Episode #57: Why Category Design is So Beneficial - Mark Donnigan

This week on the Digital Velocity Podcast, Greg Stuart of MMA Global joins Tim and Erik to discuss how organizations can not only survive but thrive through the ever-changing and challenging marketing landscape.

https://www.digitalvelocitypodcast.com/episodes/62-thriving-through-marketing-changes-greg-stuart

This week on the Digital Velocity Podcast, Jared Ward of Luminous joins Tim and Erik to discuss how brands can successfully manage modern E-commerce supply chain and operations complexities.

https://www.digitalvelocitypodcast.com/episodes/61-managing-modern-e-commerce-complexities-jared-ward

This week on the Digital Velocity Podcast, Jen Swanson of Tuckpoint Advisory Group joins Tim and Erik to discuss how businesses can successfully navigate a digital transformation.

https://www.digitalvelocitypodcast.com/episodes/60-navigating-a-digital-transformation-jen-swanson

This week on the Digital Velocity Podcast, Tim and Erik discuss important business trends for 2024 including economic stability, AI tools and education, and content creation.

https://www.digitalvelocitypodcast.com/episodes/59-looking-ahead-to-2024-tim-curtis-and-erik-martinez

This week on the Digital Velocity Podcast, Jeff Bartsch of Story Greenlight joins Erik and Tim to discuss how strategic storytelling can help brands create an emotional connection with customers while driving results for business.

https://www.digitalvelocitypodcast.com/episodes/58-strategic-storytelling-for-business-jeff-bartsch

This week on the Digital Velocity Podcast, Mark Donnigan of Growth Stage Marketing joins Erik and Tim to discuss why category design marketing is so beneficial when launching, building, and scaling a business.

https://www.digitalvelocitypodcast.com/episodes/57-why-category-design-is-so-beneficial-mark-donnigan

This week on the Digital Velocity Podcast, Kitty Hart of Heroic Productions joins Erik and Tim to discuss how to build a brand through innovative, memorable, and life-changing marketing events and experiences.

https://www.digitalvelocitypodcast.com/episodes/56-brand-building-through-experiential-marketing-kitty-hart

This week on the Digital Velocity Podcast, Olivia Gambelin of Ethical Intelligence joins Erik and Tim to discuss how businesses can apply Artificial Intelligence Ethics while pursuing technology, stimulating innovation, and building consumer trust.

https://www.digitalvelocitypodcast.com/episodes/55-ai-ethics-and-the-pursuit-of-good-tech-olivia-gambelin

This week on the Digital Velocity Podcast, Dia Bondi, author of Ask Like an Auctioneer, joins Erik and Tim to discuss how individuals can make monumental changes in their lives by discovering how to ask for more and receive it.

https://www.digitalvelocitypodcast.com/episodes/54-discovering-how-to-ask-for-more-and-get-it-dia-dondi

This week on the Digital Velocity Podcast, Chris Gwinn of Great Lake Advisory joins Erik and Tim to discuss the benefits of employee training and business process optimization.

https://www.digitalvelocitypodcast.com/episodes/53-business-process-optimization-chris-gwinn