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    Episode 147: Realizing the Value of your IP Assets with Mitch Axelrod

    enJuly 17, 2023
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    About this Episode

    For Episode 147 of the Wealth On Any Income Podcast, Rennie is joined by Mitch Axelrod. Mitch is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall St. Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, executive briefings, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, intellectual property, and life skills.

    Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame, and Harvard. He has helped his clients generate $3 billion of revenue.

    Do you know the value of your intellect and IP (intellectual property)?

    In this episode, Rennie and Mitch cover:

    02:20 How Mitch’s experience as a 16-year-old helped him to create his life’s mantra that still serves him today.

    03:58 Mitch gives away 10% of his time each year and has helped hundreds of others – he believes that time is irreplaceable and extremely valuable.

    05:16 Simplicity is the ultimate sophistication, and how Mitch likes to reduce things to an elemental level.

    06:01 The two target markets that Mitch works with and how he helps them to generate millions of dollars.

    07:39 An example of how Mitch threw away the box to sell a chapter of his book for the same value as his whole book.

    09:21 Mitch shares with us his biggest business failure and how that led him to embrace doing what he loved.

    10:44 The lesson Mitch learned from that is to not be wedded to your ideas – that the way you think something should be may be limiting you to have peripheral vision as well.

    12:51 How to get in touch with Mitch. You can get his video The New Game of Selling & Service by visiting http://www.thenewgameofselling.comor learn to sell, rent and license your IP with his video The New Game of IP visit http://www.thenewgameofip.comYou can also email Mitch directly at MitchellAxelrod@gmail.com.

    13:58 Mitch shares with us why more people don’t throw the box away and realize the value of their intellect and their intellectual property.

    “If I could tell my 30-year-old self something what would I tell them? And fortunately, I had my failure relatively early in my 30’s so I still had time to recover. That bounce-back ability, adaptability, flexibility is more important than ever. You can't get wedded to your ideas, your thinking, I have a full book I've been threatening to come out with for years. I have about 100 original quotes. And one of them is – Is the way you think it should be stopping you from having it the way it could be” - Mitch Axelrod 

    To get Mitch’s videos The New Game of Selling & Service visit http://www.thenewgameofselling.com or learn to sell, rent and license your IP – The New Game of IP visit http://www.thenewgameofip.com 

    You can also email Mitch directly at MitchellAxelrod@gmail.com

    To learn more about Mitch visit http://mitchaxelrod.com/about-mitch/

    If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. 

    AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable programWealth with Purpose’.

    Rennie’s Books and Programs

    https://wealthonanyincome.com/books/

    Wealth with Purpose:
    https://wealthonanyincome.com/wealthwithpurpose

    Rennie’s 9 Days to Financial Freedom program:
    https://wealthonanyincome.com/programs

    Connect with Rennie 

    Websites:
    WealthOnAnyIncome.com
    RennieGabriel.com

    Email: Rennie@WealthOnAnyIncome.com
    LinkedIn: https://www.linkedin.com/in/renniegabriel/
    Facebook: https://www.facebook.com/WealthOnAnyIncome/
    Twitter: https://twitter.com/RennieGabriel
    YouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8Pg
    Instagram: https://www.instagram.com/wealthonanyincome/

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    03:45 The word “retirement” and how it makes Rennie uncomfortable, and how Fritz sees it.

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    07:29 Fritz shares an update on the charity he and his wife run – Freedom for Fido – and how it has grown in the last two years.

    10:45 The things Fritz feels that, beyond a paycheck, need to be considered to position you to have a great retirement.

    12:33 Fritz shares the story of how a friend of his tried to unsuccessfully use his work skills with his wife at home after retirement!

    13:16 How the life changes retirement brings can impact everyone in the household and why discussing that ahead of time is important.

    15:59 Fritz can be contacted via his website theretirementmanifesto.com where he also has over 400 articles that he has written on his retirement journey.

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    RennieGabriel.com

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    LinkedIn: https://www.linkedin.com/in/renniegabriel/
    Facebook: https://www.facebook.com/WealthOnAnyIncome/
    Twitter: https://twitter.com/RennieGabriel
    YouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8Pg
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    11:27 Faith without work is dead – Chellie shares why action is also critical.

    13:28 Chellie shares her biggest failure and the valuable lessons she learned from that experience.

    19:00 How you can contact Chellie by visiting her website https://chellie.com or email her at chellie@chellie.com. By visiting her website you can get her Top 14 Absolutely Amazing Abundance Affirmations.

    19:43 If you would like to sign up for The Wealthy Spirit Facebook Group for $7 for the first 30 days visit: https://chellie.com/the-wealthy-spirit-group/aff/74  use the discount code: dolphingold

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    To sign up for The Wealthy Spirit Facebook Group for $7 for the first 30 days visit: https://chellie.com/the-wealthy-spirit-group/aff/74use the discount code: dolphingold

    If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. 

    AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable programWealth with Purpose’.

    Rennie’s Books and Programs

    https://wealthonanyincome.com/books/

    Wealth with Purpose:
    https://wealthonanyincome.com/wealthwithpurpose

    Rennie’s 9 Days to Financial Freedom program:
    https://wealthonanyincome.com/programs

    Connect with Rennie 

    Websites:
    WealthOnAnyIncome.com
    RennieGabriel.com

    Email: Rennie@WealthOnAnyIncome.com
    LinkedIn: https://www.linkedin.com/in/renniegabriel/
    Facebook: https://www.facebook.com/WealthOnAnyIncome/
    Twitter: https://twitter.com/RennieGabriel
    YouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8Pg
    Instagram: https://www.instagram.com/wealthonanyincome/

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    03:38 The charity that is special to Michael, a local charity in his county called NorthStar.

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    11:14 Michael shares his favorite tip to answer the question ‘What's the one piece of content, what's the one type of marketing story that every company should focus on?’.

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    If you wish to contact Michael visit his LinkedIn profile at https://www.linkedin.com/in/michaelbrenner/

    To get a free PDF of the book, The Content Formula send Michael a LinkedIn message, that you heard him on the Wealth On Any Income Podcast.

    If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. 

    AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable programWealth with Purpose’.

    Rennie’s Books and Programs

    https://wealthonanyincome.com/books/

    Wealth with Purpose:
    https://wealthonanyincome.com/wealthwithpurpose

    Rennie’s 9 Days to Financial Freedom program:
    https://wealthonanyincome.com/programs

    Connect with Rennie 

    Websites:
    WealthOnAnyIncome.com
    RennieGabriel.com

    Email: Rennie@WealthOnAnyIncome.com
    LinkedIn: https://www.linkedin.com/in/renniegabriel/
    Facebook: https://www.facebook.com/WealthOnAnyIncome/
    Twitter: https://twitter.com/RennieGabriel
    YouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8Pg
    Instagram: https://www.instagram.com/wealthonanyincome/

    Episode 154: Helping Family Businesses Plan for Tomorrow with Jeremy Stevenson

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    Outside of business, Jeremy mentors military veterans, advocates for animal welfare, is a car and bourbon enthusiast, and tries to play golf.

    Do you have a family business looking toward the future?

    In this episode, Rennie and Jeremy cover:

    01:49 What Jeremy means by using the word “trying” in regards to playing golf.

    02:24 Why family businesses are so important to not only Jeremy but the US economy, and why he feels it is so important to help them succeed. 

    03:26 Jeremy shares the importance of taking time for succession planning in family-owned businesses.

     04:32 The importance of having clear intentions of what type of transition will be targeted for the business and what the founders’ plans are for their future after that transition takes place.

    06:32 Jeremy’s love for animals and the many ways he supports them, but also his work with military veterans, why that cause is important to him, and how he helps them to transition to civilian life.

    09:10 Jeremy clarifies his target market of family businesses, usually enterprises that have been multi-generational and are typically business-to-business (B2B).

    11:40 How a lot of what Jeremy does is navigate the family dynamics of business governance – as he is usually involved in ending or selling the business.   

    12:28 One of Jeremy’s lessons he has learned is that business partnerships are dangerous and how not all friends or family make good business partners.

    15:25 How you can get in touch with Jeremy by visiting his LinkedIn profile at https://www.linkedin.com/in/jeremy-ibridge/ or calling his phone number 502-741-7852.

    “I can tell you that I saw a stat - not too long ago actually - from a company that I'm affiliated with, that did a polling and it said 81% of business owners that sold or passed their business along wish they would have done more to plan for that scenario. And it's not always about the end goal, but that's kind of like a road trip, you got to know where you're going before you can figure out how to get there. I mean, there's a lot of things you can do in between now and then. How do I grow the business? How do I create a better family harmonious environment so we're collaborative and we're on the same page and all this good stuff, driving towards a focused goal? But you've got to know what that focused goal is, whether it's going to be, at least in pencil form, and an external sale, or it's going to be an internal succession plan passing down to X, and whoever X is needs to be ready to take the reins. So, this stuff doesn't happen overnight. It takes time. Again, the earlier you start, the better, as they usually say.” – Jeremy Stevenson

    To contact Jeremy visit his LinkedIn profile at https://www.linkedin.com/in/jeremy-ibridge/ or his phone number is 502-741-7852.

    If you want to learn more about Jeremy visit his LinkedIn profile at https://www.linkedin.com/in/jeremy-ibridge/

    If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. 

    AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable programWealth with Purpose’.

    Rennie’s Books and Programs

    https://wealthonanyincome.com/books/

    Wealth with Purpose:
    https://wealthonanyincome.com/wealthwithpurpose

    Rennie’s 9 Days to Financial Freedom program:
    https://wealthonanyincome.com/programs

    Connect with Rennie 

    Websites:
    WealthOnAnyIncome.com
    RennieGabriel.com

    Email: Rennie@WealthOnAnyIncome.com
    LinkedIn: https://www.linkedin.com/in/renniegabriel/
    Facebook: https://www.facebook.com/WealthOnAnyIncome/
    Twitter: https://twitter.com/RennieGabriel
    YouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8Pg
    Instagram: https://www.instagram.com/wealthonanyincome/

    Episode 153: How to Pilot Your Offer to Profit with Eli Natoli

    Episode 153: How to Pilot Your Offer to Profit with Eli Natoli

    For Episode 153 of the Wealth On Any Income Podcast, Rennie is joined by Eli Natoli. Eli is an international bestselling author, speaker, and marketing strategist who helps experts scale their income, impact, and freedom and move from one-on-one coaching or consulting to offers where they can sell to many people, without complexity and overwhelm.

    Eli’s simple Pilot to Profit framework has helped thousands of coaches and business professionals sell one-to-many offers, including online courses, membership, and group programs - to the tune of over $40M in sales. 

    Are you ready to pilot your offer to profit?

    In this episode, Rennie and Eli cover:

    01:55 Eli shares with us her journey and why she is now offering her services to her clients.

    03:52 The one-to-many concept that Eli uses and why she loves it!

    05:21 The causes that Eli supports – The Children of Persia (https://childrenofpersia.org/).

    06:17 The type of clients that are drawn to Eli’s Service First Marketing strategy and what that strategy is.

    08:02 What Eli considers her biggest failure, how she overcame it, and what she learned from that experience.

    10:56 A case study from Eli’s Pilot to Profit program and how it isn’t about selling but showing up to help the people.

    13:19 How you can register for one of Eli’s upcoming webinars about pre-selling visit https://elinatoli.com/presell.

    This comes back to the whole idea of really stepping into your prospect’s shoes, and to understand them and not being worried about how you sound and all that - all those things fall into place. Because one of the biggest things, especially people who are heart-centered, like I am, the main thing that I hear from them is - I hate selling. I'm not a salesperson. I always tell them like, you don't have to be a salesperson. I hate selling too. It's not even about selling just show up trying to help the people you're meant to help. – Eli Natoli

    To register for one of Eli’s upcoming webinars visit https://elinatoli.com/presell.

    If you want to learn more about Eli visit https://elinatoli.co/.

    If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. 

    AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable programWealth with Purpose’.

    Rennie’s Books and Programs

    https://wealthonanyincome.com/books/

    Wealth with Purpose:
    https://wealthonanyincome.com/wealthwithpurpose

    Rennie’s 9 Days to Financial Freedom program:
    https://wealthonanyincome.com/programs

    Connect with Rennie 

    Websites:
    WealthOnAnyIncome.com
    RennieGabriel.com

    Email: Rennie@WealthOnAnyIncome.com
    LinkedIn: https://www.linkedin.com/in/renniegabriel/
    Facebook: https://www.facebook.com/WealthOnAnyIncome/
    Twitter: https://twitter.com/RennieGabriel
    YouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8Pg
    Instagram: https://www.instagram.com/wealthonanyincome/

    Episode 152: Explore the Freedom of Franchise Ownership with Giuseppe Grammatico

    Episode 152: Explore the Freedom of Franchise Ownership with Giuseppe Grammatico

    For Episode 152 of the Wealth On Any Income Podcast, Rennie is joined by Giuseppe Grammatico. Giuseppe is a franchise veteran who simplifies the process of franchising and excels at guiding his candidates to the model that best suits them. His greatest joy is helping people realize the American dream and sharing the freedom that comes from franchising. In addition to two decades in franchising, he also has 20 years of sales, marketing, and management experience.

    As Giuseppe says, “Not everyone is motivated by money and fame.” From learning about his candidates’ specific goals for their businesses and lives he can guide them down their dream path. He says, “Freedom Favors the Bold.”

    Are you ready to consider owning a franchise as a business or side hustle?

    In this episode, Rennie and Giuseppe cover:

    02:28 Giuseppe shares his “why” with us – to educate people about their options.

    03:50 The charities that Giuseppe supports with his time and with his money – SCORE, Panthers Let's Eat, Goodwill, and Women for Women.

    05:08 The two target markets that Giuseppe primarily supports.

