Episode #23: The Renascence of SMS for Shopify

Today, we're thrilled to have Harry Willis, the visionary behind the revolutionary Relo app, joining us for an enlightening conversation. In this episode, we'll explore the journey of Relo, a game-changing application that has transformed how businesses connect with their customers in the digital age. Harry will share the inspiration behind Relo, the challenges faced during its development, and how it's setting new standards in customer engagement and loyalty.

Links/trial details below

Relo offers a 30-day free trial to listeners of the Milk Bottle Labs Shopify Podcast, including full setup/implementation into your current Klaviyo setup. Reach out to harry@reloapp.co for details. 

Case studies as mentioned:

How Forthglade increased new Recharge subscribers by 26% with Relo

How Absolute Collagen saw 16% uplift in Recharge Subscriptions with Relo

How DIRTEA increased their Recharge subscribers by 15% each month with Relo

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on Twitter
• Milk Bottle Labs
• Milk Bottle Podcast on Apple
• Milk Bottle Podcast on Spotify
• Milk Bottle Podcast on Google Podcasts
• Relo 
• Relo on Twitter

Marcus Seoighe, hailing from Galway, serves as the CEO of Clean Canvas, one of the most prominent Shopify theme developers on the planet. With more than a decade of experience, Clean Canvas specialises in crafting high-quality Shopify themes and remains one of the top-selling theme creators in the Shopify Theme Store. Marcus spent over 6 years as a Senior Theme Partnerships Manager at Shopify so he knows themes better than anyone.... 

The first ten people to purchase one of Clean Canvas's themes after listening to this podcast who reach out to Marcus at marcus@cleancanvas.co.uk (with store URL showing theme purchase), and who have subscribed to this podcast series on one of the below links, will receive a branded Bullet™ Insulating travel mug.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on Twitter
• Milk Bottle Labs
• Milk Bottle Podcast on Apple
• Milk Bottle Podcast on Spotify
• Milk Bottle Podcast on Google Podcasts
• Clean Canvas
• Clean Canvas on Twitter

For our 100th episode, we chat with DP Fitzgerald and Matthew Gavin from Mycel, a Dublin-based performance marketing agency with a focus on TikTok. They share their insights on the evolution of TikTok, its impact on digital marketing, and how businesses can harness the power of this platform to connect with their audience in creative ways.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on Twitter
• Milk Bottle Labs
• Mycel
• Mycel LinkedIn
• Matthew Gavin LinkedIn
• DP Fitzgerald LinkedIn
• Golden Discs TikTok
• Meaghers TikTok
• Carrolls TikTok
• Loulerie TikTok

In August 2019, we had the pleasure of hosting Kurt Elster, the renowned Shopify expert based in Chicago and the host of the highly acclaimed Shopify podcast, 'The Unofficial Shopify Podcast', on Episode 13 of our show. Kurt's expertise in the world of Shopify is second to none, and he's had the privilege of working with fascinating clients, including the legendary Jay Leno. Tune in to this episode as Kurt takes us on a captivating journey through his path to e-commerce, his discovery of Shopify, and, of course, his memorable experiences working with his favourite client, Jay Leno. Don't miss this insightful conversation!

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on Twitter
• Milk Bottle Labs
• Ethercycle Shopify Agency
• The Unofficial Shopify Podcast

Gavin Ballard is a long-time friend of the team at Milk Bottle. He's the mastermind behind Disco Labs, a pioneering firm dedicated to crafting software that empowers Shopify stores. Not only has Gavin penned 'The Definitive Guide to Shopify Themes,' but he's also one of the most respected Shopify technical architects in the Shopify ecosystem.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on Twitter
• Milk Bottle Labs
• Submarine
• Submarine LinkedIn
• Disco Labs

In today's episode, we're talking to Michael Storan and Ian Madigan from Dataships. Dataships helps eCommerce businesses optimise their email marketing consent collection for growth and compliance.

Michael and Ian have a combined experience of over 20 years in the data analytics industry. Keith chats about how Dataships works, the benefits of using Dataships, and how businesses can get started with Dataships. 

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on Twitter
• Milk Bottle Labs
• Dataships.io
• Dataships Instagram

In September 2022 we chatted to a renowned author and designer from Chicago, Illinois. Through Draft.nu, Nick Disabato applies the best design practice to Shopify stores worldwide. Nick chats about design principles and how he helps stores make more money by teaching them how to make informed, evidence-based design decisions.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle on Twitter
• Milk Bottle Labs
• Our site: https://draft.nu
• For sub-$1M stores, get a teardown: https://draft.nu/teardown/
• Our posts on synthesis & prioritization: https://draft.nu/blog/tutorials/research/synthesis/ ; https://draft.nu/blog/tutorials/optimization/prioritization/
• For bigger stores, get a roadmap or consult with us: https://draft.nu/roadmap/; https://draft.nu/revise/
• That time when I doubled someone’s conversion rate and looked at ducks in a pond: https://draft.nu/helped/wanderclub/

MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers.

Co-founder Ciaran Crean who joins us today, hails from the west of Ireland and has charted an inspiring journey in the world of eCommerce. From modest roots, Micksgarage.com has blossomed into one of Europe's top online marketplaces for car parts and accessories.

But today, our conversation will revolve around Ciaran's newest endeavour - Wave OMS.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle Labs
• Milk Bottle Twitter
• MicksGarage.com
• WaveOMS
• MicksGarage Twitter
• WaveOMS Twitter

Luke Carthy is renowned for his expertise in driving double, even triple-digit growth for e-commerce brands. His keen understanding of the digital landscape and his innovative approach to conversion rate optimisation (CRO) have made him a sought-after name in the industry.

Today, we have the privilege of delving into Luke's journey. We'll learn about his experiences, his strategies and his unique perspective on e-commerce growth. We'll discuss how he helps brands maximise their earning potential through better CRO, and what it takes to achieve such impressive results.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle Labs
• Milk Bottle on Twitter
• Google Analytics
• LukeCarthy.com
• Luke Carthy on Twitter

Join us as we sit down with Leigh Marcum Phelps, a prominent figure in the world of SMS marketing and customer engagement. Leigh is a senior manager at Attentive, a leading SMS provider that revolutionises the way eCommerce brands connect with their customers.

Sponsored by:

• Zapiet
• The Point of Sale Store
• Rewind.io

Links:  

• Milk Bottle Labs
• Milk Bottle on Twitter
• Attentive
  Attentive IG
• Astrid & Miyu
• The INKEY List