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    Episode 22: Behind the bar: what’s for sale in the pub of the future? Beer, low and no alcohol and hard seltzers with Ben, Dom and Fran

    enMarch 22, 2021
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    About this Episode

    In the second episode of Season 3 of The FMCG Insider, in association with HRA Global, we talk to an expert panel within the beer and wine trade about upcoming trends in the industry. We speak to; Dom South, founder of Brand Fitness Ltd and former Marketing Director at Green Kind; Ben Lockwood, the On-Trade Marketing Manager for BrewDog and Fran Bridgewater, a fellow CIM member currently working at the Drinks Network. 

    We talk about:

    Beer and wines in through the off-trade channel

    • What has Covid done for the brewing trade?
    • Has this caused an uptick in sales through the multiples
    • Have there been particular product trends?

    Hard Seltzer, Kombucha and Alcoholic Teas

    • Will these become popular in the UK?
    • Who's buying these?

    Retailer attitudes towards trends

    • Are the retail buyers aiming to get behind the trends now or later?
    • Are online wholesalers more innovative?

    Low and No Alcohol

    • Will these become popular once the on-trade is open?
    • Is there a market for this?

    Looking to the future

    • What will the on-trade look like in 12 – 36 months time?
    • Will contactless change shopper behaviour?
    • The importance of the sommelier

    If you would like to feature on the podcast or have any questions, get in touch hello@thegroceryinsider.com

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    Episode 22: Behind the bar: what’s for sale in the pub of the future? Beer, low and no alcohol and hard seltzers with Ben, Dom and Fran

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    • Have there been particular product trends?

    Hard Seltzer, Kombucha and Alcoholic Teas

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    • Who's buying these?

    Retailer attitudes towards trends

    • Are the retail buyers aiming to get behind the trends now or later?
    • Are online wholesalers more innovative?

    Low and No Alcohol

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    • Is there a market for this?

    Looking to the future

    • What will the on-trade look like in 12 – 36 months time?
    • Will contactless change shopper behaviour?
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    If you would like to feature on the podcast or have any questions, get in touch hello@thegroceryinsider.com

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