Episode 139 - The Power of Effective Online Advertising With Mike Edge

Don't get to the end of this year wishing you had taken action to change your business and your life.
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Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 

In this installment, Lucas and David welcome Brian Walker of Shop Marketing Pros to discuss the intricacies of marketing for repair shops. Brian shares his expertise in creating keyword-rich pages and blogs to optimize search engine visibility without falling prey to keyword stuffing. Meanwhile, the hosts candidly discuss the challenges of de-escalation in confrontational situations, with Lucas sharing a personal narrative that underscores the importance of maintaining composure to prevent violence.

00:00 Kim's comment led to Crocs helping foot pain.
09:54 Substitute pork fried rice with bread quinoa.
15:03 Consolidate podcasts, creators, and audience for unity.
16:29 Encouraging trainers to submit their classes.
21:44 Frustrated customer finds express check-in solution.
28:17 Determining realistic SEO expectations through initial queries.
37:22 Notepad for questions helps create relevant content.
38:40 Saves time by creating detailed content once.
46:14 SEO and social media build business authority.
50:38 Google favors quick oil change over auto repair.
56:35 Embarrassed by past altercations, knows capabilities.
01:03:52 The Sheriff's department confirmed past aggressive behavior.
01:05:31 Conflict escalates; should have called authorities.

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 

In this engaging discussion, Lucas and David welcome Stan Stokes of Iron Fist Consulting. With over two decades of experience, Stan offers valuable insights into the art of converting customer calls into successful appointments, underscoring inefficient industry standards and the imperative to dissect consumer behavior. 

Drawing from the advanced use of AI and call analytics, he delves into the power of tailored communication in enhancing conversion rates. The trio also explores the significance of assessing employee roles and strengths, an area where Stan foresees breakthroughs with his upcoming employee performance prediction platform. Additionally, they address the broader industry challenges, like the shift toward instant gratification in customer service, reflecting on the strategies required for transitioning and scaling up automotive service facilities. 

00:00 Encouraging introverts to build a supportive network.
10:21 Frequent head injuries from moving too fast.
12:32 Chasing rabbit hit a tree, knocked out cold.
21:12 Layoff led to a career change into digital marketing.
24:52 Marketing tracking is crucial for proactive strategy.
28:56 Implementing transcription technology, creating training content summary.
33:54 People are key, using assessments for potential.
41:04 Seek assessment for cultural fit and collaboration.
48:23 Transitioning from small to large business challenges.
51:05 Shop owners eliminate problems by addressing issues.
55:20 Analyzed industries where commitment equals 100% stick.
01:00:25 Enhance consumer engagement through personal interaction.

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 

In this episode of Changing The Industry Podcast, hosts Lucas Underwood and David Roman sit down with Murray Voth, a veteran consultant to the industry. Murray emphasizes the critical nature of business expenses, urging listeners to consider every aspect, like rent, insurance, and staff benefits, before jumping into business ownership. He also delves into the importance of customer service experiences and how they're shaping modern automotive shops. The trio discusses technicians' responsibilities in recommending necessary repairs and the legal and moral implications of shirking them.

00:00 Plans to do something in Canada, training differences.
06:05 Jeff's location is pretty, no reindeer necessary.
14:34 Jeff mentioned the challenges of legalizing pot in states.
21:14 Encourage friends to value their services more.
25:55 Focus on efficiency to avoid burnout and struggles.
30:07 Phone payments, unknown experience leads to surprise.
36:44 Entrepreneurs grew with coaching and reached success.
39:21 Lack of knowledge may lead to risk.
44:50 To lead, go on a purposeful journey.
52:34 Canadian program enables success from 10th grade.
56:58 Encouraging young people to invest in careers.
01:03:35 Addressing repair recommendations and taking ownership of issues.
01:06:19 Same laws apply to shops and courts. The ethical obligation to inspect, not sell.

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 

In this episode, Lucas and David sit down with industry expert Rick White to delve into the intricacies of running a successful automotive business. Rick articulates the necessity of establishing solid relationships with customers, turning them into loyal, repeat clients. He expounds on the importance of shop owners transforming their mindsets from mere technicians to full-fledged business operators, emphasizing self-education and financial preparedness. Moreover, the trio explores the rising labor rates in the industry, with Rick advocating for shop profitability and the well-being of the team.

00:00 Concern about return on investment for staff training.
06:34 Media redefining recession due to economic impact.
11:11 Teach clients to think critically and independently.
18:54 Protect company account from possible lawsuit claims.
25:18 Aim for a million, face disappointment, and stress follows.
28:40 Outsourcing tasks, but responsibility remains a burden.
36:57 Man refused to manage stores for low pay.
41:43 Building trust through structured conversation is essential.
46:40 Woman suing shops works for coaching organization.
52:36 Couple helps friend change business, faces obstacles.
56:57 Ensure learning sticks with effective coaching methods.
01:02:23 Shop owners are understanding business, raising labor rates.

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 

In this episode, Lucas Underwood welcomes Laura Gay and Chad Smith of Consolidation Consultants to delve into the intricacies of selling collision shops. Laura underscores the vital importance of obtaining a proper business valuation before selling, cautioning shop owners about the sale's potential financial complexities and tax implications. Chad Smith shares his rich experience, emphasizing the need for shop owners to prepare for business consolidation well in advance and to prioritize maintaining a competent, fully-staffed team to enhance the shop's appeal to consolidators. The discussion concludes with Lucas sharing a personal anecdote highlighting the necessity of a well-thought-out exit strategy. 

00:00 Shop owner buys equipment from failing business.
06:39 Business owners must prepare and avoid neglecting management.
11:33 Owners have different ways of managing businesses.
18:20 Consolidators seek large, profitable, fully-staffed shops.
21:38 More focus on employee-centric integration is essential.
28:47 Shop owners getting unsolicited business offers.
32:21 Understand key financial implications before selling the business.
39:09 Technicians' high wages lead to disloyalty and layoffs.
48:07 Passion for technical work led to business success.
50:21 Resistance to retooling creates industry education disparity.
57:33 Initially sold to avoid work, but returned.
01:00:18 Business owners should plan for emergencies.

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 

In this episode, Lucas Underwood is joined by Jimmy Purdy to dive into the challenges and complexities of the automotive repair industry.

Jimmy shares valuable insights on the essential business practices that must be addressed, such as taxes and bookkeeping. Drawing from a painful personal experience, Lucas highlights the importance of calmness and rationality when facing business troubles. Both hosts stress the detrimental effects of emotional decision-making and the significance of having a solid vision for any business venture.

00:00 Promote active listening to foster genuine conversations.
06:07 "Automotive trade show sparks new ideas."
10:35 Apologize if needed, but it's expected.
17:18 Dined at Gordon Ramsay's; no yelling expected.
25:52 Need to improve the industry's image professionally.
29:32 The Auto repair industry is moving in a good direction.
32:56 American savings are at an all-time low, raising concerns.
37:26 Anxiety is defined as fear of something irrational.
44:04 Advisors learn communication and perspective without emotion.
49:48 Recognize weaknesses and strengths for business success.
56:45 Struggled with back pain, stress, and work.
59:04 Product success hinges on appealing to consumers.

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 

In this episode, hosts Lucas Underwood and David Roman welcome Bret Fadely to explore the complexities of lifestyle choices and the impact they have on well-being. 

Amid humor and candor, the trio dives into the challenges of maintaining sustainable eating habits, with Lucas sharing his personal struggles with impulse control and David offering advice on avoiding diet exhaustion. Furthermore, Bret brings a significant update on the association's event planning, emphasizing the active involvement of the board of directors and the positive changes leading to increased attendance. 

00:00 Calling Mike for information about a story.
06:04 Agreement to say "drains" instead of "holes."
08:06 Water park slide is unsafe for those over 250.
10:54 Myrtle Beach is dangerous; a shooting incident is described.
15:36 Reckless driving leads to avoidance of accidents.
19:23 Annoyed by improper zipper merging on roads.
20:38 Traffic studies show small delays cause big impacts.
25:27 Reckless driver in clapped out vehicle endangering others.
28:13 People continue smoking despite serious health risks.
31:55 Reject fear of aging and incontinence.
33:07 Overseas reporter diagnosed with thyroid cancer.
38:38 Man accidentally loses glass eye, shares experience.
39:27 Regretting smoking cigarette with diesel oil.
43:25 Marketing association, spreading the word, making changes.
47:02 Hesitant about plans due to busy schedule.
49:48 Ate a lot, then had a caramel apple.
55:14 Food is fuel, calories in, calories out.
55:59 Enjoy food and travel for unique dining experiences.