    06:19 What Giuseppe considers his biggest mistake or failure and what he learned from that experience that he knows will help you too!

    08:56 Giuseppe shares a case study of one of his clients who went from being a security guard to owning a staffing agency franchise.

    12:05 How you can book a call with Giuseppe or get a free copy of his book ‘Franchise Freedom’ by visiting https://ggthefranchiseguide.com/book/.

    14:54 Giuseppe’s advice on creating a safety net and how he defines being fully diversified.

    That's what I tell everyone. It's you know, getting, owning a business, whatever that vehicle is, real estate, franchise, non-franchise, whatever path, it's essentially creating a safety net for you at the end of the day. So, if you do lose your job, you do have that side hustle, that side income. It doesn't have to be a franchise, whatever that business or vehicle is, I always tell everyone is a way of protecting yourself.’ – Giuseppe Grammatico

    To book a call with Giuseppe or to get a free copy of his book ‘Franchise Freedom’  visit https://ggthefranchiseguide.com/book/

    To learn more about Giuseppe visit https://ggthefranchiseguide.com/about/.

    If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. 

    AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable programWealth with Purpose’.

    Rennie’s Books and Programs

    https://wealthonanyincome.com/books/

    Wealth with Purpose:
    https://wealthonanyincome.com/wealthwithpurpose

    Rennie’s 9 Days to Financial Freedom program:
    https://wealthonanyincome.com/programs

    Connect with Rennie 

    Websites:
    WealthOnAnyIncome.com
    RennieGabriel.com

    Email: Rennie@WealthOnAnyIncome.com
    LinkedIn: https://www.linkedin.com/in/renniegabriel/
    Facebook: https://www.facebook.com/WealthOnAnyIncome/
    Twitter: https://twitter.com/RennieGabriel
    YouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8Pg
    Instagram: https://www.instagram.com/wealthonanyincome/

    Episode 151: Creating Peace of Mind Around Your Money with Laura Davis

    Episode 151: Creating Peace of Mind Around Your Money with Laura Davis

    For Episode 151 of the Wealth On Any Income Podcast, Rennie is joined by Laura Davis.Laura is a Holistic Financial Advisor who helps people overcome overwhelm so they can have peace of mind around their money. Her clients often refer to her as their financial therapist - she loves talking with them about how their money affects their life on a deeper level. No topic is off-limits.

    After years of working with high-net-worth clients, she started to realize that it was close to impossible for middle-income Americans to get fiduciary financial advice. Laura’s recently published book, Earn Save Spend, An Illustrated Guide to Personal Finance, addresses those needs.

    Would you like to have some peace of mind around your money?

    In this episode, Rennie and Laura cover:

    1:54 The path Laura took to become a financial advisor from selling real estate and what inspires her to help middle-income Americans.

    3:54 The charities that Laura donates both money and her time to, specifically Open Hand in Atlanta – a Meals on Wheels Program.

    4:40 The people that Laura is looking to support - both typical wealth management clients and clients that would benefit from her book or online programs – those in the middle-income bracket.

    7:01 How looking at your finances is never as overwhelming as you may think and some of the benefits of doing so.

    7:37 What Laura identifies as her biggest mistake (or challenge).

    10:02 Laura shares the benefits her clients have working with her and also a specific case study - that was one of her most challenging and illustrates it very well.

    14:35 The reason that Laura thinks people don't get a handle on their money.

    Anybody out there who's listening who feels like ‘I can't get started because it's just, it's worthless’, or ‘I can only save so little, and it's meaningless.’ I promise you, small decisions, positive decisions can balloon into large positive outcomes over time, but small negative decisions can balloon into large negative outcomes over time. So, anything that you can do to sort of inch up that savings, make just slightly different positive choices, I promise it's going to benefit you over time. – Laura Davis

    To get Laura’s book Earn Save Spend, An Illustrated Guide to Personal Financeor to learn more about working with her visit https://financiallab.us/

    If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. 

    AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable programWealth with Purpose’.

    Rennie’s Books and Programs

    https://wealthonanyincome.com/books/

    Wealth with Purpose:
    https://wealthonanyincome.com/wealthwithpurpose

    Rennie’s 9 Days to Financial Freedom program:
    https://wealthonanyincome.com/programs

    Connect with Rennie 

    Websites:
    WealthOnAnyIncome.com
    RennieGabriel.com

    Email: Rennie@WealthOnAnyIncome.com
    LinkedIn: https://www.linkedin.com/in/renniegabriel/
    Facebook: https://www.facebook.com/WealthOnAnyIncome/
    Twitter: https://twitter.com/RennieGabriel
    YouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8Pg
    Instagram: https://www.instagram.com/wealthonanyincome/

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