Driving Performance S2E8: Featuring Matt Parry, CEO of The Good Crisp Company!
Transforming snack time with canister snacks that taste AND feel good. Embrace good taste, good ingredients, and good vibes! Join us for a flavorful journey!
Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Sandra Velasquez and Amy Liu.
Sandra is the CEO and Founder of Nopalera. Nopalera is Mexican Botanicals for Bath & Body that celebrates and elevates Latin culture. The brand takes inspiration from the nopal (prickly pear cactus) - an ancient symbol of Mexican culture- for its resilience and versatility. Nopalera is leading the Brownspace Opportunity with its iconic culture-forward branding that speaks to the overlooked Latin clean beauty consumer.
Amy is the CEO and founder of Tower 28. Tower 28 is a clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia, products are bold, playful, and accessible. With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to adhere to the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, and rigorously dermatologist-tested.
Tune in now to hear their insights on building, marketing, and creating successful brands.
To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!
To learn more about our sponsor, ShipBob, please visit shipbob.com
Transforming snack time with canister snacks that taste AND feel good. Embrace good taste, good ingredients, and good vibes! Join us for a flavorful journey!
Loved chatting with @natashafedorowczak, who's steering the ship for @belliwellisnacks on the West Coast! 🚗 These gut-friendly, plant-based snack bars cater to IBS warriors 💪 they're gluten-free, dairy-free, low sugar, and certified low-FODMAP. We love BelliWelli!! 🙌 #BelliWelli #GutHealth #IBSAwareness
Welcome to the pod, @kendallmary! Kendall, AKA @theflexiblefoodie, is a CPG and DTC social media + influencer marketing consultant with 7 years of experience in the space. She helps brands build communities, content that converts, and teaches them how to create true friendships with their ideal customers. Always a blast chatting with Kendall.
It was so great to have our friend Brian Folmer on the show! Founder of First Look and Distro Box (think Shark Tank in a box), an investor to numerous brands, and advisor to VC funds and accelerators, he's the ultimate entrepreneurial guru. Brands like New School Source, Cadence, BelliWelli, and Mosh owe their success to First Look.
We loved talking with @rosalisays, founder of Wild Wonder! They're making wellness accessible by starting with a better drink for gut health and crafting delicious sparkling beverages with kombucha benefits without the vinegary taste or refined sugar.
Adgile Media Group is thrilled to introduce Tom First, the mastermind and CEO behind Culture Pop! Also as a founding partner at TF Ventures, Tom's beverage expertise is unparalleled. Tom was an investor in Health-Ade Kombucha, essential water, and he's also the founder of the iconic Nantucket Nectars!
Introducing Michelle Cordeiro Grant, CEO & co-founder of Gorgie! She's on a mission to make wellness fun, starting with an awesome, good-for-you energy drink. Previously, she founded Lively, a lifestyle brand acquired for over $100 million. Join us for a chat with this powerhouse!
Introducing Eli Weiss, previously Sr. Director of CX and Retention at Jones Road, currently VP of Retention Advocacy at Yotpo! As a leader in the CX space, he has a podcast called Down to Chat, a newsletter called All Things CX and Retention, and a guidebook called CX Unlocked with Gorgias. Loved chatting with this CX guru - tune in!
On the final episode of Driving Performance, you'll meet the cofounders behind this entire thing! Max Flannery and Tom Shea recall the founding story of Adgile and how they're modernizing a traditional media format like out of home!
On this episode of Driving Performance, we're sitting down with 2 marketing pros to discuss the ins and outs of CPG marketing for retail & online.
Shray Joshi is the founder and CEO of Good Peeps, an agency that helps scale & build the brands in your fridge and pantry including Chomps!
Stacey Hartnett is the VP of ecommerce and marketing at Chomps, a better-for-you meat snack sold at major retailers like Whole Foods and Trader Joe's and online at Amazon, Thrive Market, and Chomps.com.
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