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 

Lucas Underwood and David Roman welcome the founder and CEO of AutoOps, Steven Fafel for a deep dive into the complexities of workplace motivation and compensation. 

Steven weighs in on how background shapes attitudes towards money and professional contentment, narrating the subtle dance between ethics and earnings in the auto industry. Lucas introspects a paramedic's dual life as a rock climber, symbolizing the balance between passion and livelihood, while David shares the story of Cameron Haynes to reinforce the notion of working to fuel personal pursuits. The trio engages in a lively debate on the auto shop pay structures, contrasting salary with commission-based models, and the implications on staff motivation.

00:00 Desire for faster, touchscreen tablets persists.
04:20 OE subscription provides accurate and reliable data.
07:44 Dealerships prioritize data for sales opportunities.
10:20 Expect complacency in demanding work environments.
12:42 The Commission structure should align with company values.
18:16 Incentivizing staff can improve trust in sales.
19:41 Neglecting to schedule impacts the shop's work and revenue.
22:20 Choosing fulfillment over money, pursuing meaningful activities.
27:50 Disruptive car service leads to customer compensation.
30:29 Workers unload quickly, stacking boxes efficiently.
35:00 Trump's persona and fame lead to danger.
35:43 Appreciate the chat, I always enjoy it.

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 

Bryan Pollock of ScannerDanner.com joins Lucas Underwood and David Roman in this episode. They tackle the consequences of taking political action while also diving into the personal toll of cancer and the somber reality of existence. Along with these heavy themes are tales of encounters in the wild, reflections on the acquired tastes of game meat, and an anecdote-driven evaluation of various "gastronomic" experiences.

00:00 Trapped in enemy territory, preparing for action.
05:04 Hunting, bear scratch, grunting, wet dog odor.
07:05 Self-defense: avoid the situation and retreat.
13:08 Deer taste like what they eat.
15:07 Friends have chickens, some as pets, others for food.
18:03 Planned meal at Holiday Inn with Mr. Johnson.
20:36 Enthusiastic about sushi and sausage with coleslaw.
24:00 Ensure empty space; get a faster two-terabyte hard drive.
28:52 Frustration with gaming and shortcuts, embarrassment.
31:26 Observation of disappointment and multiple photo zoom-ins.
35:24 Deeply empathizing with Tim Kite's cancer battle.
37:42 Filler phrases to maintain conversational flow.
41:06 A News reporter discovers cancer through an on-air message.
44:16 Concerns about colon cancer and preventive health.
47:19 Watching Shelly suffer, feeling empathy, sharing the burden.
50:16 Fitting in training, research, and networking daily.

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 

In this bonus episode, Lucas and David welcome guest Yaron Saghiv, Chief Marketing Partner at UVI. Yaron divulges the advancements of AI in vehicle diagnostics, detailing the precision of underbody scanning and the importance of differentiating between smart AI and catalog-based machine learning. 

David and Lucas reflect on the potential of deep learning to revolutionize the auto repair industry, speculating on its capability to standardize diagnostics and enhance the customer experience. As Yaron shares about UVI's partnership with major car manufacturers and the technology's role in improving safety and efficiency, the trio contemplates the future of vehicle inspections and maintenance.

00:00 Israeli UVI partner creates innovative car scanners.
05:15 Uvi started with under-vehicle scanning technology.
07:29 Scaling operations, improving consistency and standardization.
13:09 OES recommends tire replacement after four years.
14:20 Customers neglect spare tires, resulting in issues.
19:08 Vehicle recording, AI applications, and analysis tools were discussed.
20:58 Fascination with machine learning and automotive sensors.
25:57 Analyzed car parts to detect plastic pollution.
27:55 Impact of advanced engine technology in industry.
32:01 AI identifies recurring trends in sales data.
35:01 People have a tendency to crook but appreciate transparency.
38:48 Capture license plate, VIN number, and vehicle history.
42:10 Company's focus, achievements, and partnerships in tech.
45:10 Solution for installing equipment in various locations.
47:41 Maximize profits by utilizing the system strategically.
52:37 Consider hiring someone to save time. Marketing potential.
53:39 Upgrade to vehicle scanning for marketing purposes.
57:20 Find information online at uvi.com or email info@uvi.com