stories from Fresh Harvest’s beginnings, clever ways to raise food conscious kids, how he builds culture with over 70 employees today and much more!

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

 

In this episode, we discuss...

1. Zac Harrison started Fresh Harvest after a cross country motorcycle trip led you to an organic farm. He shares details of his trip and what led to the creation of Fresh Harvest today. (1:19)
2. How Zac decided to commit to food delivery (7:20)
3. How does Zac look at growing the business? (10:45)
4. Who is Zac’s Ideal customer? (13:33)
5. Zac shares details into the ‘basket’ style of buying groceries at Fresh Harvest. (15:45)
6. Zac delves into the numbers aspect of baskets delivered and the difference in price. (17:30)
7. How Zac fell in love with healthy food and organic produce. (20:11)
8. For the average shopper at Kroger or Publix, what should they know about food that they likely don’t? (23:02)
9. How is the problem of waste being solved in other cities? Is it at all? (27:30)
10. You’ve built a strong online brand, can you share more about how you develop culture internally? (28:51) 
11. Where does Zac see the future of grocery shopping? (33:19)
12. There has been amazing growth for Fresh Harvest
13. over the past 10 years. Does Zac want to continue expanding or stay where he is now? (36:00)
14. Zac goes into the ‘Share the Harvest’ program and what it entails. (37:20)
15. How Zac instills a food conscious mentality with his children (39:15)
16. Fresh Harvest likely would have been successful in any city. Why Atlanta? What has Atlanta done for Zac? (41:36)

 

Resources discussed in this episode:

Fresh Harvest

 

How you can get involved: 

Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio. 

 

Where you can find us:

Website: www.atlstory.com

Twitter: @theatlantastory

Instagram: @theatlantastory

YouTube: Here

Subscribe to the newsletter here.

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Cherie Kloss, Founder of SnapNurse. After spending 10 years as an anesthetist, Cherie transitioned careers to be a tv producer and then a technology founder. Through the personal pain she experienced finding, scheduling, and getting paid as a healthcare worker, Cherie started a software company learning how through online education and Youtube videos. Today, SnapNurse generates over $1B in revenue and is one of the fastest growing companies in the country.    

In today’s interview, Cherie shares stories on how she came across the idea and opportunity to found SnapNurse, what lessons she teaches her children to make them more entrepreneurial, major trends and transitions occurring in the nursing industry, and much more. 

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

In this episode, we discuss...
Did Cherie always know she wanted to be an entrepreneur? (1:30)
Why Cherie started her journey in the medical field (2:15)
What Cherie would do today to raise the new generation to be entrepreneurs (3:18)
There’s thousands who have an entrepreneurial idea in the back of their mind. What made Cherie different? (5:01)
Why Cherie swapped to reality TV, and how she transitioned. (6:21)
Was there a big, long term goal in reality TV, or was it more about living to the fullest? (9:40)
What were the signals that Cherie saw that TV was transitioning to online streaming networks? (11:50)
How Cherie created her own curriculum for self-taught entrepreneurial expertise (15:22)
Cherie shares insight into time management while transitioning from a producer to an entrepreneur. (16:26)
How Cherie went through the process of building her team and company (20:14)
Cherie discusses the budgeting process in the early stages of SnapNurse (21:47)
The importance of authentic demand. (23:20)
The story behind the name and early stages of SnapNurse (24:19)
Healthcare has changed a lot over the last 3 years. How has COVID affected the staffing industry and healthcare as a whole? (26:51) 
Cherie discusses the growth of SnapNurse from 2017 to 2021 (30:08)
Where Cherie sees nursing 5 years from now (33:57)
Going back to SnapNurse, Cherie shares insight into the fundraising process and scaling. (38:20)
What is the future for SnapNurse? (40:16)
What is the future for Cherie Kloss? (43:02)
How does Cherie view the term “the American Dream” (45:30)
Cherie’s view on higher education, and its strengths and limitations (48:15)
Why Atlanta and what Atlanta has done for you (50:47)

 

How you can get involved: 
Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio.